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Speed Up Brand Investment &Nbsp; Lead Market Pformation

2011/5/2 10:56:00 48

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Brand Promotion Market Pformation Marketing Promotion

Recently, China's silk scarf Market is attracting investment from all walks of life.

Market pformation

The pattern is being formed in the textile and apparel home textile market.

As early as the beginning of December last year, the market put forward the development plan of building scarf Market, and put the scarf Market construction into the general development plan of the market.

In accelerating the implementation of the format adjustment process, the market will focus on the long term and actively adopt the policy of quotient and quotient.

To this end, in the process of speeding up brand investment and adjusting the market format and leading the market pformation, the author believes that the following four aspects should be done well.

First, stick to the strategy of strengthening the market by brand.

As we all know, brand is a kind of intangible assets and soft power with vitality and competitiveness, and is also a significant symbol of a mature economy.

Scarf

Market invitation

In the process, taking brand building as the starting point, vigorously introducing and developing brand scarf producers or traders is of far-reaching strategic significance for accelerating the adjustment of formats, changing the way of market development, promoting the core competitiveness and market awareness of the market, and stimulating the sustained driving force of market development.

Two is to increase investment in financial intelligence and strong cities.

To implement the brand strong market strategy, the market should further invest more money and manpower, and further strengthen the policy of brand incentives and subsidies, and pay more attention to brand building process, software input and characteristic cultivation.

The market can set up a leading group for investment, and set up a brand marketing promotion working group to serve the market development and investment licensing.

Three is to create a brand atmosphere.

To implement the brand strong market, we must try our best to create a good atmosphere for creating a brand market.

At present, the market has formed an atmosphere of "government promotion, departmental interaction, and market initiative". Through market promotion and media development, the market of brand investment and construction of scarf Market has entered a fast and benign development, and a scarf production operator with a large number of brand products and famous trademarks has formed a good pattern of gradient cultivation for brand investment promotion.

The four is to strengthen.

Marketing promotion

Intensity.

In order to speed up the successful pformation of market attracting business and achieve the prosperous market as soon as possible, we should vigorously adopt the strategy of "going out" to sell ourselves, and "please come in" to prosper the market.

We should increase media advertising and publicity, promote product publicity in the global textile network and CCTV financial channel, and put a lot of road signs advertisements in highways, airports and other places to further enhance the popularity of scarf Market; strengthen domestic and overseas exhibitions and exhibitions, especially the spring and autumn two textile fairs, focusing on marketing to domestic and foreign merchants.

In addition, we should pay more attention to regional sales of products, and organize marketing supply and demand docking activities at different levels and regions.

Building brand market is not a day's work.

To this end, we should take the opportunity of building the market and tourism market of the Textile City scarves to strengthen the brand investment and lead the market pformation. We should protect the resources, policies and environment, constantly innovate the path of brand investment, expand the influence of the brand market, and promote the steady development of the clothing home textile market.