China'S Shoe Industry Staged "Art Seeking" Blockbuster: Ambush

China in 2011

The most demanding Ambush: observation period

The most needed Ambush: rising prices

In 2011, with the increase of raw material demand and the loose monetary policy and social investment channels as a result of the large-scale infrastructure construction in the country, there was also a majority of businessmen's speculative role. China has experienced an inflation crisis. Although the response from the National Bureau of statistics has been preliminarily contained in China's price rise, the state's policies and measures on price regulation have also achieved initial success.

But the problem of rising prices still has a very serious impact on the development of domestic enterprises.

This adverse factor is the most severe challenge for shoe enterprises. That is to say, shoe companies should not only adjust the overall strategy of foreign trade after the end of anti-dumping, but also make the fastest response to the problem of price rise to cope with the domestic situation and the external trade situation.

This is the most serious situation now.

The most needed Ambush: local flavor

　　中國制鞋的發展其實就像一部很悠久歷史，因為用動物的皮張做鞋在中國古代已經是很文明很普及了，上飾帝王下履百姓更是作為成為華夏五千年歷史文明的鞋匠們的追隨，但是，墨守成規一成不變的秉性卻阻礙了制鞋業在中國的發展，中國人“知足感”和“滿足感”嚴重的限制了制鞋業的發展，在面對國際經濟大環境下，不得不要引進國外先進的設計理念和工藝，來推動中國鞋企在國際中的地位，但是在把握“引進”尺度上有給了中國鞋企一個嚴峻的問題，如果把國外所有的技藝和理解全套灌輸與中國鞋企，那個勢必會對中國本土的帶有歷史行的理念產生沖擊，在樹立獨有的品牌效應中很是不利，所以，在拿捏這個分寸上業給中國鞋企一個很大的挑戰。

As a matter of fact, there are still a lot of problems that Chinese shoe companies need to be cautious about. After the spring of development, Chinese shoe enterprises have become the "new people" in the global shoe market. Young people are not "winning" in the world, but they seem to have been caught in a difficult situation. They can be said to be in an ambush everywhere. If they take any wrong steps, they will completely change their own destiny. It is not hard to imagine how the huge Chinese shoe market can not let the whole world "appreciate", and how can the long Chinese shoes culture escape the "care" of the whole world?