China'S Manufacturing Of Overseas Warehouses

In exporting swamps made in China, building overseas is a breakthrough.

Export is trying to make foreign trade B2C enterprises "light".

The domestic trade B2C's "enclosure" of local Jiancang is in full swing, while foreign trade B2C is doing its best.

Apart from the "grey area" of imitation cards, the price of Chinese made "made in China" is sold alone, and there is no reason why it can be high pitched.

An intuitive comparison: American buyers online ordering iPhone 4G screen film, the United States local delivery every other day, 9.95 U. S. dollars, China shipped 2-15 days to 3.39 dollars, free shipping.

Buyers' sensitivity to logistics speed is not a handsome business, even if they take more money.

Setting up a warehouse abroad seems to be a way of breaking down - under the buyer.

Foreign trade B2C seller's nerve is still sensitive, zero.

The role of export is similar to an end to end logistics integrator.

In the distribution mode, we should follow the example of Amazon outsourcing, entrust LCL, cabinets and customs declarations to freight forwarding companies. International logistics is entrusted to shipping, air pportation, overseas "last mile" door-to-door service entrusted to UPS, DHL and so on. Self built overseas storage helps sellers pre adjust storage and provide real-time tracking feedback in the distribution process, thus achieving a balance between seller's inventory cost and buyer experience.

Obviously, if the supply chain is assigned to foreign trade B2C sellers, it will be impossible for them to bear the capital chain.

Similar to Amazon's self built warehousing and logistics, it is not all appropriate for businesses.

Export is trying to make foreign trade B2C enterprises "light".

Foreign trade B2C: embarrassing ecological chain

EBay will revive in China and start from 2006 as a platform for cross-border trade.

Behind it, it is easy to export overseas warehouses and logistics for the majority of eBay Chinese sellers and independent Transnational E-commerce enterprises.

Exports are easy to start at the end of 2008, and then elected to PayPal's global logistics partners to get eBay's exclusive qualifications to recommend overseas logistics partners.

Outside the country, export is easy and thorough. It is a local company based in Guangzhou.

Predecessor is one of the big sellers of eBay multinational B2C, founded in 2005, specializing in electronic accessories and other products.

At that time, just as the domestic e-commerce business heroes emerged in large numbers, the export oriented overseas storage mode has already begun to take shape.

At that time, the main mode of logistics for cross-border e-commerce was mainly international express, and pported a large object similar to the induction cooker to overseas. The logistics cost was 2-3 times more expensive than the commodity itself. Obviously, it was a losing deal.

When most of the sellers are still relying on electronic products and accessories to win, founder Xiao Youquan has begun to send a large package of goods to his classmates who study abroad.

Similar post office treatment of letters: batch send to a city, reach the destination distribution center and then send each other, postage is much cheaper than zero.

"The price of the Hongkong post packet buys cabbage, it keeps everyone lazy, and goes all the way to small items, and forget that there is still bigger cake outside."

Xiao Youquan said.

The small room of the hotel, the classrooms of the classrooms, the Secure Self Storage, which are specially designed for the study and survival of the luggage, constitute the rudiment of the export easy overseas storage.

One is not enough, two rooms are rented, and two rooms are not enough.

By the end of 2007, nearly 4 square meters of storage space had been laid out in the 4 regions of the United States, Britain, Germany and Australia.

Compared with the standard industrial warehouse with more than 20000 square meters, it is only a fraction.

A seemingly ideal foreign trade B2C operation idea also set itself an awkward industry ceiling.

"Foreign trade B2C is involved in zero order, and has a high demand for delivery cycle, and is very familiar with the country.

The third party logistics needs perfect end-to-end seamless or one-stop service.

Generally speaking, logistics giants are involved in the market, such as UPS, FedEx, DHL and so on.

Domestic companies are not familiar with overseas markets, and lack of partners.

As Qu Pan, vice president of BiZ-WiZ and supply chain expert, said, behind the seemingly prosperous industry of foreign trade B2C, in view of the disconnection of supply chains, the undercurrents are surging.

Some so-called overseas warehousing and logistics companies are essentially "freight forwarding companies". After all, there are essential differences between self built warehouses and entrusted leasing.

In the second half of 2007, Xu Liangjie, then eBay global vice president, explored the way to break the ceiling with Xiao Youquan as an alumni of Zhongshan University.

At this very moment, eBay director of China's business visit, directly asked Shaw is willing to turn to serve, open up the overseas warehouse to other sellers.

This is exactly what Zhong Shaw had to say.

At that time, China's manufacture of imitation goods and bad service reputation had indirectly affected the business of him and his friends.

Therefore, "export Yi" was born.

Xu Liangjie became an angel investor for export.

Then, in February 2011, $4 million arrived from Kay Peng Hua Ying.

Xiao Youquan first thought very simply, did not involve a commercial framework, just hope that the seller can widen the category, ranking the front, can earn some money.

The volume of business is expanding rapidly. In early 2009, there were only 200-300 orders per day, and by the end of the year, there were more than 8000.

An unprecedented financial crisis has changed the way people buy overseas, but has increased demand for online shopping.

"Because we used to be sellers, we need to understand the needs of buyers and sellers."

Inventory management: the order of chaos

At present, the export SKU has reached 20 thousand, which belongs to more than 300 foreign trade B2C businesses.

The category is so complicated that the display of goods on shelves can be described in a "confused" manner.

The shelves are full of shelves. They are not placed in separate categories, nor are they placed in the same vendor.

In the same lattice, the faucet can be put together with the jewelry, and the wedding dress and the microwave oven can also be placed in one piece.

In simple terms, in an export easy warehouse, a product can be placed on multiple cargo locations, and a lot of goods can be put on a single cargo location.

This is the "dynamic warehouse" of exportation, and was granted the national patent in 2009.

The biggest feature is: random shelves, each product has a unique code, as long as the code and warehouse code binding on the line.

The tally clerk and the assistant are a terminal scanning gun. When you pick up the goods, you can pick up a little space. When you see which lattice has space, you put the goods in. You do not have to stick to the existing goods, do not have to consider who the seller is. When you distribute the goods, you can locate the desired items in a very short time.

A new set of foreign trade B2C that can be exported easily: the seller sells the goods, the export is easy to pick up and take out, the warehouse is pported to the domestic warehouse for centralized inventory, the documents are checked, and then pported by air or sea to abroad. After customs clearance, the goods finally arrive at the overseas warehouse.

After the inventory is finished, notify the seller to upload it.

In the whole process, the export is easy to acknowledge receipt, on the way, customs clearance, waiting for inventory and warehousing each time node feedback to the seller, so that sellers often receive the customs clearance feedback, then hang the goods online.

It is easy for exports to make quick feedback within 3 hours, attach the address label to the local express company, and complete the "last mile" handover.

In the above process, there are three expenses, China's overseas shipping charges plus overseas storage fees, processing fees plus overseas local freight rates.

According to the statistics of export easy, we need 121 yuan (3-5 days), EMS118 yuan (7-15 days), and Hongkong post packet 48 yuan (10-20 days in the off-season, 20-30 days in the peak season), and the export volume is RMB 68 yuan (2 working days abroad), according to the statistics of export easy, according to the statistics of export easy, 600g, FedEx, UPS.

In addition, the processing fee is charged as commission. After the order is generated, the amount is 3 yuan / piece, and 10 yuan per piece.

Storage charges vary according to specifications, and each piece is less than 0.05 yuan / day, and more than 0.2 yuan / day. If the order is not available, it will increase the stock cost.

The seller's concerns remain.

"After all, it is foreign trade business, and the rate between buyers and sellers is not high". As pointed out by Qu pan, the most realistic problem of export easy mode is the cost of warehousing and pressing.

Xiao Youquan's practice is predictive inventory management and inventory early warning.

How can the stock be cut down to the minimum, and at the same time, the market can be opened quickly?

Export easy way, the seller in the past 1 days, 7 days, 15 days, 30 days of outgoing records made into an intuitive histogram, combined with seasons, promotions, competitors prices and other factors to build a model.

If touches the warning line, the export will remind the seller to adjust the replenishment step.

For example, a class of products mainly take air, silicone, protective stickers, wedding dresses and so on. The best placement of inventory is the middle of the past 7 days and the past 15 days. For goods that are not very sensitive to seasons, such as faucets, if they are pported by sea for 40 days, it is recommended that the sellers send an airlift seventh days, fourteenth days, twenty-first days each week in order to open the market as soon as possible.

In this way, the whole stock will be accepted.

If it is unfortunate to exceed the stock early warning line, "the key is to attract potential buyers, such as picture promotion, price reduction promotion, if not effective, and stock sharing."

In an extreme case, a seller fails to do so. According to the rule, the stock can be pported back to the country, which is equivalent to the two freight back and forth.

The suggestion that export is easy to give is to let other sellers help him to sell. If he sells accessories, the seller who sells clothes can use these accessories to match.

"For other sellers, there is no cost plus, no purchase, no stocking, picture description, everyone is ready, just hang on their account to sell."

In the output of the swamps made in China, many people are submerged, and export is easy to take the lead in the way of overseas storage.

After all, the logistics tracking link for the electricity supplier is the traditional logistics industry's expertise. They actually have more mature experience in warehousing and logistics management, but the lack of e-commerce is not meant to be able to play the stage.

For B2C sellers and third party warehouses, goods are out of control after they leave the warehouse, and they are forcing everyone to extend to the upper and lower reaches.

"We must not compete with giants or steal customers' business.

Do you want to be a service or a brand?

Think clearly about these two points. "

Xiao Youquan said.