Some Are Even More Expensive Than Shopping Malls. Nowadays, Buying Clothes Online Is Not Necessarily Cost-Effective.
Affected by the rising prices of raw materials, the price of online shopping is also bound to rise. NetEase Recently on online shopping An online survey of clothing prices has been conducted. Over 80% of respondents feel that the price of clothing online shopping has gone up. More than half of the respondents believe that the cost of online shopping clothing has increased by about 10%. "The price of online clothes has really gone up," said Zhang Yan, the three crown seller in Ji'nan. In the second half of last year, the price of autumn clothes in shops was generally between 200 yuan and 300 yuan. The sales of new spring clothes this year are seldom below 300 yuan. The price of some summer wear is higher than that of winter clothes two years ago.
In online shopping, sales of clothing have always been the top priority. This year, some purchasing agents introduced that the purchasing business was not good enough because of the rise in clothing prices. The copy number clan, once a big headache for shopping malls, is now returning to the shopping mall.
Mr. Liu, one of Beijing's purchasing clothing brands such as Esprit, Gloria and Europe time, said that the main reason for buying bad business is the difference between buying and selling clothes and reducing physical stores. In the past, most of the clothing purchased on the Internet was 50 percent off to 40 percent off of the price of the tag. Now the new season is generally not less than 35% off, and some even up to 20 percent off.
The increase in purchasing prices is also mainly due to rising costs. Mr. Liu said that after the rise in clothing costs, some brands did not raise the tag price, but the wholesale price of clothing rose, which directly led to a rise of 10% to 20% of the purchase price.
Shopping online is hard to do, while shopping centers and stores are trying to compete with online stores for tourists. The manager of women's clothing department of a shopping mall in Ji'nan introduced that from year to may, various promotions continued. Now women's clothing is speeding up the new style of boarding time, plus a lot of brands to implement fast fashion, clothing half a month after boarding can be hit about 20 percent off, and now can wear clothes, in the shopping mall generally 30 percent off to 20 percent off can be bought, if catch up with the brand promotion, 5 to 40 percent off can be won, no more expensive than the shop clothes. "Most of the clothing sold in the season is sold at 30 percent off." Mr. Chen, the agent of Yun's clothing brand, said that if he met with market activities, some of his style sales price would be even less than 30 percent off, which was almost the same as that of online shopping.
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