Overview Of China'S Garment Market In 2010

2010 is the fastest growing year of regionalization, urbanization, networking and digitalization in China. As an important part of commercial real estate, the professional market began to rise rapidly along with the rapid development of commercial real estate, and the garment professional market, which accounts for nearly 10% of all professional markets, has also achieved synchronous growth.

Due to the gradual decomposition of the specialized market of Chinese clothing into four innovative forms, namely, the clothing professional market, the clothing theme mall, the clothing shopping center and the clothing trade complex, the growth of the pure clothing professional market is restricted to a certain extent.

Therefore, clothing theme mall and commercial complex became the most popular investment new variety in 2010.

In 2010, it became an important fusion point and a major turning point in the traditional clothing market and the newly built clothing market.

On the one hand, the traditional clothing market business circle carries on the system pformation and the promotion, maintains the clothing specialized market the continuous brilliance; on the other hand, the new clothing market turns around and refines, promotes the clothing specialized market to the theme, the creativity, the network, the shopping mall and so on the new clothing market pformation.

As China's clothing market is gradually alienated and derived, it has entered the stage of "crossover" and "mashup".

The traditional concept of clothing wholesale is also changing to some extent.

It can be seen that the essence and connotation of China's clothing professional market can be more accurately grasped and drawn up by further systematic, comprehensive, integrated and generalized induction and summary of the development and trend of China's apparel professional market.

Chinese clothing

The distribution of China's clothing market is mainly based on industry history, industrial foundation, regional characteristics, development opportunities, policy guidelines and multiple factors, instead of unified allocation according to administrative divisions.

Therefore, the majority of China's clothing market has formed market and business circle with the factors of economy, environment, region, industry and so on, and through the extension and development of the industrial chain, it has formed the clothing specialized market and business circle of different scale, category and grade.

For a long time, China's clothing specialized market business circle, from east to west, from south to north, constitutes four major types of international, national, regional and metropolitan markets.

In the four types of market, due to the clothing industry cluster,

1, the formation of China's apparel industry market chain

With the competition and development of China's garment industry, industrial segmentation is becoming a new feature of the development of garment industry.

From the perspective of industrial economy, industrial segmentation is becoming an important feature of China's economic development and competition.

Now, any industry needs to divide into six levels of industry: first, the domain is the industry: the primary industry, the second industry, the third industry, the fourth industry, the fifth industry, etc. Two is the industry becoming the industry: the textile industry -- the clothing industry; three, the product is the industry: the clothing product -- the women's clothing industry; four is the component industry: the clothing component -- the clothing material industry; the five is the sector: the clothing section -- the clothing creative design industry; six is the link into the industry: the clothing link -- the clothing market industry and so on.

Therefore, if we look at the clothing professional market as a product, it is very monotonous and limited; on the contrary, if we look at the clothing professional market as an industry, it will be very broad and full.

The six levels of industries can complement each other and improve.

For example, clothing can fuse the first to fifth industries, and can extend and expand vertical industrial chains in many fields. That is why the function of clothing specialized market is gradually disintegrating, and the form of clothing specialized market is constantly "diversified".

In the future, with the development of world economic integration and pluralistic economy, especially with the development of network economy, the future experience economy will gradually be separated from the service economy and become an independent industry.

Therefore, the combination of experience economy and network economy will completely change the industry and industry chain of China's garment specialized market.

With the development of networked digital commerce, new technologies such as cloud market, Internet of things, electronic commerce and 3D virtual market have entered the field of garment professional market. The industrial chain of China's apparel professional market will have a fission outbreak, and its core value will also undergo fundamental changes.

In the Internet era, all platforms have begun to pform from selling products to selling services. First, from "specialized market networking" to "Networked specialized markets", for example, the network trade market, that is, network based digital trade; the two is to form a "reverse triangle" structure of supply chain, so as to realize reverse short process terminals, such as fan Kai pin, group buying network and so on.

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From the perspective of this industry chain, the development of China's garment industry in the past 30 years has always been a "push" industrial chain, namely supply chain, which is based on garment production and manufacturing.

The core of the supply chain is in accordance with the mode of production, wholesale, agency, distribution and retailing. It is a "stock taking" mode. In this industry chain, there are no other chain members concerned about the brand except the production enterprise. The result is that besides a part of enterprises that have the ability to control the whole process, most enterprises' brand operation is decreasing gradually.

With the coming of the era of network economy and experience economy, especially the formation and function of garment specialized market industry, not only has changed the traditional clothing production and manufacturing as the core industrial structure, but also has effectively integrated the resources of all fields and industries of clothing with the help of the power of the apparel market platform, and has entered the garment market industry with the new business models such as "network information, e-commerce, exhibition, modern logistics, short process terminal", so that the garment market industry has gradually become a new industrial entity.

From the reverse integration results of this industry chain, the Chinese apparel industry is forming a "pull" industrial chain with the core of garment market industry, that is, the procurement chain and the network trade chain.

Therefore, China's garment professional market will further optimize the pattern of China's apparel market by means of the procurement map (purchasing chain) and the network digital trade (net trade chain), change the channel selection and procurement mode selection of China's garment professional market, and promote the pformation of China's apparel professional market from the commodity chain, the channel chain and the value chain to the purchasing chain and the network trade chain.

(1) the commodity chain of clothing specialized market.

That is to say, the basic standard of clothing products is the "men's wear market + women's clothing market + leather market."

That is, "1+2+3+4..."

Addition.

It has enhanced the scale and radiation power of the professional market of clothing, and promoted the expansion of commodity chain in garment specialized market.

(2) channel chain of clothing specialized market.

That is to say, the clothing market platform is the classification standard, forming "market and Exhibition", "market and brand", "market and creativity".

It has formed 1 "2"; +2 2; +3 2 2; +4 2;... "

The geometric value.

The clothing professional market began to search for the added value of new industries such as exhibition, brand and creativity, and promoted the growing channel chain of garment market in pformation.

(3) the value chain of clothing market.

That is, taking the maximization of the value of clothing market as the core, forming the "industrial market, capital market and chain market".

It is made into 1, 2, 2, 2, 3 3 2, 4 4 2......

The geometric multiplier value.

The new connotation and value of clothing market is given.

In the future, with the combination and competition between the specialized apparel market and the e-commerce platform, how to develop e-commerce in the physical professional market is becoming a new topic in the apparel professional market.

On the one hand, if the e-commerce market of clothing specialized market takes Taobao mall mode, it may be to kill the poison and quench thirst; on the other hand, if the clothing professional market develops its own e-commerce, it is bound to be thin and hard to break through.