Worden Card Holds 2011Q4-2012Q1 New Product Order Meeting

In April 20th, the theme was "cross-border - unbounded". Worden card The brand event and 2011Q4-2012Q1 new product order will be held at Prince Hotel in Quanzhou. More than 500 outstanding distributors from the whole country participated in this event. brand Gala. stay Release conference Worden cards gave awards to some of the best agents and distributors, highly praised their contributions to the company. In the new fashion show, the models show you the different series and styles of Worden card's cross border brigade, and explain the connotation and location of the brand in all directions.

Since the end of 2009, Worden card has been the first brand positioning in the country to put forward "cross-border travel equipment", which has attracted the attention and favor of many groups. This brand positioning has greatly enriched Worden card's theme of love for life, advocating nature and pursuing fashion. In addition to brand positioning innovation, Wu Ti, President of Worden card group, has a deep understanding of the terminal's operation mode. In 2011, the Worden card brand event and 2011Q42012Q1 new product ordering conference officially launched the Worden card data information service center, so that the headquarters can real-time video to see all the terminal stores in the country's data and information control center. This is a project which is highly desired by the management. Because through such a special information platform, any information of terminal stores can be controlled by headquarters for the first time, and it also has a very good effect on coordinating the transfer of goods between franchisees. Headquarters in the first time, the terminal store information, inventory, salesperson skills and other data and video synchronization monitoring and guidance, greatly reducing the terminal shop sales risk. The adoption of this high-end information platform will help dealers and other brands to win more competition in the terminal.

Facing the fierce competition of the pure sports brand, which is white hot and glue, Worden card has its own clear brand positioning and market segmentation planning. Mr. Wu Ti, President of Worden card group, said in an interview with reporters that in recent years, with the increasing number of outdoors tourists, urban outdoor products have gradually become the mainstream trend of mass consumption. At present, the industry mainly focuses on sports and fashion. Through precise market research, Wordenka worked out a scientific and rigorous brand strategy plan, and set up a new brand of cross border leisure equipment brand. In the long run, the Worden card brand is not a product for the public, but a life, a comfortable, natural, pleasant and healthy way of life. Wu Ti, President of Worden card group, said that in the future, the R & D efforts of the brigade equipment series will be gradually expanded to meet the consumption needs of different levels. At the same time, Worden card is also negotiating with the relevant tourism resources, increasing the promotion of the brand, and maximizing the penetration of Worden card cross border leisure equipment in the market.

Worden card, unlike some of the two or three line brands still struggling, is entangled in whether to invite celebrities to speak, whether or not to invest heavily in advertising to smash the market, but rather seriously analyzes and weighs the operation mode. The construction of terminals and the operation of each store are regarded as the best advertising and corporate films. Enterprises are listed on the fast track of development. Around the brand operation center, the company will vigorously promote the construction of information technology and build online shopping platform.

For the future, Worden, President of the card group, is full of confidence: "although we are still the three line brand, we have every opportunity to become a second-line brand and launch an impact on the first-line brand. The company also has a corresponding plan in this respect, we advocate action, and when we do it, we do not need to say more. We firmly believe that the courage to cross the border will be strong. Wordenka will be a brilliant and brilliant journey from cross-border to boundless.