Jeans Market Shuffle &Nbsp; Agent Local Business Attack

levi's

The Taiwan jeans market, which has a market scale of 5 billion yuan a year, is being completely reshuffled. The famous LEE jeans are pferred to DSB's agent who owns the Guangzhou Dachang, and the first flagship store is opened. The new agent Lee Cooper of the original agent, Gao Sha's agent LEE and LAN Ge, is expected to be launched in August.

Industry analysis, the current jeans Market in addition to Levi 's and Blueway still ranked the top two, third will reshuffle, high sand own brand IBS ready to take advantage of attack to grab third.

The market value of Taiwan jeans is 5 billion yuan, which has been affected by the financial tsunami since last year.

In addition to market restructuring, the marketing strategies of various brands are also changing, including Levi 's jeans. Since last year, Taiwan no longer played the role of spokesperson, returned to the original point, emphasized technology and technology, plus cotton prices all the way up, and the industry was miserable. Levi' s was based on gross margin and returned to commodity marketing.

Japan Blueway is ready to cooperate with Taiwan agent Pu Wei Industrial Cooperation to enter the Chinese market to set up factories for manufacturing and sales. Currently, it expects to invest 1 billion yuan to set up factories in Guangzhou and Shanghai. The sales of Blueway jeans in Taiwan still rank second in the market. The BIG JOHN ranked third in the previous year because of the bankruptcy of another Japanese brand Brappers.

Edn, Japan, has taken the opportunity to attack Taiwan market vigorously since last year. Edn, a distributor agency in Taiwan, has CK Jeans, GUESS and so on. There are also authorized brands LEE, and cross strait sales will be launched simultaneously, ready to attack the top three markets.

At the same time, Gao Sha textile, the parent group of the golden stone bookstore, ended its 20 year cooperative relationship with LEE last year, organized a high spin and reorganized it, and ended up with the blue brother agent to switch to the British jeans brand Lee Copper. Gao Sha stressed that at present, its jeans brand has been stationed in the design and personalized brand jeans since 4 years ago, including its own brand IBS, including 4 brands, which are being branded, and will introduce a non Cowboy brand in the year to enrich the overall revenue of the garment retail system, and expect to reach the peak in 5 years.