ZUCCA 2011 Spring And Summer Releases

The Japanese designer's clothing is mostly unrelated to the word "weird", and it is also far away from the average consumer. And the "ZUCCA" clothing is one of the most popular designers in Japan. But also because of a long stay in France, but also the most far away from the media, a low-key fashion creator, even so, still has many fashion customers to vigorously support, Hongkong and television circles, such as Miriam Yeung, Sammi Cheng, Kelly Chan, Xu Ruyun and so on are all members of the FANS.

Onotsuka Akira, Akira Onozuka, ZUCCA brand creator and designer, was born in Niigata Prefecture in Japan in 1950. He graduated from Japan's field design school in 1973. He joined the design team of Japanese heavyweight costume master Issey Miyake in the following year. He accumulated and studied after ten years of experience accumulation. In 1986, he first published men's clothing series. In three years later (1989), she released the personal women's wear brand ZUCCA Series in Paris. It was indeed popular and showed her head. In the same year, she was invited to the Japanese Fuji bank and the two large business group of the West Wu department store to design uniform for her, and she also won many awards over the years, such as 8th Mainchi Fashion Grand and 90 year Japanese FEC award.

Even in the long run of Miyake style, Onotsuka Akira's interpretation of fashion is no different from that of a fashion. But in a landscape painting of a farmer's farmland, the spirit of the ZUCCA brand is inspired. Onokazu thinks that clothes should be very close to daily life, and can be easily worn to the streets, shopping and parties. Instead of being exposed to a dinner party, they have to go to the cold palace and never see the sun in the wardrobe.

Therefore, he is fond of the daily wear of the new form of Paris. The style of design is simple and easy to match, but although it is a daily dress, it must give consideration to freshness and convey healthy vigor, so there is no complicated line structure. Onokazu is simple. style It's a combination of fine detail design and bright colors, so that clothes can be a part of a good life and never weary of it.

Other Japanese designers mostly use their solemn calm colors and deconstruction curves to highlight their personal views. Onokazu's tomb, Qiu Liang, uses bold and lively colors and diversified materials to show his avant-garde nature, such as fluorescent cloth and lattice cloth. It is one of his most important creative materials. The maiden dresses and knee skirts are all the single products of Onokazu. They are elegant and elegant but they never lose their youthful qualities. In the near future, they will turn to the artistic conception of Chinese characters, such as "the Peach Garden" and "good morning," and so on. Different from
 

2011 spring and Summer Conference

Brand identification

1. lowercase Zucca: This is a consistent brand logo on the ZUCCA clothing label.

2. Watch: like the colored string watch tied to the wrist, it is the most popular watch for ZUCCa. style The lightweight plastic material is good and well matched.
3. accessories: ZUCCA accessories and clothing are very practical, but they will not be out of fashion, such as shoes, belts, handbags, scarves, glasses and hats. Especially noteworthy is that now popular popular flat top shoes, ZUCCA is the first to launch the brand, launched earlier than Yohji Yamamoto, showing no inferior to fashion category.