Advanced Clothing Customization Promotes Public Consumption Concept

With the continuous improvement of people's consumption level, once exclusive stars and aristocrats Garment customization Services also began to walk into common people's homes. In China's Beijing, Shanghai, Shenzhen and other cities, advanced clothing custom has long been popular, and now the custom of high customization also quietly into the Ji'nan clothing market. According to the analysis of the industry, the intervention of advanced clothing customization will change the low and middle end custom pattern of small town workshop and further upgrade the consumption concept of provincial citizens.

In recent days, we found that with the upsurge of personal consumption, the tailor shops in the streets of provincial capital sprang up like mushrooms. However, this kind of personality customization which only stays at the low and medium level has been unable to satisfy people's pursuit of clothing quality, especially the white-collar workers. "A lot of street custom shops, the style of clothes is quite novel, but look carefully, whether they are workmanship or fabrics are somewhat cheap." During the interview, Mr. Fu, who works in a software company in the provincial capital, admitted that he was eager to have a set of advanced customization. Suit It is not only the need of work, but also the embodiment of identity.

Perhaps it is precisely the smell of white-collar workers for the demand for advanced clothing customization, there have been high-level custom tailored businessmen targeting the Ji'nan market. "Custom-made men's wear is a very common thing in Japan and in Europe and the United States. Many people will wear some custom shirts or suits in their wardrobe." During the interview, a person in charge of a senior clothing custom shop in Ji'nan said that in the Chinese market, Menswear customized business will also be more and more popular.

The official said, "it takes only a few hours to process an ordinary garment. The" birth "of this custom made garment often takes dozens of days or even months." it takes about eight weeks from the customer's appointment size to the receipt of the garment, and in order to highlight the personality, the name is displayed on the shirt or suit according to the customer's requirements, and some personality details make the customer feel more private. "

"Advanced clothing customization is a symbol of identity. For gentlemen, a suit of tailored suits is even more important. Mr. Du, who has worked hard in the provincial garment industry for many years, said that the famous high-end clothing customization will make up for the market gap in Ji'nan, and its intervention will also change the provincial capital city. Small workshop The pattern of middle and low end customization, and further upgrading the consumption concept of provincial citizens.