China'S Textile And Apparel Exports To The US Remain Optimistic.

clothing

The outlook for exports to the US remains optimistic.

Reporters recently learned from China Textile and Trade Promotion Council that in order to adapt to the changes and needs of the American textile and garment market in the post financial crisis era, with the goal of internationalization and specialization, China Textile Trade Promotion Association and Frankfurt Exhibition (USA) will continue to join three professional international exhibitions in the TEXWORLD, New York international fashion sourcing Exhibition (APP) and New York international home textile exhibition (HTSE) in New York this year in from July 19th to 21st.

The original China Textile and clothing trade exhibition continued to be retained. Chinese exhibitors attending the China Textile and clothing trade exhibition were divided into three Chinese exhibition groups to be embedded in three professional exhibitions.

After the pformation, the "New York Exhibition" will serve as a lifeline for the development of small and medium enterprises.

"The US market needs Chinese companies to stick to it because New York is still the key entry point for the market.

As the fashion capital of the United States and the confluence of three states, New York has brought together many textile and garment companies. Some western American enterprises have also set up R & D centers or decision-making departments in New York.

Fashion clothing industry is the backbone of New York's economy. The New York municipal government has introduced many policies and measures to encourage New York to develop its fashion industry.

At present, the share of China's textile and apparel products in the US market has reached a record high, and the rigid demand for Chinese products in the US market has been gradually strengthened, and the product quality has also improved. "

Zhang Tao, director of the six exhibition of the China Textile promotion and Trade Promotion Association, believes that such factors as rising labor force, rising raw materials, unstable exchange rate and tight credit to textile enterprises will have a profound impact on export enterprises.

Due to the weak conduction of export products to price increase factors, China's textile and garment export enterprises will take profit rate 8% as a watershed and profit margins lower than 8%. Enterprises that still stay in simple processing trade will gradually be eliminated. Large quantities of orders will go to medium-sized or super large enterprises. These large enterprises have bargaining power to purchase raw materials in batches, and equipment renewal will bring about the improvement of labor efficiency, and it can also profit from management and benefit from production scale.

For those SMEs with individualized design elements and new marketing models, there will be more opportunities for docking with small cities and small shops in the United States and personalized retailers.

Foreign trade personnel who have participated in the China Textile and apparel trade exhibition held in New York, a well-known export enterprise in China, said that the change of the textile and clothing trade pattern and the business opportunities implied in the US need to be close to the US market to grasp in person. Traders' "left hand to right hand" trade is over.

If China wants to enter a trade power from a big trading country, it must change its concept of trade.

In the past, China's foreign trade enterprises simply supplied customers, and what customers wanted.

Now that the trade environment has changed, customers' requirements for Chinese suppliers have also undergone great changes, requiring Chinese suppliers to provide value-added services to their customers.

For example, now American customers require Chinese suppliers to start from the needs of their customers, namely retailers, find the best raw materials for customers, find the best designers, pport products to the customers in the best way, and ensure that the goods are not obsolete, and retailers do not need to clear the goods.

The change of us customers can be understood only through close communication with customers. For SMEs, participating in professional exhibitions held in the US is the best way to understand the change of us customers.

Zhang Tao expressed the hope that Chinese enterprises should have a correct understanding of the general trend of the development of the industry, speed up from the simple cost competitive advantage to the comprehensive value advantage under the complicated macro and industrial economic situation, and take the right position in the Sino US textile and clothing trade system, enhance the bargaining power of the export products, and some advantageous enterprises should get the pricing power as soon as possible.

It is reported that the new "New York Exhibition" has some new changes, such as the American Apparel Fabrics exhibition group and the SUPIMA Association as a fiber supplier, will use their fiber Companies in the form of exhibition.

The exhibition organizers will also provide a series of value-added services, such as the collection of exhibitors' fabrics in advance, and then display them in the popular trend areas of the exhibition. Before the exhibition, a special forum for exhibitors will be held, such as "how to sell products to the US market" and so on.

Zhang Tao reminded the Chinese enterprises that through the survey of the audience of the last "New York Exhibition", the fabric buyers most wanted to see were cotton fabrics, followed by knitted fabrics, printing and dyeing and denim fabrics. Price, minimum order quantity and original design ability were three important considerations for buyers to purchase fabrics.

It is hoped that Chinese enterprises will take this exhibition as part of their long-term market development strategy after fully participating in a mature exhibition, fully cooperate with the various services provided by the exhibition, and ultimately achieve the goal of common development with the exhibition.