Brand XTEP's Double-Digit Growth In Orders In The Fourth Quarter

May 19th hearing XTEP Recently announced the fourth quarter of this year Order-placing meeting As a result, orders increased by 24% year-on-year, and double-digit increases in orders for footwear and apparel products were recorded. The average selling price of footwear products increased by a high digits, while the average price of clothing products showed double-digit growth. The growth rate of orders in the fourth quarter has not slowed down compared with the order growth rate in the first to the third quarter.

Brand sales increased by 23% annually

XTEP's order execution capability is good, and its revenue growth has been locked in 2011, believing XTEP. brand Sales can increase by 23% annually. In the face of the sharp rise in raw material and labor costs, XTEP's gross margin remained steady upward. In addition to increasing the price, it also depends on having the ability to produce itself, purchasing raw materials ahead of time and maintaining good relations with the upstream suppliers. I believe that the gross margin performance will remain stable in the future. Management is also optimistic about the sporting goods industry's outlook and will maintain about 15% annual sales growth in the future. XTEP's current valuation is still very low, only about 12 times, investors can buy in the vicinity of 5.5 yuan, 6.5 yuan, or 5.2 yuan.