The Seven Wolves Bought The Famous Brand &Nbsp, And Stepped Up The New Step Of Spanformation And Upgrading.

April 28th, Fujian Seven wolves Industrial Limited by Share Ltd released its annual report 2010. The annual report shows that in 2010, the revenue of the seven wolves was 2 billion 197 million yuan, an increase of 10.59% over the same period last year. The net profit attributable to shareholders of listed companies was 283 million yuan, an increase of 38.87% over the same period last year, and the growth performance exceeded the expectations of many organizations.

Zhou Shaoxiong, chairman of the seven wolves, said that the growth of business performance and the company's input in product research and development are increasing. market There is a close relationship between expansion and innovation.

In the past few years, seven wolves have developed double-sided jackets, windbreaker, three pants, wrinkle resistant suits and other high technology clothing products, giving these products more modern cultural elements, and inject more cultural connotations for innovative products. This year, the seven wolves continue to focus on product innovation and design on the basis of continuation of the past fashion and leisure style. They focus on relaxation and close to natural needs during leisure time, and emphasize the more comfortable wearing experience for consumers.

In the life and leisure products of the seven wolves, jackets are the main creative elements of golf, sailing and polo three sports. Taking full consideration of the color matching with the natural colors of spring and summer, many bright colors are used to make the colors more leaping and richer. The fabric also has many characteristics such as wrinkle resistance, wearability and permeability, so as to meet the needs of body comfort in spring and summer when people go out for leisure. The jackets in the fashion business and fashion leisure series are more textured and the design style is more simple and suitable for workplace needs.

Zhou Shaoxiong said that in order to speed up the spanformation and development, the seven wolves will carry out a comprehensive spanformation and adjustment in the company's organizational structure, product design and development, supply chain management, brand building, and channel construction, so as to enable the development potential of the enterprise to be released. In 2011, seven wolves planned to open 800 new stores, of which more than 500 shops were open.

While speeding up channel expansion, improving organizational structure and brand communication, the seven wolves also strive to pass and international. brand Cooperation and resource integration speed up the process of brand internationalization.

It is reported that seven wolves have officially acquired the famous international brand agency Kenna Hangzhou Garments Co., Ltd., which will build an international high-end brand platform to enter the Chinese market. The completion of the acquisition also marks the seven wolves to further improve the brand management structure of enterprises, enhance the operation capacity of enterprises, and lay a solid foundation for achieving the goal of "integrating international and creating fashion".

It is understood that the Hangzhou Kenna Clothing Co., Ltd. was founded in March 2008, mainly engaged in the world's top apparel brand and jewelry brand agency business, after two years of integration, its agency business has developed rapidly. At present, Hangzhou Kenna has set up 15 Connally brand outlets and 4 Versace outlets throughout the country.

"The acquisition will help the seven wolves to strengthen cooperation with international brands and create an international high-end brand platform to enter the Chinese market. It will also provide a good opportunity for the wolves to enter the international arena." Zhou Shaoxiong said.

Through this cooperation, the seven wolves will also rely on their own capital advantages, channel advantages, resource advantages and management experience to provide more international clothing brands to enter the Chinese market and provide consumers with more opportunities to engage with international high-end brands. At the same time, by absorbing international famous brands, absorbing advanced experience of International famous brands in product design, organization ordering, terminal management and other aspects will also help improve the overall management level of the seven wolves.