Hermes: A Pioneer From Fashion Harness Shops To Fashion

The poet Lan Bo wrote in his poem, "the coming days will be a century created by hands."

This poem seems to be written to Hermes.

Development history

In 1837, born in Germany and di France in France.

Hermes began to set foot in the advanced clothing industry in the early twentieth Century. Since 50s and 60s of last century, perfume, Western-style clothes, shoes ornaments, porcelain and other products have been launched, and have become the representatives of all aspects of life.

Hermes has always maintained a simple and natural style. "Pursuing true self and returning to nature" is the purpose of his design. It is the consistent aim of all products to be beautiful and impeccable.

All products of Hermes are selected with the highest quality materials. They pay attention to process decoration and detailed ingenuity, and win good reputation for their excellent quality.

After more than 170 years of vicissitudes, the Hermes family has made a name for itself through generations of joint efforts.

After 1920s, Amir, the son of Hermes, founded a store, producing and selling saddles and other items, and began to retail business.

With the emergence and development of vehicles and other means of pport, Hermes began to switch production, and applied its exquisite manufacturing technology to other products, such as wallet, travelling bag, handbag, watch band and some auxiliary equipment such as golf, polo, hunting and so on, and also designed high-grade sports clothes.

Amir, the son of Hermes, once evaluated Hermes brand: "leather products create a tradition of movement and elegance."

In the history of Hermes, another sensational news event was the zipper Golf Jacket designed for Prince Welsh in 1920, and became the first successful leather garment design in twentieth Century.

Jean Gen and Robert Dimma, the fourth generation successors of Hermes, developed new products such as perfumes and head stickers on the basis of their leather products. By the 60s of this century, the growing Hermes company had all kinds of fashion and perfume products.

In 1970, Hermes was only a pure handicraft family factory. But 15 years later, it has developed into a super multinational company which produces high quality products. Its turnover has expanded 5 times. Now, the scale of Hermes is expanding.

The turnover in 1992 amounted to 2 billion 500 million francs (about 3 billion 725 million 250 thousand yuan), and the net profit was 176 million francs.