New Discovery Of "Green Upgrading" Of China Leather Industry

From the gloom of the international financial crisis, the leather industry did not usher in the 2011. On the contrary, the price of raw materials continues to rise, labor problems and environmental pressures, and the risk of exchange rate fluctuations increase. The multiple factors make the traditional manufacturing industry shoulder an unprecedented burden. The transformation and upgrading of industries is urgent. The transformation of development mode is imminent. China's leather industry is actively brewing a profound change.

Shoes and leather products

"As a barometer of the industry, we are in China. Leatherwear The first comprehensive exhibition of the industry, the exhibition of China International Leather Exhibition, China International Footwear Exhibition and China International luggage and leather garment and apparel exhibition, saw several new forces accumulated in the industry: first, the unprecedented attention has been paid to scientific research and innovation; two, the brand enterprise has a more global view; the three is that the thinking of "green leather new life" dominates; four, the global buyers regard the Chinese market as the "gold mine" that they urgently need to excavate. Su Chaoying, executive vice chairman and Secretary General of China Leather Association, said recently in an interview with reporters.

At the China International Leather Exhibition, China International Footwear Exhibition and China International luggage and leather clothing and clothing exhibition, which will be opened in Shanghai New International Expo Center in early September this year, the 2011 China International Footwear Exhibition will occupy an independent exhibition hall for the first time and become an independent shoe exhibition. This year's shoe exhibition is based on the comprehensive radiation from domestic and overseas sales, strengthening trade negotiations, launching brand docking and publishing. Fashion trend To make it the most influential professional shoe show in China. And cutting-edge fashion and design is a highlight of shoe exhibition. In addition to the continuation of the classic model show and fashion show, a series of new shoemaking projects will be released this year.

At present, in the hundreds of enterprises that have applied for registration to the market development office of China Leather Association, most of them are well-known leather making, shoemaking, bags, fur clothing, fur clothing and shoe material manufacturers. Leather and synthetic leather and leather chemical enterprises are most enthusiastic. They will bring new technology products to the exhibition. Through scientific research and innovation, their exhibits will be greatly improved in terms of quality, technology and gold content, and this year's exhibition quality will be improved in an all-round way.

　　 industry Advocating "green upgrading"

Every year, buyers from Europe and America, Japan, Korea, Southeast Asia, Taiwan and Hongkong of China come to the exhibition, and brand enterprises as the guarantee of quality are welcomed by international buyers. This year's exhibition has gathered the leading leather and leather chemical enterprises in China, such as Wenzhou Yatai leather making, Shandong Sen deer leather, Shandong Daheng nine tanning, Henan Dongyang, Zhejiang Jin Xin leather, Shandong Dexin leather, Yantai Wanhua, and China's high-end footwear brand BELLE, Fu Wei bird, Kangnai, AOKANG, golden monkey, Hengda, Saturday and other core exhibitors, and strive to make use of brand strategy to promote domestic enterprises to go to the world through exhibition.

Environmental protection is an eternal topic in leather industry. The leather logo and eco leather enterprise, as a quality enterprise certified by China Leather Association, will bring fresh and environmental protection to the exhibition. The "leather label product fashion corridor" and "eco leather products popular trend release zone" will display new environmental protection products this year. The excellent brand of the leather logo will also be displayed on the spot with the company's characteristic products, and the new leather products of green, natural and environmental protection will be publicized through fashion show to show the "green leather new life" for the audience. This will push the leather industry "green upgrading".