90% Orders Are Short &Nbsp, And Export Enterprises Are Worried.

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A good idea, a good design inspiration and a little difference in overseas sales can become a support for enterprises to pform their foreign trade development mode.

The 109th China Import and Export Fair ended on the afternoon of May 5th at Pazhou International Convention and Exhibition Center in Guangzhou. According to the statistics of the Organizing Committee of the Canton Fair, as of May 4th, the export volume of the Guangzhou Fair was $36 billion 860 million, an increase of 5.8% compared with that of the last autumn fair. The buyers exceeded 200 thousand and reached the highest level in history.

Judging from the data of the paction, the current Canton Fair seems to have achieved the "double growth" of purchasers and exports to the purchasers. However, in depth analysis of the specific export situation, many doubts and puzzles faced by enterprises should not be underestimated. In this regard, Liu Jianjun, spokesman for the Canton Fair, said in 12 words: "the situation is complex and changeable, and the enterprises are carrying heavy loads ahead."

Prices have risen by around 10%.

The increase in trading volume did not run through commodity price increases.

This year's Canton Fair is different from previous years. Since the opening of the first phase, there is a word that is always shy for Chinese exporters.

Liu Jianjun said that the price of China's export commodities rose at the current Canton Fair, and the average commodity increased by 5% to 10%. The proportion of green, low carbon and environmental protection products increased, and the price range increased from 15% to 20%.

At the exhibition hall, Shu Yueping, general manager of Ningbo Guang Bo stationery company, said that at present, raw materials, energy, labor costs and so on are rising, and the trend of RMB appreciation is obvious. It is impossible for enterprises to raise prices. Now the price of their products has risen by about 10%. Most foreign buyers have expressed their understanding of the "price increase", but some customers have said it is difficult to accept, and there has been a loss of orders.

Compared with paction statistics, the reporter found that the price increase of export commodities was generally between 5% and 10%, but the total paction volume of the Canton Fair increased by only 5.8%, and the growth of trading volume did not run through the increase of commodity prices.

Short orders account for 90% of all orders.

It was the buyer's short list. Now it's only a short list.

Since the international financial crisis, the word "short list" has appeared on the Canton Fair, that is, the order delivered within 3 months.

In this Canton Fair, short orders account for 90%, while long bills account for only 10%.

Such a high short single ratio is rare in recent years, and it is difficult for export enterprises to plan for half a year's production. For overseas buyers, it is too late for them to lose their order.

The reporter learned from the interview that after the international financial crisis, the short list increased sharply because the buyers had doubts about the future market and were cautious. But now the short list ratio is so high that buyers are not willing to place the order, but exporters are worried about exchange rate and policy adjustment, and the cost continues to rise. They only dare to take the short list.

Wen Zhongliang, deputy director of the foreign trade division of the Ministry of Commerce and deputy director of the Canton Fair, said that a series of methods such as fixing the exchange rate, adopting cross border settlement of RMB and pferring costs to overseas buyers can be resolved.

But in the interview, reporters learned that in the absence of bargaining power, these methods are wishful thinking for most export enterprises, leaving only one has the final say for themselves: short list, no long list.

Transformation and upgrading to find a way

Organizing international designers to join with exhibitors

In the face of numerous and complicated foreign trade situations, how can we find an effective way to pform and upgrade?

Xiao Youyuan, general manager of the overseas sales company of Zhuhai GREE electric (21.81,0.11,0.51%), said that the pformation of foreign trade is, in the final analysis, by technology.

However, enterprises that can achieve breakthroughs in technology in short time are few, especially for small and medium-sized enterprises.

Zhou Jinsong, President of Guangzhou wheat Europe Garments Co., Ltd., said that the change of the exchange rate by 1 percentage points could affect 5% of the cost, which would not be able to digest labour intensive products at any rate.

Fortunately, the main design of wheat Europe clothing is also considered as a medium brand in foreign countries, and all factors such as exchange rate and price rise of raw materials can be digested.

Wen Zhongliang said that the pformation and upgrading of foreign trade mode is not to require enterprises to master "core technology", nor is it to require enterprises to embark on the path of energy conservation, environmental protection and brand management, to identify the current advantages of enterprises, to seek breakthroughs at one point, a good idea, a good design inspiration, and a little difference in overseas sales, which can become a support for enterprises to pform the mode of foreign trade development.

During the current Canton Fair, the Ministry of Commerce has organized an international e-commerce platform for foreign trade by organizing international designers and exhibitors to engage in e-commerce, and held seminars and intellectual property seminars on foreign trade pformation and upgrading demonstration bases, raising awareness of enterprises' pformation and upgrading, and pushing enterprises to take a step forward in pformation and upgrading.