Chinese Young Fashion Designer -- Zhao Yukai's "Two"

High order dress makes luxury for you.

When you wear the newest brand of the international top brand brand, you are swaying on the lamented and intoxicating dinner, and the expensive fabric is tamed to the skin. The SWAROVSKI crystal with a glittering corner is shining brighter. The elegance and elegance spread around you. It feels wonderful. Looking at the attractive self in the mirror, I come to you. Wait a minute! God, it's not a mirror. It's another woman who wears exactly the same dress as she does. Another unlucky bump shirt, from the sunshine Bali Island to the ice and snow Antarctic - PRADA, Armani, TIFFANY, Chanel, Dior, Gucci these big names, although expensive, but still can be bought at any time. Moreover, because you have similar living conditions with your friends around you, this probability is very high. How can we escape this terrible fate? The answer is "customized".

    Advanced ordering in China

　　
The advanced custom entry into China is only a matter of recent years. It is still in an immature state. Many designers and clothing clothing brands try to take the road of advanced customization. According to the standards mentioned above, there are few designers in China who are capable of engaging in "advanced customization". In a strict sense, many studios in the name of advanced customization may be more inclined to customize rather than advanced orders. However, these studios are most likely to be the early form of advanced ordering stores, such as coco Chanel and other international fashion masters. The advanced custom clothing shop developed by garment enterprises, like the designer brand "Bo Tao", is in the fashion art design center of Beijing and fashion house of "golden collar" under the white collar.

　　
    The potential of high-end market is unlimited.

　　
Zhao Yukai, chief designer of Jinling senior ordering company, told reporters that many business executives and celebrities are the main customers of Jinling. They mostly dress up for annual meetings, cocktail parties or parties, and become loyal customers. They will be patronized many times in a year. As social activities become part of their lives, advanced tailored clothing will become their main choice besides clothes.

　　
"Yunshan is also optimistic about the high-end clothing market," she said. "Now, many important occasions will indicate the dress code on invitation letters, indicating that people have already regarded clothing as a social etiquette."

　　
A lady who ordered clothes told reporters that apart from being fit and unique, she also valued services. The designer, the master and the craftsmen will be accompanied by the designer, the designer and the craftsmen, and the minimal requirements will be satisfied. The humanized service will make the whole customization process feel good, while the clothes purchased in the exclusive store do not have these. And the designer will tell me what kind of clothes and colors are suitable for me, which is also very helpful for me to choose clothes at ordinary times. She also said that not only is it a dress, but many of her friends will also order some suits and dresses.

　　
"Generally speaking, foreign advanced orders are around 100 thousand yuan," says Yun Yunshan. "Because of the different fabrics, crafts and production personnel, the price of the domestic advanced clothing is about 7000 yuan, and the dress is around 10 thousand yuan. The price will vary with the technology and fabric."

Luxury customization

　　
The essence of high order clothing comes from its unique design, precise stereoscopic cutting and fine craftsmanship. Unlike garments, it is the combination of high fashion and no machine assembly line. All crafts come from handwork, plus hot drilling, pleating and peg. The value of high fashion comes from here too. Zhao Yukai said, "every high fashion is a work, and each high order garment has only one owner, and its uniqueness is also one of the values."

　　
"Fabric is also a part of high quality", and Yunshan mountain has to collect fabrics from time to time. "Advanced uniforms are mainly from abroad, and natural fabrics like silk, satin and special fabrics are used."

　　
     French fashion advanced order

　　
The advanced order must satisfy four conditions at the same time: first, there are workshops in Paris, which can participate in the 2 women's clothing exhibitions held in January and July each year by the senior women's wear Association; second, at least 75 or more designs are performed by the chief designer; third, the full-time models employ more than 3 full-time; fourth, the number of clothes in each style is very few and basically finished by hand. After the above conditions are met, the French Ministry of industry will be approved and approved by the French Ministry of industry, in order to be named "haute Coutur" (high fashion).