The 2011 Body Expo Will Be Unveiled.

After the opening ceremony, Yang Shuan, Ma Jilong and other leaders visited the museum.

Scale of exhibitors to achieve surpass

Up to now, the recruitment of the Expo has exceeded the expectation of the Organizing Committee: 9 exhibition centers.

Since November last year, the Organizing Committee of the Expo has held four promotional sessions in Xiamen, Guangzhou, Shenzhen and Shanghai respectively in order to smoothly promote the exhibition of the 2011 sports Expo.

Through the promotion, the distance between sports Expo and sporting goods enterprises has been narrowed, and the understanding of the Expo has been enhanced. The 2011 body fair has been held in Chengdu.

Six big exhibition areas: more clear theme, more professional service

In order to provide more professional services to different exhibitors, the Organizing Committee of the Expo will divide the exhibition hall into six major exhibition areas: sports venues and facilities, construction areas, outdoor and extreme sports areas, sportswear areas, fitness and rehabilitation facilities, tennis feathers and ball games areas according to the characteristics of different categories of sporting goods and manufacturing enterprises.

Through unremitting efforts, the professionalization of the six exhibition areas has been greatly strengthened, and the scale of exhibitors has been on the rise, especially in sports facilities, outdoor sports and extreme sports areas and sportswear areas.

　　本屆體博會的運動場館設施與營造區更為突出專業化，境內外130多家企業被細分為人造草材料、地面材料等5個類別分區域展示;戶外生活及極限運動展區的規模比2010年上升了15%，新老參展企業對成都成熟的戶外市場和經銷體系也是一個重要利好;運動服飾區吸引了阿迪達斯、安踏、李寧、361°、回力、蘭獅等品牌前來參展;超過4個展館的健身康復器材區面積為所有展區中最大，由于企業參展規模需求大，以至于為了維持行業平衡，使更多企業得到參展機會，組委會不得不限定參展面積最大不超過400平米;網羽運動區、球類運動區在全民健身熱潮帶動下，保持著參展企業數量和質量的雙重提升，美津濃、STIGA、阿迪達斯、紅雙喜、雙魚、斯伯丁、LP、AQ等眾多國際、國內一線品牌保持著一如既往的參展熱情。

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Professional audience: not only "classified group", but also "collective appearance".

At the invitation of the professional audience, the sports fair pays more attention to quantity and quality. Based on extensive research on exhibitors in the early stage, the professional audiences are classified according to the needs of different categories of exhibitors.

The Organizing Committee of the Expo organising the invitation to the sports department, centralized procurement center, recommended department stores of China's more than 30 provinces and cities, the Star Department hotels under the China Hotel Association, the purchasing agents of the education system, and the fitness, net feather and outdoor clubs.

By expanding the audience with sporting goods companies with good cooperation with the China Sporting Goods Federation, we will welcome more than 50 thousand buyers from home and abroad in 42 countries and regions.

In addition, there are also participating groups in Japan, South Korea, India, Taiwan and other countries and regions.

During the Expo, the organizing committee will organize VIP professionals such as department stores, hotels, clubs and overseas purchasing groups, and hold trade fairs with participating enterprises in key fields. This will not only allow professional audiences to "classify and organize", but also organize them to "make collective appearances" at the exhibition, effectively promoting direct face-to-face communication between exhibitors and spectators.

Moreover, the Organizing Committee of the Chengdu sports Expo also attaches great importance to the invitation of the local professional audience. The Chengdu municipal government takes the lead in coordinating the Sports Bureau, the Education Bureau, the Commerce Bureau and other departments, and mobilizes all levels of management and purchasing departments in the system to take an active part in the Expo.

Meanwhile, the organizing committee has placed posters and complimentary tickets on a large scale through key exhibitors, sporting goods dealers, sports bureaus, Business Bureaus, education bureaus, mountaineering and aerobics associations. 1100 posters have been issued, 120 thousand tickets have been presented, 35 thousand tickets have been publicizing, 35 thousand ordinary people have been recruited at the core of Chengdu.

High-end forum professional front, live performance brilliant dazzling.

It is understood that during the exhibition, there are five types of activities: high-end forum, business negotiation, theme donation, competition performance, training interaction, and five categories of 27 major items, 50 categories.

It basically includes sports industry, competitive sports and national fitness related fields. It takes into account the concerns of sports managers, business decision-makers, experts and scholars, technological R & D personnel, sports venues operators, sporting goods brands, manufacturers, distributors, sports elites, and ordinary sports enthusiasts.

China sports industry and sporting goods industry development forum, fitness management high-end forum, China Pavilion Industry Summit Forum, sports capital forum and other high-end industry forum is a highlight of this exhibition.

Among them, in response to the national "12th Five-Year plan" to vigorously develop the national fitness sports cause, for the first time, the venue forum and capital forum were set up for the first time during the current sports Expo, and the concept of "big sports concept and big industry concept" was established to develop the sports industry.

In addition, this year's "side dishes" activities are also dazzling and colorful. There are many activities and performances such as nets paradise, sports model competition, football carnival, fitness, yoga, belly dance elite competition and so on.

It is worth mentioning that the sports model competition has aroused great concern from all sides. At that time, 30 beauties will show the unique charm of sportswear in the T show.

The 2011 sports fair is not only an industry event, but also a feast for sports culture.

On May 13th -16, the Expo meets you at the new century Convention and Exhibition Center in Chengdu.