China'S Centennial Brand And Global Trend: AOKANG Shoe Industry Eight

AOKANG shoes boost with efficient customs clearance

Export has a special "big housekeeper".

In 2008, the Wenzhou customs under the Hangzhou customs office launched the "big customer liaison system" for the leading enterprises in Wenzhou, designated Customs officers who are proficient in business as the special liaison officers in various industries, focusing on leading enterprises in various industries, providing targeted, close and follow-up policy services and business guidance, and establishing a communication mechanism centered on "liaison officers", which is "information interchange, interaction and joint improvement".

As one of the largest private shoe making enterprises in China, AOKANG shoes is enjoying the first batch of services.

In view of the reality of "AOKANG", the Wenzhou customs has designed a personalized service plan: excellent handling of processing trade and other customs clearance procedures, adopting the trust management mode to create a relaxed law enforcement environment for enterprises, exchanging information on goods and markets with enterprises, providing footwear export statistical information and related analysis, assisting enterprises to carry out market analysis, doing well in policy services, and assisting enterprises in carrying out anti-dumping complaints and investigations.

The use of processing trade to promote pformation and upgrading of enterprises, encourage enterprises to import high-grade leather materials and develop export markets has always been the focus of Wenzhou customs's promotion of processing trade preferential policy service enterprises, which coincides with the idea of AOKANG's international footwear giant GEOX company's entry into the international high-end market.

The bonded policy has reduced the tax burden of enterprises, and the processing trade has improved the product barrier times and opened up a wider international market.

It is with the guidance of Wenzhou customs hands-on, "AOKANG" to fight the international high-end market, the pace is getting bigger and bigger.

AOKANG started to take off from the export of processing trade in 2004 to US $44 million 580 thousand in 2008 and US $44 million 580 thousand in 2008.

In the 1 quarter of 2009, the export of AOKANG shoes processing trade reached US $10 million 280 thousand, a new high.

Zero inventory production under efficient customs clearance

The introduction of advanced production management through processing trade is effective.

After the GEOX plant executives helped AOKANG's pformation, the production capacity of a daily production of more than 600 pairs of shoes doubled more than 1400 times.

The improvement of efficiency has made AOKANG President Wang Zhentao happy and worried.

The good news is that it is equivalent to building a new factory without spending a penny. The worry is that whether the logistics can meet the needs of the production line is critical because of the supply of raw materials abroad.

If the imported raw materials are not in place, the production line will be shut down. Once the order production is delayed, the reputation and compensation of the enterprise will be affected.

Having learned about Wang's worries, Wenzhou customs has low logistics efficiency and high cost for air freight forwarding, and the bonded warehouse goods need to be customized in the customs declaration at the competent place. A set of customs clearance procedures for the "AOKANG" has been tailored to the Customs: the maritime cargo application area clearance mode, through the "territorial declaration, port inspection and release", which facilitates the declaration of enterprises and the improvement of logistics efficiency. The air cargo uses the "port and port linkage" mode. Once the raw materials of AOKANG import arrive at Shanghai airport, the goods will be pferred to Wenzhou airport by the "truck flight" immediately, so as to achieve the "single to the bottom" logistics and pportation pattern of the goods.

After using this set of customs clearance procedures, the "AOKANG" annual import of 800 tons of air cargo basically realized the Declaration on that day, the day concluded and released on the same day. "The speed of customs clearance at Wenzhou port is just like flying."

AOKANG shoe industry logistics personnel said, "with our existing production process logistics needs just in time, no longer worry about the production line" not enough to eat. "

Shoe companies AOKANG welcome 7 Asian reporters

"I ask Zhou director a question: I feel that the speed of the development of AOKANG is very fast, in just a few years has made such a great achievement, can you say the secret of AOKANG's success?"

"My question is: I heard that AOKANG opened its first shoe store in India. Is there any plan to expand our market in Malaysia?"

In May 24th, 10 journalists from 7 Asian countries who participated in the "interconnected Zhejiang Asian media reporter interview" were interviewed by AOKANG group headquarters. When they first met the director of the group administration and spokesman Zhou Wei, the reporters couldn't wait to discuss with Zhou Wei about the topics they were concerned about.

"This year is the Olympic year of China, the 30 year of reform and opening up, and the 20th anniversary of AOKANG.

From a family workshop with only a few people, AOKANG has developed through leaps and bounds to become the largest private shoe manufacturer in China with twenty million pairs of leather shoes and twenty thousand employees in four major industries. "

In the exhibition hall of enterprise culture, Zhou Wei began to explain the development course of AOKANG in detail from the beginning of AOKANG's pioneering work, and presented a historical picture of the development of private enterprises to Asian journalists.

In this condensed history, reporters were attracted by vivid stories, and kept notes while listening.

After that, Zhou Wei answered the questions raised by reporters about enterprises to explore the international market, control production costs, conduct product research and development, and market layout.

"OH, drift...

Bright... "

In the AOKANG space, Vilay Vanh, a female journalist from Laos famous media, sees her beautiful woman's shoes and expresses her feelings in fluent Chinese.

When she heard that this was the brand that Miss World wore, Vilay Vanh carefully selected several pairs to bring back to her friends.

Reporters also visited the AOKANG production workshop, and talked with the workshop staff to understand the shoemaking process.

"The culture of Chinese private enterprises is unique and dynamic.

It showed wisdom and courage in dealing with EU anti-dumping.

The interview is coming to an end. Wang Wenmeng, a reporter from Vietnam's people's daily, said that in recent years, Vietnam's footwear industry has developed rapidly, and has also been under the pressure of anti-dumping from the European Union. After returning to China, it will display the unique charm of Chinese enterprises to Vietnam's shoe making enterprises through its own reports.

It is understood that the series of thematic activities jointly organized by the Information Department of the Ministry of foreign affairs of China, the Information Office of the Zhejiang provincial government and the Foreign Affairs Office of the Zhejiang Provincial People's government have been held for nine consecutive years. The organizing committee has invited overseas journalists, photographers, writers, and Chinese experts to study and interview in Zhejiang with the name of "focusing on Zhejiang" and "connecting Zhejiang". Through their personal experience and experience, they have reported the Zhejiang from a unique angle, reporting the excellent private enterprises in Zhejiang.

In May 25th last year, AOKANG hosted 17 journalists from 14 countries from Africa.

The Asian journalists' group is going to visit and investigate the two companies of Taihe and AOKANG.