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Levi

2011/5/21 11:49:00 111

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Levi International Brand Oguma Special Designer Fashion Designer

Levi's (Levi's) is one of the most famous names in the western United States. In 1853, Jewish youth businessman Levi Strauss (Levy Strauss) tried to build a pair of trousers with low waist, straight tube and tight buttocks to sell gold canvas in San Francisco. These trousers are much more popular than cotton pants. So, Li Wei Su opened a company specializing in the production of canvas overalls, and used his name "Levi's" as a brand. The myth of Levi's (Levi's) also started.

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For many people, Levi's is the source of all cowboys. The important design elements of jeans, which are indigo jeans denim, the back side of the waist, the curved line on the back of the trousers, the rivets and the unique red flag, all originate from the creation of Levi's (Levi\'s) jeans.

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In 1855, Livy used the blue denim cotton imported from France to replace the original canvas and laid the basic tone of modern jeans. In 1873, in order to allow gold workers to hold gold bullion, especially in the back pockets of Levi\'s jeans, rivets were added to enhance durability. In the same year, Levi\'s jeans' back bags were stitched with double row arc stitches called Arcuate Design.

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In 1886, Levi\'s jeans combined with a pair of horse skin patterns after trousers became a symbol of durable wear for Levi\'s jeans. In 1890, Levis Strauss first coded jeans. The world famous 501 is Levi\'s's first pair of jeans. In 1936, in order to distinguish the imitation of other companies, Levi\'s put the red flag flag on the back of the jeans as the authentic Levi\'s logo.

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Levi's, as the leading brand of fashion and jeans, has been pursuing innovation for hundreds of years. In 1960, Levi's launched its series of washed jeans. In 1967, there was a bell shaped trousers, a pair of tattered jeans that had been produced in 1986, a pair of flip flanges that turned over the trouser legs of trousers, and a new TYPE1 TM series with unique fashion and cool style in 2003.