China's E-Commerce Pactions Totaled More Than 4 Trillion Yuan In 2011.

Li Jinqi, director of information technology department, Ministry of Commerce of China

He said that with the development of modern information technology and the rapid popularization of the Internet, China's e-commerce has been developing rapidly, and has gradually become an important social and economic form in China.

E-commerce has penetrated into various fields such as production, circulation and consumption in China. It has changed the traditional management mode and production organization form, playing an irreplaceable role in enhancing the vitality of national economic development, changing the mode of economic growth, improving the efficiency of resource allocation, promoting the development of small and medium-sized enterprises, and promoting innovation and employment.

First of all, optimizing and upgrading the industrial structure has become an important driving force for China to enhance its economic competitiveness and win the advantages of resource allocation.

Second, help enterprises develop the market.

Since the financial crisis, market demand in North America, Western Europe, Japan and South Korea has shrunk, and more and more enterprises are developing new markets in the Middle East and South America through e-commerce.

Data show that in the financial crisis, the proportion of enterprises that did not apply electronic commerce reached 84.2%, while the utilization of e-commerce was only 16.8%, and the difference between them was 5 times.

Third, provide new channels for expanding employment.

In his keynote speech, Li Jinqi said that as the government responsible department in the field of Commerce and circulation, the Ministry of Commerce has always attached great importance to promoting the application and development of e-commerce. Through coordination with relevant departments, the Ministry of Commerce has made positive efforts in improving the development environment of e-commerce and promoting the application of e-commerce.

He said that the Ministry of Commerce will continue to promote the application of e-commerce as an important starting point to promote the construction of China's modern circulation system. In line with the principle of "promoting application, demonstrating demonstration, encouraging innovation and standardizing development", the Ministry of Commerce and relevant departments will jointly promote the healthy and rapid development of China's e-commerce.