The Red Gang Tailor "Yin" Is Full Of &Nbsp; Yinzhou Clothing Enterprises Create Famous Brands.

In the 90s of last century, Yinzhou was represented by Shan Shan and YOUNGOR.

Advantages: coexistence of tradition and fashion

In 2010, Yinzhou inspected 58 thousand batches of export garments, earning 1 billion 290 million US dollars, and the export market radiated all over the world.

Yinzhou's textile and garment industry, with Ningbo as its leader, is becoming an important development stage of industrial evolution, industrial upgrading and industrial innovation as Ningbo's traditional and dominant industries and the leading fashion industry in the country.

The pportation network is convenient and accessible.

Yinzhou is located in the eastern part of Zhejiang Province, and is bordered by three sides of the East, South and west of Ningbo. The layout is butterfly shaped, with the East and the West as the mountainous area, the central plain as the plain, and the area of the area about 1380 square kilometers.

Yinzhou is 15 kilometers away from the natural deep water port and Beilun port.

Shanghai Hangzhou Ningbo high speed and large coastal passageway cross the whole area, Ningbo Lishe International Airport is located in the territory, has opened a number of international and domestic routes.

The fast and accessible pportation network laid the foundation for the development of import and export of textile and clothing.

The distribution of industries depends on circumstances.

Yinzhou, Ningbo will plan to build China's garment industrial park, and will focus on garment production centers, design centers, exhibition trade centers, training centers, and accessories supply centers.

The garment industrial park is mainly composed of Yin County Road and YOUNGOR Avenue, and the central area of Yinzhou is the center, forming a "L" shaped clothing corridor.

According to investigation and statistics, this "L" shaped clothing corridor with a total length of about 15 kilometers has gathered nearly 100 garment enterprises, and the total garment output accounts for more than 60% of Ningbo's clothing.

Formed a large, medium and small enterprises coexist, high, medium and low-grade products symbiosis, brand, manufacturing, processing enterprises co prosperity, garment accessories, clothing machinery industry synergy industrial system, and has a clear, complementary echelons and good competition situation.

The development mechanism is energized.

The national policy provides an important opportunity for the development of Ningbo's high-end textile and garment industry base. As the first batch of new industries and characteristic superiority industrial bases in Ningbo, Yinzhou has become the pillar and base and key new industrial area of Ningbo's garment and textile industry, and has opened up as a garment production cluster in Zhejiang.

Most textile and garment enterprises in Yinzhou were established and developed around the 90s of the last century. 4 of them reached 10 years, and the proportion of Hong Kong and Macao and foreign-invested enterprises reached 41.1%. The proportion of enterprises adopting modern enterprise system reached 77.6%.

Yinzhou textile and garment enterprises are ahead of their counterparts in the mechanism pformation. The leading mechanism is the basic and key to ensure the leading industry.

Exploration: Inspection and Quarantine "four management mechanism" to enhance the competitiveness of garment export

There are more than 1100 textile and garment export enterprises registered in Yinzhou, Ningbo. In 2010, the Yinzhou inspection and Quarantine Bureau inspected the 54 thousand batch and 1 billion 170 million US dollars of export garments.

In the face of increasingly stringent technical trade measures, the Yinzhou bureau should flexibly carry out the "four management mechanism" and gradually improve the quality responsibility network from the person in charge of the enterprise, the QC inspector to the inspectors, and the inspection companies join hands in stepping up the "stumbling block" of trade friction, and the competitiveness of the garment export industry is increasing.

Product quality commitment system to enhance corporate sense of responsibility.

In view of the low entry threshold of garment export, the export enterprises should apply for filing as an opportunity to strengthen the quality and safety awareness of enterprises first, and make clear that "enterprises are the first responsible person of product quality". They should publicize the relevant provisions of "products with problems, first look for enterprises", correct the one-sided emphasis on production technology, business and neglect the quality of products, and fundamentally avoid the quality problems such as notified early warning and return, due to the lack of subjective quality consciousness of enterprises.

Second is to guide enterprises to establish a sense of integrity, and take social ethics and corporate responsibilities as the starting point, actively publicize the relevant policies and regulations such as "classified management", and warn enterprises to ensure that products are qualified with strict standards and responsible attitude, so that enterprises can understand in depth the truth of "honesty is convenient and dishonesty is punished".

Production situation reporting system to enhance the pertinence of inspection and supervision.

In view of the problems of large base and uneven size of production enterprises, the classification management is comprehensively promoted according to the production conditions, management level, testing ability and product quality, and enterprises are flexibly supervised according to the classification results.

Based on the characteristics of large number of garment export, variety and style change, enterprises are required to report production related situation immediately, including the development trend, product variety, export country, batch number, production quantity, inspection and so on.

For sensitive products such as children's clothing, it is necessary to report information such as digital pictures, technical documents and other information, fully grasp the basic information of enterprise's products and quality, and timely find out the related problems of enterprise's product quality, ensure that supervision is flexible and effective, and effectively improve the ability of finding and solving problems.

Responsible for personnel interview system, pay close attention to the effectiveness of problem solving.

We should take the initiative to visit and hold seminars, so as to establish a normalization mechanism for the responsible persons of enterprises.

Detailed publicity of relevant laws and regulations, enumerating all kinds of quality problems, and urging them to strengthen quality management.

Timely inform the main defects of the enterprises in the production quality management, analyze the causes of the problems, and order the enterprises to make corrections within a time limit.

We should listen patiently to reflect various practical problems and straighten out the relationship between the export standards of children's clothing and the actual operation and customer requirements.

In order to achieve effective results in the negotiation mechanism, it is flexible to link the effect of negotiation with the management of honesty and credit, so as to avoid some enterprises' subjective neglect and not cooperate with the exchange of inspection enterprises. In view of the enterprises that have been interviewed, they continuously track their subsequent rectification and adjust regulatory measures according to the rectification situation.

Quality control personnel training system, consolidate the foundation of quality control.

Through on-site supervision, centralized training and other means, the company's business, design, production technology and quality control personnel, such as comprehensive training, to strengthen the various departments of the enterprise information pmission effect, and ultimately ensure product quality.

For business, design and quality control personnel, we mainly publicize and explain the export requirements of foreign related products, the key points of various technical trade measures and the countermeasures. We list common problems, so that enterprises can correctly assess the quality risk of products in handling business, design or sample confirmation, and ensure that the unqualified products can be handled in a timely and proper manner in quality control.

For the production and technical personnel, it also focuses on how to ensure smooth communication with the business and design departments and adopt effective and reasonable ways to solve all kinds of quality problems.

Through the source verification, effective control of production process, and final quality control, we will consolidate the quality control foundation of export products.

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Prospects for development: three highlights to seize market opportunities

At present, China has entered a critical period to speed up the upgrading of industrial structure and realize the pformation of economic development mode.

Textile and garment industry is not only a labor-intensive industry, but also a technology intensive industry. It is an important area of industrial structure optimization and upgrading, and a material basis for realizing the pformation of economic development mode.

With the continuous improvement of people's living standards, there will be huge market space for the demand of medium and high grade textiles, middle and high grade garments and functional clothing, and the opportunity for market upgrading is at hand.

Fashion brands go out of Yinzhou.

Yinzhou takes the fashion brand textile and garment industry as the focal point, fostering enterprises with fashionable taste and strong industry driving force, and constantly doing fine and strong competitive textile and garment industry.

A number of fashion oriented apparel brands with high added value, large influence and high market share have been launched to enhance the brand artistic productivity.

At the same time, supporting the development of functional clothing related industries, while wearing fashionable and beautiful garments, garments will increase the functions of ironing, flame-retardant, antibacterial and UV protection, so as to seize the functional clothing market at home and abroad and build Yinzhou into the top and world-class textile and garment industry base in the country.

Hardware equipment leads the national textile enterprises.

Yinzhou textile and garment industry has introduced advanced equipment, including computer layout, automatic spreading, automatic production, three-dimensional ironing, automatic packaging production line, etc. most of the key garment production enterprises in the region have reached the international advanced level.

Some famous foreign clothing machinery manufacturers also listed Ningbo YOUNGOR and Shan Shan clothing leading enterprises as the new products' first selling units.

The level of advanced technology and equipment and product manufacturing make the product quality inspection of enterprises constantly surpass, and the standardization level of products is constantly improving.

Talent cultivation and scientific research heights.

Efforts should be made to strengthen cooperation in industry, University and research, and establish alliances of industry, University and research institutes in universities, research institutes and enterprises. Priority should be given to the construction of research projects and promotion of pformation of scientific and technological achievements. A regular and irregular exchange mechanism should be established to support enterprises to participate in the annual "Ningbo international clothing and Accessories Fair" and support enterprises with high added value and brand awareness to participate in well-known exhibitions abroad.

Through personnel training, we should establish scientific research heights and achieve the goal of pforming technological forces into productive forces.

Industry perspective: five major concerns about textile and clothing exports

Yinzhou, Ningbo, is the traditional production base of textile and clothing, and occupies a pivotal position in the whole country.

There are more than 1100 export textile and garment production enterprises in the region, the obvious advantages of industrial clusters and the steady improvement of export products. However, the five hidden dangers of textile and garment export need to be concerned:

First, the overall development of the industry is worrying.

The scale of enterprises is large and the scale is uneven. The proportion of scale enterprises is less than 5%, but the export volume accounts for about 40%.

The industry threshold is relatively low, and the products and export markets are basically the same. The EU, the United States, Japan and other traditional export markets account for more than 60% of the total trade volume, and the products are highly substitutable. In addition, various production enterprises and trading companies increase year by year, and the disorderly competition among enterprises is not conducive to the healthy development of the textile and garment industry.

Two, the added value of products should be improved.

Textile and clothing export products are mainly licensed and OEM, simple processing, more foreign trade acquisition enterprises, and less self export.

Such as YOUNGOR and other famous Chinese trademarks and famous brands in China, there are very few brands with international influence. The export of "independent brand" clothing is seriously insufficient. Over 95% of the export products of brands such as YOUNGOR are OEM, the growth mode is relatively extensive and the profit rate is low.

Three, the international trade environment is not optimistic.

At present, the economic situation of the main export markets of the world is not optimistic. The textile and garment industry characterized by export oriented and processing style is the first to bear the brunt. The export situation of textile and clothing is more complicated in the future.

And the competitiveness of the textile industry in neighboring countries is constantly improving, and China's cost advantage is declining.

Four, technical trade measures emerge one after another.

Textile and clothing are one of the most seriously affected products by foreign technical trade measures. The developed countries and regions such as Europe, America and Japan have introduced the standards and regulations concerning the safety, hygiene and environmental protection of banned azo dye orders, burning performance and needle inspection requirements, which have caused technical and cost pressures on China's textile and garment exports.

Five, there are many problems existing in product quality.

In the spot checks of the 60 batch of exported infants and children's clothing in Yinzhou area, 42 batches of products were unqualified, and over 60% cases involved the quality problems in the overseas notification recall cases, including the serious physical and chemical safety problems such as rope belts, small parts, and ortho benzene two formate salt, formaldehyde and color fastness.

In particular, the quality of products exported to Africa and other markets is more serious, which has seriously affected the development of emerging markets such as Africa.

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The crisis requires the government, enterprises and industry associations to work together to make joint efforts. The inspection and quarantine department reminds Enterprises: first, increase the input of scientific research, pay attention to the training of textile talents, upgrade the grade and level of products, adjust the structure of export products, vigorously implement "brand strategy", adapt to and break through the green environmental directives in international trade; two, we should strengthen the awareness of product quality, train technical regulations and standards for quality inspection and technical personnel, and gradually improve the capability and level of key personnel in enterprises; three, we need to find breakthroughs in the production process, while stabilizing traditional markets such as Europe and the United States, while constantly developing new export markets and increasing the share of the international market.

Relevant government departments and trade associations should make efforts to do the following: first, increase the intensity of the textile and garment industry policy; two, create a cultural atmosphere of "famous clothing city" and make a strong garment market; three, continue to promote industrial restructuring, speed up the pace of new and high technology driving, upgrading and upgrading traditional industries, and promote the pformation and upgrading of processing trade; four, increase the efforts to guide enterprises to expand international markets and expand the influence made by Yinzhou and even Ningbo; five, trade associations should give full play to the bridge between the government and enterprises, and do well in service and coordination.

Business notes: from here on to success

Ningbo YOUNGOR Sunday textile printing and dyeing Co., Ltd. was established in December 27, 2001 by the joint venture of the YOUNGOR group Limited by Share Ltd, Japan Nishi Textile Co., Japan, itozhong business corporation and Xinda Limited Hong Kong Company.

The company has experienced 10 years of development years, and continued to grow and hardship, and the Yinzhou inspection and Quarantine Bureau has drawn a lot of effort.

"Careful calculation" starts with a button.

In the 2008 international financial crisis, many garment enterprises started to fail, or even went bankrupt. However, YOUNGOR daily spinning still orders.

The company official said, "even if the price of our products is higher, foreign customers will be willing to sign a list with us. Because with the GSP certificate, customers can earn the difference profit through tariff relief, so as to achieve mutual benefit."

The Yinzhou inspection and Quarantine Bureau has fully guided and helped them to make use of preferential policies such as GSP certificate of origin and regional preferential certificate of origin, so as to reduce export costs and enable enterprises to get tangible benefits.

In addition to benefiting from policy support, the company also attaches great importance to the adjustment of management methods.

The company starts with a button and makes a careful calculation.

The shirt production manager said, "we have a relatively fine standard for every order including fabric, linings, trademarks and buttons. For example, one thousand clothes, 10 buttons for each garment, ten thousand buttons only. The link in our warehouse has been controlled by us. He only allowed ten thousand buttons, not one more."

This sponge sponge management method has effectively digested the cost increase caused by various external factors, and has made considerable economic benefits for the company.

Technological innovation begins with grasping the frontier information.

Yinzhou inspection and Quarantine Bureau, using its own technical advantages and information superiority, has set up Zhejiang's first textile professional standard information service platform, Zhejiang textile and clothing standard information network. Through this website, YOUNGOR Japan China textile printing and dyeing company can not only timely understand and grasp the latest information of textile and Garment Standards and regulations at home and abroad, but also provide operational information think-tank for YOUNGOR Sino Japanese textile printing and dyeing company to break barriers and improve the level of textile and garment technology in an all-round way.

In order to implement the quality inspection management policy of "customer satisfaction", the company has not only strengthened strict control over all aspects of the production process, but also invested huge amounts of money in building a world-class textile physical testing laboratory, which has been widely recognized by customers and ensured the authority of the test data. At the same time, the company has established a cooperative laboratory with the inspection and quarantine department, which has injected a new and stronger force for the scientific and technological strength of enterprises. Invested more than 2006 yuan, built a three-dimensional warehouse with advanced domestic level, ensured the effective protection of raw materials and products, and realized the real-time management and monitoring of goods and conveying equipment and operation.