Sales In Adidas Greater China Amounted To 284 Million Euros.

Adidas released its latest quarterly results on 5, excluding the exchange rate factor. Sales in the first quarter of this year increased by 36% to 284 million euros in the Greater China region, ranking first in all Adidas group markets.

Sales of existing stores in Adidas Greater China increased to two figures year-on-year, Adidas owned. Exclusive shop Sales increased by 21% over the same period last year. As of February 2011, Adidas has 5800 stores in China, with 109 stores. Adidas said that by 2015, Adidas will also open 2500 new stores, covering the number of Chinese cities that will increase from 550 to 1400. Adidas will open 500 new stores in China this year, 12 of which are private stores.

Adidas told me 5 days, the first quarter of this year, new product Listing and the strong purchasing power of Chinese consumers are the main reasons for the large increase in the performance of the Greater China region. In addition, Adidas sports fashion products are strong, and sales in the first quarter are up 51%.

Earlier, some local executives thought domestic sports. Supplies market The era of high-speed growth has been departed for about 30%. Under the influence of cost factors such as manpower and rent, the growth rate of the whole industry will drop to 10%~20%.

In response to the above judgment, Adidas responded that human factors such as human cost and rents rose and had a certain impact on Adidas. Adidas's gross profit fell 0.1 percentage points to 48.5% in the first quarter of this year, but Adidas reduced the activities of discount sales. Besides, the increased proportion of retail business with higher gross profit margin offset the impact of rising costs. According to Adidas's "road map", by 2015, its revenue will grow by two digits per year.

In addition, Adidas recently announced the completion of the Greater China sales zoning reorganization, the withdrawal of the original central area, the new West headquarters with Chengdu as its headquarters, Hunan and Hubei, which belonged to the central region, into the western region. Adidas said that the move is to improve the efficiency of sales channels.

Adidas also disclosed that the cooperation between the company and Baosheng international has progressed smoothly. At present, Baosheng international has established about 40 shops in the first tier to three tier cities in the country, and will further extend to the cities below three lines in the future, and expand Adidas's market share.