Fashion Industry Chain: Fabric Is The Most Basic Link.

In the fashion industry chain theory, the fabric industry is the most basic part, which affects the designer industry. Many designers have said that the most important thing in choosing fabrics is the word "fashion". Without the fashion, the fabric has lost the meaning of existence. Fashion is the most important and most representative feature of the fabric. Two. At the seventeenth China international textile fabrics and Accessories Expo, all kinds of fashion fabrics have presented the latest fashion, fashion and innovation concept of Chinese fabrics to the whole world.

New technology promotes fashion index

It is understood that at present, many domestic fabrics enterprises make innovations, most of which are made from flower pattern and printing, but they can not fundamentally create the technology. The technology based on imitation leads to the similarity of goods.

In order to avoid the development of fabrics that are less fashionable, less rough and low in quality, Nanshan set up a fabric research and development center in Milan, Italy a few years ago, to study popular elements, collect potential value information, formulate development plans, and adopt the most advanced process manufacturing equipment in the world, in fashion and innovation, in the front-end of fabric R & D and design.

The four main products of Nanshan Textile Exhibition on this fabric exhibition reflect the unique "Mediterranean customs" concept. They are single warp and single weft varieties that break the yarn weaving technology, contain classic silk small jacquard varieties with a silk content of up to 60%, eliminate the market homogeneity of the multi material combination leisure varieties, and have four series of functional varieties, such as shrinkproof, wrinkle resistant and easy to care functions.

Among them, single yarn and single weft yarn adopts single yarn weaving technology, which realizes the innovation of high count single yarn tightly knit fabric technology, endows fabric with flexible, lightness and fine style, showing the connotation of ease and nature. The small jacquard varieties contain silk content up to 60%, and on the basis of keeping high grade and elegant, it also embodies the texture of thin, soft and warm, which gives people a refreshing feeling. This series of products has absorbed the research and development concept from Milan, Italy, and has highlighted the Mediterranean style of "leisure, comfort and clarity". It is a rare fabric product that controls the R & D direction according to market dynamics.

Color highlights fashion

Opposite to the Ruyi stand in Shandong, it is from Jiangsu Zhangjiagang's Su Li woolen printing and dyeing Co., Ltd., which displays a row of gorgeous, elegant and practical coloured fabrics.

With the strong fashion color development team and actively drawing on the fashion trends of the international fashion color committee released annually in the next year and a half, Su Li has identified its popular fabric color. For example, this year's fabrics, in addition to black, white, gray three classic colors, watermelon red, sapphire blue, wind moon yellow, olive green, camel and other colors of fabric sales are extremely hot.

In addition, 2012~2013 has released the color trend of cashmere in autumn and winter, which will obviously play an important role in guiding color popularity.

As a company with a history of only 10 years, Su Li has made rapid progress in recent years. Through close cooperation with its counterparts in France and Italy, it has constantly improved its product chain, especially in terms of color distribution of cashmere fabrics, and has always been at the forefront of the industry.

Fashion and quality coexist

The Jiangsu Dan Mao textile Limited by Share Ltd, which mainly produces worsted fabrics, is the most thorough integration of fashion and quality. Fashion is a big trend, and fashion trend is also a big popular background. In order to grasp the market demand of more frontiers and closer to life in this big background, Dan Mao not only invited experts from Britain and Italy, but also set up R & D centers in Shanghai, inviting designers from home and abroad to design new fashions for Dan Mao, improving the competitiveness of Dan Mao fabrics in domestic and foreign markets from fashion elements and fashion styles, and ensuring the coexistence of fashion and quality.

In order to ensure product design and style keep pace with the international trend, the women's fabric fashion fabric company has introduced the strategy of multi variety, small batch and fast delivery, and has developed more than 10 new products every day to make its products more competitive in the market.

Post processing technology is also fashionable.

Through fabric post-processing technology is also a way to achieve fabric fashion, Zhejiang Mei Xinda printing and Dyeing Group Limited by Share Ltd in this regard has been in the forefront of fashion.

At this exhibition, the "black magic" and "mirror finishing" played by Mei Xin Da were really a fashion addiction.

"Black magic" is a fabric post-processing technology, it can make fabrics more beautiful, soft, breathable, good effect. The fabric it has been processed can simulate leather, rub it with hands, and even have a faint touch of leather. It is mainly used for jacket outfit. "Mirror finishing" is mainly used for trouser fabrics of women's clothing. The fabrics treated by it are glossy, washable and permanent. This time, the products of Mei Xinda mainly focus on printing, coating and dyeing, highlighting the product development ability and market oriented ability of Mei Xin Da catering to the market.