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    Tianlun Tian Holds Outdoor "China Leisure City Selection"

    2011/5/13 11:54:00 101

    Tianlun Tian Outdoor Netease

    With the acceleration of economic development, people's pressure on all aspects of life is also increasing.

    The pursuit of quality of life has become a topic of petty bourgeois and public interest.

    As a result, various cities have attached importance to the construction of urban infrastructure in different degrees, enhanced the publicity of humane care and characteristic culture, and tried to create a good living environment for the public.

    People's demands for quality of life are increasing day by day.

    Tianlun Tian outdoor

    Join hands with China's Internet giant NetEase to hold the "2011 China Leisure City selection".


    "Participating in the" 2011 China Leisure City appraisal campaign "aims to further enhance the awareness of Chinese people in major cities in China, and practice the concept of" Tian Lun Tian professional outdoor products. "

    Mr. Xu Tengda, general manager of Tian Lun Tian, said that we hope that through more than five months of China's Leisure City appraisal activities, more people will love their cities more.

    brand

    What we are looking for.


    The brand attitude of Tian Lun Tian professional outdoor products


    The six words of "professional outdoor products" have comprehensively summarized Tianlun Tian's brand attitude.

    Indeed, as Xu Zong said, Tianlun Tian is a professional outdoor brand with taste and cultural concern.

    Noncommittal, Tianlun Tian is just like a free person who can start traveling at any time. As long as the dream is calling, there is no destination.


    Just because the selection of NetEase's leisure city is exactly the same as that of Tianlun Tian, after the deliberation of the Tianlun Tian high level, he resolutely joined the NetEase's "2011 China Leisure City selection".


    "In fact, there is a restless factor in everyone's heart.

    Some people are more chic and brave, and then create a wonderful world of hiking.

    Some people do not have the courage to act recklessly, but more often than not, the release of these factors does not require the completion of a feat.

    Xu said that he is good at discovering the beauty around us, and recommending his beloved city to more people, which is also a dream landing.

    Everyone has his own "holy land", a heart warming city.

    "2011 China's Leisure City appraisal activities" will enable more people to bask in their dreams.

    Perhaps there are many stories to be explored between a person and a city.


    Tianlun Tian recommends "I leisure I city" to record urban drip


    I believe that many people have the same attitude of life as exploration, leisure and heart.

    Freedom, individuality, sensibility and taste are indispensable elements in their lives.

    It is understood that the NetEase launched the "I leisure I city" photography essay contest.

    "The one thousand readers have one thousand Hamlett". The charm of the text is that they can be benevolent, and wise men see wisdom.


    Or the characteristic culture of the city, the interesting folklore in the countryside, the intimate play among children, the nestling of the elderly, the snack, the street scene and so on can be plated into different words and grabbed different moments in different people's pen.

    NetEase launched the "I leisure I city" campaign. Tianlun Tian, as a professional outdoor brand, encourages everyone to record the scenery of every city.


    "Quasi spokesperson" interaction surprises repeatedly


    "City communication" and the choice of spokesperson for leisure city image are the most interactive part of this activity.

    It is understood that as long as it is a city tourist and has a unique experience in urban leisure, it can share urban life through NetEase micro-blog, and then participate in the selection of leisure city image spokesmen.


    Unlike other selection activities, this leisure city spokesperson selection activity is extremely strong, and in the process of participation, every player will have the chance to receive the surprise of Tianlun Tian.


    Tianlun Tian has sponsored the products of the city leisure city spokesperson's selection activities. At the same time, it will get a value of 189 yuan Tianlun outdoor T-shirt as long as it pponsors the first place on the topic forwarding list on the day of activity.

    At the same time, a comprehensive micro-blog quality and participant with the highest enthusiasm will be selected each week, and the outdoor value of Tianlun Tian will be 258 yuan per person tent.


    According to the analysis of the industry, Tianlun opened the industry and joined hands with NetEase to pry the relationship between cities. This not only fits the brand concept of Tian Lun Tian professional outdoor products, but also provides a bridge for more outdoor enthusiasts, making Tianlun's brand image more popular among the people.

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