China Light Textile City: Scarf Market Fashion Flower Bloom This Spring

One market Survival and development, product selection is the key, China Textile City The apparel and apparel market has been seeking transformation and breakout. Opening up a scarf Market! This initiative brings the dawn of successful transformation. Attract investment Smooth progress has been made. The first 300 shops have been basically closed, and the market will be opened during the spring fair.

Yesterday, the Zhu Jianping family of Ling'an Ya Hong silk weaving factory came to China Textile City. On the other hand, they rushed to implement the decoration work of the scarf Market, while looking for a house, they rented a more than 80 square meter commercial house nearby. They will fly new dreams here.

In early May, the scarf Market of China Textile City is about to open. The late scarf Market carries many people's dreams. In the eyes of operators, this is a professional platform to the global market. "The breakout of the clothing market will start with scarves," said the head of the market company.

　 Emerge as the times require

In 2010, the two pioneering work of China Textile City further deepened, and the pace of transformation and upgrading continued to accelerate.

The survival and development of a market, the choice of products is the key. Last summer, a foreign scarf buyer came to China Textile City to purchase scarves, and the news was sent to the responsible person in the market development and operation company. The speaker has no intention of listening. The company immediately carried out extensive and in-depth research on the market status and development prospects of the scarf, a traditional trinket. Docking, market research, industrial cluster research... Keep in touch with the key enterprises and markets of scarves. After careful research, the relevant persons in charge of market development and operation have discovered that scarves have evolved from the former thermal products to fashion accessories. They are rising industries. Whether they are exported or domestic, there are increasing trends every year. A large number of scarves are produced around Shaoxing, producing weaving enterprises, printing and dyeing enterprises and design companies, with a complete industrial chain of scarves. Many buyers of textile city also have procurement requirements for scarves at the same time. Due to the lack of professional scarf products market, they often transfer to Yiwu, Hangzhou and other scarf distribution centers, and urgently need a scarf Market near home, convenient transportation and logistics system to reduce operating costs and increase sales.

This is undoubtedly a significant new discovery. After several discussions, the company's leading group finally made a careful decision: relying on the advantages of China Textile City, a comprehensive scarf Market with a scarf display, wholesale and retail is set up on the four floor of the clothing and apparel market.

　 A hundred responses to a hundreds

Whether the market can be opened smoothly or not, the most important thing is investment. After the target is determined, the market company team quickly mobilizes all forces to act.

There is a scarf production base in Ling'an, where more than 80 scarf production enterprises are concentrated. Zhu Jianping's Asia Hong silk weaving factory is a professional scarf manufacturer, with an annual output value of about 50 million yuan. After hearing the news, vice president Wang Hua Jun of the clothing home textile market looked at his factory. When he met Zhu Jianping for the last time, Zhu Jianping frankly stated that in fact, his output could reach 8 million yuan and 80 million yuan. He is now hoping to expand the new market and stimulate the trade. It turned out that Zhu Jianping used to have a relatively simple sales channel, mainly through several fixed foreign trade companies and the Yiwu market. In recent years, Lijiang and other tourist attractions and domestic two tier markets have gradually risen. He believes that the scarf industry is in the "golden age". The decision of light textile city development and Operation Co., Ltd. is just a hit with him, and he immediately expressed his willingness to enter.

Tonglu also has a scarf production base. The local town government has long had the idea of building scarves, but it has been slow to act. After all, China Textile City has many ready-made advantages, and it may be more practical for local manufacturers to go out and expand the market. There were several contacts between merchants group and local enterprises in Tonglu. At that time, more than 30 large enterprises expressed their willingness to come to the city of silk scarves and open the scarf shop.

The news of scarf Market spread to Shengzhou and Yiwu, and many manufacturers came to visit. The first 300 retail outlets soon rented out.

　　 The long market is in sight.

The prosperity of the new market will have a nurturing process. "At present, the emphasis is on investment promotion, but what is more important is the long term market in the future." Market development and Management Co., Ltd., the person in charge told reporters that the scarf Market planned 1400 shops, the first phase of the 300 investment has basically ended, followed by the long city work.

In the eyes of operators, the advantage of the market is even more than that of Yiwu: close to the airport, close to the high speed entrance, near the production base, and easy to purchase raw materials. The only advantage of Yiwu market is pre emptive action, where there are many professional buyers of scarves. "But this is not a problem. There are also many textile merchants here, and some are scarf buyers."

Not long ago, the scarf Market was butted with foreign merchants stationed in Keqiao. "When foreign businessmen come to the Textile City, he may represent not only himself, but a region and a market." Wang Hua Jun, deputy general manager of the apparel home textile market, said they did not miss any opportunity to contact foreign businessmen. During the spring fair, the scarf Market will be officially opened. At the same time, they will also set up a special exhibition, and hold a "global scarf" industry butt meeting and scarf forum, and publish the trend of scarf.

Confidence is more important than gold. Whether it is business households or market companies, we have full confidence in the development of scarf Market. Shawl Market shops basically implement low rent, less than 10000 yuan per year, however, these merchants have invested heavily, spend millions of huge sums of money in the vicinity of the purchase of housing and other properties. "We all have great hopes for scarves and hope that the market will flourish. As a market company, we are also confident that we can build a platform for the scarf Market." Wang Huajun said.