He Lets Hetian Jade Go Into The Fashion Circle - Chen Hanyi, The Chairman Of The Mei Yi Brand Jewellery

After more than two years of preparation, the cultural jewelry brand - Mei Yi launched the Hetian jade with Chinese characteristics in the second half of 2010.

Chen Hanyi, chairman of Beijing Hui Ren Da Jewelry Co., Ltd.

Refuse mediocrity -- "farmers pferring business"

Chen Hanyi, who graduated from the Academy of Agricultural Sciences, was not willing to live in mediocrity.

At that time, he already had a stable and decent job. He resigned resolutely and decided to go to sea to do business.

But the initial enthusiasm did not stop the cruelty of reality. Chen Hanyi's first commercial trial was not successful.

After that, he turned to an advertising agency and became a planner.

In the meantime, an American jeweler commissioned the advertising company to operate its plan to enter the Chinese market, and it was Chen Hanyi who was responsible for the plan.

Through this planning case, the American jeweler valued Chen Hanyi's ability, and soon hired him to be the executive vice president of the company.

The work is becoming more and more handy, and Chen Hanyi's idea of starting a business is beginning to stir.

Finally, in 2000, Chen Hanyi started his own jewelry journey.

"Be Chinese jewelry."

This is his belief and goal.

Chen Hanyi knew little about jewelry at that time, but he knew that Chinese people like jade and jade.

So he started from jadeite and developed many products with Chinese characteristics.

However, jadeite did not make him earn money, which made him very depressed.

You know, a private enterprise that can't earn money will not last long.

Chen Hanyi hesitated. "Give up or stick to it?" this is a problem.

After deliberation and falsely, he decided to grind his teeth and stick to it.

Having previous experience in jadeite jade, he also had the conditions needed to start his business. He decided to gamble again.

This time, Chen Han Yi chose agate.

By developing agate products, he succeeded.

As soon as its products are listed, its unique product design is loved by consumers.

Chen Hanyi admits: "at that time, the survival space of domestic brands in the market was very small.

Shopping malls are very fond of those "foreign brands". We are striving for survival in crevice, but opportunities and challenges are born under such conditions.

Aiming at Hetian jade -- small circle changing circle.

Chen Hanyi, who savors the taste of success, gradually gained confidence.

Agate, a medium and low-end product, can no longer satisfy his business ambitions. His eyes are on high-end products and Tian Yu products.

After more than two years of preparation, the products of the United States and Iran brand went on sale in 2010.

Its products, with its distinctive "Chinese style" brand personality, Chinese and Western combination of design concepts and exquisite workmanship, become the unique fashion and Tianyu jewelry brand of China's jewelry industry.

Chen Hanyi said: "fashion product design, distinctive Chinese characteristics, and brand core competitiveness are the fundamental reasons for the survival of the US."

Talking about Hetian jade products, Chen Hanyi spoke with great interest.

He said that after nearly 3 years of R & D design, the United States and Iran have fundamentally changed the consumption attributes of Hetian jade products, so that Hetian jade has entered a large circle of fashion consumption from the small circle of collection and consumption.

In the second half of 2010, the US and Iran were quickly accepted by consumers.

In Beijing, the monthly sales of vegetable 100, one meter meter counters are over 170 thousand yuan, and the monthly sales volume is more than 300 thousand yuan in Inner Mongolia.

Chen Hanyi said: "the success of Hetian jade project has directly promoted the rapid growth of the stores in the United States and Iraq.

The monthly sales of single store hit record highs, which also led to a new round of cooperation between the US and Iran brands.

It is understood that the United States and Iraq in the "Hetian jade fashion jewelry" product design, strive to perfect the combination of tradition and fashion.

The beautiful round jade, elegant lines and wonderful auspicious cultural elements make up the unique style of their products, leading the perfect match and integration with Tian Yu and modern fashion.

The products of the United States and Iran are made of natural jade such as gold and silver inlay and Tian Yu and agate. Every product insists on original design, and every idea comes from the classic allegory of Chinese auspicious culture.

It can be said that the product line of "Hetian jade fashion jewelry" made a breakthrough in 2010, triggering the new trend of jade jewelry design in jewelry industry, and achieving an innovation in China's Hetian jade industry.

Chen Hanyi said that through the deep innovation and development of gold and silver jade technology, they made the best use of jade materials, not only greatly increased the added value of products, but also created a strong selling point of jade, gold and silver, auspicious culture, three in one.

Now, the United States and Iran have realized the scale and standardized production of jade products, and have formed 60 thousand annual production and processing capacity of 500 thousand pieces of silver and agate products.

With the guarantee of production capacity, it is possible to set up chain store in the national fashion department store.

Behind the achievements -- accumulate thick and thin

Turning from a student of an agricultural academy to a jade fashion pioneer, what made Chen Hanyi change this way?

In the interview, he pointed to the "thick and thin" banner written by a calligrapher hanging on the wall of the office. "This is not only my way of doing things, but also my motto.

Accumulate more, do less and do more.

Chen Hanyi said: "whoever owns jade material will have the right to speak in the market."

It is understood that before launching 18K gold and jade products, the United States and Iran spent only two years preparing for their work.

The United States and Iran have cooperated with mining enterprises. The two sides have gradually reached a consensus on the market prospects of fashion and Tian Yu products.

This new project of maximizing the development and utilization of the increasingly scarce Hetian jade raw materials will become the future trend of Hetian jade market development.

The two sides immediately established a strategic cooperative relationship, so the US and Iraq received a sustained, long-term and stable supply of jade.

Chen Hanyi said that this ensures adequate supply of raw materials for the smooth and sustainable development of the products.

He said that the development of the jewelry industry is based on the personality charisma of the company, and the company's development is now entirely supported by suppliers.

The success of a brand is the result of a person's intelligence and diligence, but he needs the unity of the whole team.