Who Stepped On The Lifeline Of Red Shoes?

Before we discuss the right and wrong dispute about the copyright of red shoe, let's first understand the brand of ChristianLouboutin. Christian Louboutin (Christian Louboutn), the father of red shoes, has a strong interest in shoemaking since childhood. The apprenticeship experience of the famous shoe shoe brand Charles Jourdan has created his exquisite shoemaking craft. Born with creativity and shoemaking skills and self-confidence, Louboutn soon became a leader in the industry. He worked as an independent freelance maker for Chanel and YSL as a freelance worker. In 1988, he joined Dior's storied company, RogerVivier, which specializes in shoes production. After master's advice, his shoemaking skills climbed to the top again, and finally he started the same name brand Christian Louboutin. in 1992. Although the brand was first established, he was bullish on all sides, and the media praised it as "the best quality outside the mainstream." but at that time, there was no significant Logo to be engraved on the heart.

In the early 90s of the last century, women's heels had developed to the extreme, and their styles were also wandering between avant-garde and classical. One afternoon, Louboutn watched the girl assistant daze with red nail polish on her toes. Suddenly, the inspiration came out: "why can't we paint the sole red?" This day's haunting reverie gave birth to a red fashion shoe, a red fashion shoe.

Ten years of fashion circle

Over the past decade, the scarlet sole has become the ChristianLouboutin proud Logo. The power of the red bottom is greater than any advertisement, becoming the most silent and most high-profile propaganda mode. From the French celebrities to the Hollywood actress, women in the world are scramble for red shoes. This kind of concealed dominance makes them more confident. The red shoe has become the mainstream of the fashion circle without suspense. Niicole Kidman, Sarah Jessica Parker and Christina Aguilera walked into the marriage hall without exception. Kelly Milo is dancing in her MTV heart to heart with Christian Louboutina shoes. Scarlet soles are very tight fitting. Bei Sao Vitoria is the most popular red shoe to publicize her "fashion sister" identity.

There have been doubts outside the circle that if the red bottom is easy to expose to people's eyes, the heel must be "hate the sky high", so that women will pay a healthy price for such sexy beauty. However, designer Louboutn said: the heel is not important, but the shoe type is important. As long as the shoe type is ergonomic, this kind of shoes is the best choice of beauty and comfort.

One after another is the big name "Shanzhai".

With such a distinctive brand image, will anyone dare to pirate? In fact, ChristianLouboutin has never been able to get rid of the problem of piracy. There are both cheap fashion brands and top luxury brands.

Christian Louboutin prosecuted the US brand Oh Deer in 2007. Plagiarize its red design. In April 12th, the brand prosecuted Carmen Steffens for copying. The Brazil company filed a counterclaim, claiming that they had produced red shoes since 1996, earlier than the time when Louboutin registered in the United States. The brand leader argued: "Carmen Steffens has long used the color shoe soles in specific footwear, which includes the occasional use of different tones of red. The brand currently has 250 shoes, of which only 3 are used in red shoes. The implication is that the color of the sole is not new, and there is no need to make a fuss. This attitude makes Christian Louboutin laugh and cry. Last year, a 15 year old girl founded Rosso Solini, selling red plastic templates on the Internet, which can be directly glued to the soles. Louboutin's employees said helplessly, "what can we do? Call her parents? "

In fact, Louboutn, the founder of red shoe, has never stopped worrying about plagiarism. He applied for a trademark right in September 2007 to protect his brand's Scarlet sole design from plagiarism. The application came into effect in 2008. Based on this clear trademark, Christian Louboutin filed a complaint against the Gucci group's YSL. The complaint pointed out that some of the styles of YSL, such as Tribute, Palais and W oodstock, also used the red paint base similar to that of Louboutin. Such behavior misleads the public and damages the plaintiff's control over their reputation.

For this purpose, Louboutin has applied a ban to prevent these styles from continuing to sell and demand compensation of US $1 million. At the end of April this year, Mr. Louboutin announced for the first time after he filed a lawsuit against YvesSaintLaurent: "I have great respect for the Yves Saint Laurent brand. We had discussed with them but failed to reach an agreement and we had to resort to law. My company owns the logo of the red bottom design. If we appease it, there will be more brands to copy our designs, thereby undermining the reputation of Louboutin red shoe. Before me, no one used a red sole to define a brand. The red sole has been widely recognized as the unique logo of my brand in the eyes of women all over the world. The words were full of tears. While the YSL side did not respond to such allegations, they continued to sell "Shanzhai goods" in a big way. Executives said that they would not remove those shoes from the red bottom.