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Watch Investment High Fever Does Not Retreat &Nbsp; Patek Philippe Firmly First

2011/5/16 15:07:00 96

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Watches Invest In Patek Philippe

For those who hope to pass.

Collection

For those who invest in watches, the recent watch market may seem to be able to withstand the crisis.

No wonder the market has attracted the attention of many new market participants, including brains.

Investment

Banker.

Christie's Hongkong's "refinement"

Famous Watch

"Spring photo" will be held in Hongkong Convention and Exhibition Center in May 30th. The total number of the products is 540, and the total turnover is estimated to exceed HK $80 million.

This season's products include rare antique enamel timepieces and pocket watches, gorgeous ladies' jewellery watches, exquisite antique watches and new concept of contemporary complex mechanical watches.

From the hot market, Christie's watches last year reached $91 million, the highest ever recorded by auction houses.

In 2010, Sotheby's global sales amounted to US $40 million, almost double the total amount of US $20 million 600 thousand in the whole year.

Patek Philippe (Patek Philippe) is firmly in the first place in all competitions.

No wonder the market has attracted the attention of many new market participants, including investment minded bankers.

"We have been paying attention to this market.

Obviously, for more prestigious watches, watch prices have increased dramatically.

Miriam Mascherin, one of the founders of Elite Advisers, an investment consultancy at Luxemburg, said that since last year, she began to operate the watch investment fund.

Antique watches are crazy.

According to recent research data from Business Montres professional watch website, less than 20000 watches with collections and investment levels, the annual market operation is about $500 million.

As the number of antiques or limited edition products is small, buyers are increasing, including brands buying these watches for their own museums. Although the concerns of liquidity have eased, it may be challenging to get a watch.

Nevertheless, the watch market is at a stage of development.

Buyers from China, India, the Middle East and Russia joined the ranks of Western collectors.

Patek Philippe (Patek Philippe) is firmly in the first place in these competitions.

Last May, Christie's in Geneva sold a watch made in 1943, priced at 6 million 250 thousand Swiss francs, at about $5 million 700 thousand at the time of May.

All the watches in the company are considered to exceed the million dollar mark: a model 2499 was sold for 100 thousand dollars in 1992, sold in Christie's for 1 million 300 thousand dollars in 2008, and another 2497 in Christie's in 2008 also sold for $3 million 300 thousand.

Since 2006, Christie's has sold 18 Patek Philippe watches over 1 million dollars.

Einstein's Longines (Longines) watch was estimated to be about $35000 in 1930, and it was purchased by Antiquorum (Andy Cullen) at $596000 in 2008.

In the second year, Sancho Gandhi's Zenith (real time) pocket watch was sold with sandals, glasses and the thali dishes and bowls of the same origin. The estimated price was between $20000 and $30000, and the actual sales volume was slightly less than $2 million 100 thousand.

"More and more watches and hobby collectors are going to crazily spend their watches that they have long coveted."

Ms. Miriam Mascherin said, "this is just the beginning of the cycle of interest in watches."

Even the most enthusiastic collectors will have some economic benefits after the passion has subsided.

"We believe that as time goes on, more and more people will know that the price of watches will rise, and they will bring their watches to the market."

Invest watch fund quietly

In this world of pursuit of status and return, investment advisers have found that "special" investment products have a refreshing appeal.

"We see a sluggish market, because traditional investments include options like real estate, private equity or hedge funds, and there have been huge fluctuations since 2008."

Massimo Monti, head of Rasini & C, said (Rasini & C) is an independent consultant specializing in investment and hedge funds.

"Watches are a product of knowledgeable investors, not just wealthy investors."

He said, "therefore, it limits the potential audience, and this is a good thing."

Last month, Ms. Miriam Mascherin and her partner Michel Tamisier created Precious Time (valuable time).

Precious Time is a fund institution specializing in the collection of watches.

The two founders were previously the managers of the French Carmignac fund.

"We do not borrow and do not sell short stocks.

Our stockholders are the owners of actual inventories.

This is not a virtual investment. "

Last May, Christie's in Geneva sold a watch made in 1943, which costs about 5 million 700 thousand dollars in Patek Philippe.

As a senior investment adviser, the two established Elite Advisers (Elite consultants) in 2006. They believe that financial instruments have become more and more complex, and customers will look for tangible material investments.

In addition to existing investment products, there are also products they love.

Ms. Mascherin said: "our aim is to provide an investment proposal that can connect investors with what they love."

According to this idea, Elite Advisers first introduced a wine fund called "Noble Crus" in 2007 to invest in those wines of high quality.

According to Mascherin, since 2008, Noble Crus has achieved nearly 51.7% returns, namely, 37 million euros or 51 million 400 thousand US dollars.

Ms. Mascherin said: "we believe that watches are more suitable products than wine, and we can see that they have great potential."

The watch fund is not a new concept in itself.

Last March, Horological Asset Partners (Clocks & amp; assets partners) announced plans to raise $50 million from private and institutional investors to invest in precious watches.

In June this year, the fund launched a smaller scale than expected.

"When we were in the soft market economy, we launched this investment project through 5 private investors including ourselves," Trent Crowley, founder of Horological Asset Partners, wrote in an e-mail.

Mr. Crowley is also Astorlive's CEO.

Astorlive is an online watch auction company specializing in high-end watch sales in Memphis, Tennessee.

He did not specify the number of funds prepared for the fund.

He said: "we hope to have a year's good performance in June next year, so that we will get more substantial investment for the second round of financing."

There is no doubt that it is Precious Tim.

Or Horological Asset Partners, the main investment target is antique watches.

Signing with Patek Philipp is the best. They plan to buy not only through dealers or private collectors, but also at auctions with higher commission and higher taxes.

Specifically, the composition of the fund may be 70% antique and 30% modern watches, and may be 80% complex and 20% simple mechanical watches.

From the brand point of view, 50% of the watches brand will be Patek Philippe, and 30% will be other top brands, such as Breguet (Bao Ji), Rolex (Rolex), Audemars Piguet (Audemars Pigeut), Lange &Sohne (Lang Ge), Vacheron Constantin (Vacheron Constantin) and Cartier (Cartire).

In terms of metal materials, the fund will consist of 50% gold watches, 35% steel watches and 25% platinum watches.

"We will focus on 200 to 300 limited series of top brands, small or small batch production."

Ms. Mascherin revealed.

The fund has set up an expert group, including Alfredo Paramico, a Italy banker who runs the global market Italy operation in Banco Bilbao Vizcaya Argentaria, Bilbao.

Mr. Paramico is a watch enthusiast. He has an important collection of Patek Philippe himself.

To avoid conflict, Mr. Paramico submitted a list of his collection of works to the bank fund records in order to distinguish the watches in the fund.

At the early stage, the fund announced a strategy of "buying and holding", that is, the role played by time in the collection of clocks and watches.

"At the beginning of March, we raised 6 million euros for the first offer, and now we hope to grow to about 100 million to 250 million euros."

Ms. Mascherin added, "our goal is to generate a 15% return per year over the next few years."

Putting assets into common investment tools can increase the purchasing power of those who withdraw from the market and allow them to participate in emerging markets.

But one question is whether the watch market itself has enough depth to enable buyers to buy it because they like it, so that the seller can sell it to meet expectations.

"We estimate global watch sales, including statistics on auctions and exports from Switzerland, and the scale of the watch market is 2 billion 500 million euros per annum."

Ms. Mascherin said.

Although this figure is controversial and difficult to assess, it is still a reference for investors.