No Reduction In Price, The Trend Is More And More Intense &Nbsp; Wearing Commodities To Play A Dark Trick.

This word is now particularly sensitive, and some "smart" businesses try to bypass this word and choose the way of reducing prices and not reducing the price to cover up the price increase. The beverage bottle turned into a small waist, instant noodles were thin and the paper towels were three layers to two layers. This reduction in price is becoming more and more intense, not only in the food and daily chemicals, but also in clothing products.

　　 Women's wear Quietly changing lining

Because a short jacket sells well, runs a family. Fashion clothes A few days ago, Ms. Liu of the shop made up a few popular styles. She found that the first batch of small jackets had been folded and packaged, but they were very smooth when they shook slightly. While the new batch of goods, although the outer fabric is not much changed, but the lining is wrinkled badly, to iron with ironing.

Worried about the mistake, Ms. Liu also took out a small coat of the first batch of goods, rubbed it with her hands and kneaded the inner lining. Although the lining was wrinkled, it could not be obvious for half an hour to hang on the hanger. But the new batch of small coats was difficult to disappear after rubbing.

Ms. Liu called and asked the manufacturer to tell her that the previous shipment was made a few years ago, and the goods produced after the year were replaced by a slightly worse cloth because of the price rise of the fabric, but the wholesale price remained unchanged. Liu said: "after more than 10 years of clothing business, this is the first time." "Reduce the fabric grade, it is easy to appear in the clothing of small and medium-sized brands." Ji'nan Wang Kou PINK wholesaler, Mr. Wang said that some of the low-grade brand clothing, raw material prices accounted for about half of the price, the cost of raw materials will rise, the price will lose the market, so some clothing factories will make articles on fabrics. Besides, the fabrics are not the same in different seasons. Therefore, it is not easy to find prices in order to reduce the grade of fabrics.

　　  Scarf is popular and lightweight.

As the price of raw silk materials has increased, the wholesale price of a silk pajamas has increased by forty or fifty yuan this year, and the prices of some silk fabrics such as cheongsam and scarves have also risen. "Scarves are thinner this year." Ms. Liu, who sells scarves in the new world mall, recently introduced a number of genuine silk scarves. After receiving the goods, compared with the old ones, she found that the fabric of silk scarves was thinner than before, especially scarves. The silk scarves of satin were rare, and the thin and thin silk scarves were the majority.

Taobao silk wholesale business, Hangzhou silk painting and clothing shop owner Sun Yuqing's family runs a silk processing factory. She said that in 2009, the domestic silk price was only 170 thousand yuan / ton, and the latest 400 thousand yuan / ton was the internal relationship price. If you produce a silk scarf of the original size, the price may be two hundred or three hundred yuan. Most women rarely spend hundreds of dollars on jewelry. In order to drive sales, manufacturers are mainly thin products, and satin based thick fabrics are relatively few. Some accessories such as scarves and so on, this year's use of more thin fabrics such as gauze, Dongfeng yarn and so on, and the thick satin category are relatively few.

Fashion women's shoes

Miss Liu, who often goes shopping, finds that the shoes of new products in spring and summer this year are not pure leather fabrics. Almost every brand will produce some fabrics or shoes such as lace and denim. Compared to the price of a pair of spring shoes with pure leather fabrics, a price of not less than 600 yuan, the price of the spring shoes with cloth cloth is more close to the people, and some four hundred or five hundred yuan can buy a pair of shoes. It seems that the new spring shoes are also using the way of reduction or no reduction to reduce the overall price.

The use of cloth does not necessarily reduce costs, but also depends on accessories. TATA Liu Na, manager of Ji'nan District, said that this year's new spring shoes and summer sandals used more cloth. Some shoes can really reduce costs by using cloth. If you use cloth, leather or metal buckle, the cost of process and labor is not necessarily lower than that of pure leather fabric. The addition of shoe fabrics requires higher stereotypes. For example, shoes that look like ordinary lace fabrics do not have the softness of ordinary lace, but the finalize effect is very good. These fabrics need to be imported, and some are not cheaper than pure leather fabrics. "High-end shoes, or YISHION leather fabrics." Sonny Tina, manager of Ji'nan District, said Wang Ying did not exclude some cheap brands from using PU and cloth instead of leather. However, high-grade shoes rarely used cloth. Some of them seemed to be made of pure leather, but the actual cost did not decrease.

Large area use of PU for women's bags

Compared with women's shoes, women's bags do not need to have strong stereotypes, so the way to lower the price of fabrics is more obvious.

This year, Goldlion, Polo Association, old man, and some other YISHION leather fabrics bag brand, also launched a small number of LOGO cloth, lattice cloth main fabric bags, some stitching style bags, the small area of the fabric in the product manual is clearly marked as PU, these bags are generally not more than 1000 yuan. The sales staff of Goldlion bags said that the price of pure leather fabrics has increased a lot as the price of leather materials has increased. Two years ago, most of the women's leather bags would not sell for more than 800 yuan. Now the women's bags on the first floor are generally more than 1000 yuan, and some even close to 2000 yuan. Some old customers see the price doubling, and they think that they will buy other packages in excess of their spending power.

Top women's bags also use cloth or PU to reduce costs. The director of P+ Luxury Collection store in Ginza, Ji'nan, introduces some luxury brands like LV, Amazona and so on. Every year, there are some luxury entry level bags. The price is only two thousand or three thousand yuan, but these women's bags rarely use pure leather, and they use cloth or PU fabrics to reduce the cost.