T-Shirt, War Within Three Kingdoms Fight, Fight Against The Tide, Lose Money In Marketing, Make Money.

Chengdu

This summer has been particularly rapid, and the temperature has soared to more than 30 degrees in the spring.

In the eyes of clothing enterprises,

It is a sharp weapon in the market, and is the hope to enhance the existing brand of the enterprise. It can also be the newest representative of the trend culture.

As temperatures rise this summer

The war has started, and the Internet fast fashion brand has a very influential influence among the young people. This year, once again, VCG launches 1500 "VT". The famous clothing brand Metersbonwe continued its "MT" last year and launched the concept of "new domestic product" to blend the nostalgia and the trend. The Japanese leisure brand UNIQLO steadily promoted the Japanese culture style "UT".

The price of VT29 yuan will kill all competitors.

One piece

What is the cost in the end?

According to the insiders, since last year,

Prices have risen significantly. Even for mass production, the cost of a pure cotton T-shirt is 20-25 yuan.

And fans also confirmed that "production costs will not be less than 20 yuan, if coupled with logistics, customer service, these 29 yuan is definitely not making money."

Why can customers make the price so low?

As a "

"Without the advantage of online stores, it will help everyone win the opportunity of pricing.

And fans related sources said, "do not see that online advertising is everywhere, but in fact many advertising agreements were signed before the financial tsunami, the price is not high, and most of the purchase is to be paid."

The head of every customer asked the team: "can the price continue downward?"

The answer from Xu Xiaohui, assistant president, is that the price of 29 yuan is already no longer low.

Chen thought that if it could be set at 19 yuan, it would be more lethal.

According to the data released at the beginning of last month, all the VT designs were less than 500 kinds, roughly equal to UNIQLO, with 3 million breakthroughs in sales, and this year, all 120 designers jointly launched 1500 designs, and planned to achieve sales of three times by three times design, three times of creativity and unchanged 29 yuan price.

Almost all targeted consumer groups are targeting young people.

How does the three hands extend into the same pocket and get the recognition of the younger group?

Tide, that is necessary!

In March 31st, it has always been generous in marketing.

A grand MTEE second season conference was held in Shanghai, and the concept of "I am a new national product" was introduced in a high-profile way.

According to Metersbonwe chairman Zhou Chengjian's own interpretation, "new domestic products" means that the US state expects to create a Chinese creation outside China, "it is an upgrade, a change".

"On the one hand, how to turn the international into ethnic groups, such as the cooperation between Metersbonwe and DreamWorks, and on the other hand, how to make the nation more internationalized, such as our cooperation with the film studio."

In addition to the cartoon characters from DreamWorks, Saint fighters, Transformers, helokitty, and tuskei have also become part of the concept of "new domestic products".

It is worth mentioning that, following the "havoc of heaven", "Na Zha's making sea" and "black cat sergeant," this year, we can also see the "proud general", "mindless and unhappy", "shuck and Berta" and so on in the Metersbonwe store MTEE this year.

And the 1500 VT of this year has almost all the styles.

It includes 13 major themes: city series, film series, gangster series, and 13 trends, including Chinese wind, Japanese and hand-painted.

UNIQLO in Japan has a significant difference in style.

UNIQLO consciously introduced many unique cultural symbols, especially Japanese anime and other popular culture elements into the design of "UT".

It includes one of the hottest teen comics in the world - Naruto series T-shirt.

In addition, the classic Japanese anime of "new century evangelical warrior", "Gundam" and "dragon pearl Z" have been integrated into the UT design of this year by UNIQLO.

There is a saying that

It originated from short sleeved garments worn by docks in Maryland, USA in seventeenth Century.

Nowadays, this year's labor uniform has been given the fashion significance, and has also become a sharp weapon for enterprise competition.

As a matter of fact, companies such as customers, United States and UNIQLO did not take profits as the primary purpose of this year's T-shirt war.

It is clear that fans want to further accumulate popularity; and "new domestic products" is more of a carrier of the United States to avoid competition with YISHION, Semir and other enterprises homogenization and enhance brand value; for UNIQLO, UT is also an attempt to break through the traditional basic impression.

The battle for the T-shirt war is more than just "War Within Three Kingdoms". Semir has launched the "TEE" theme T-shirt on a small scale. The international fast fashion brands such as ZARA, H&M and C&A are almost unbreakable for the high-end consumers.

Van customer service has significantly accelerated the pace of regional market development in the near future, and will store warehouses in 28 regions throughout the country in the coming year.

By the end of this year, there will be nearly 30 warehouses in the whole country, with a total area of 500 thousand square meters.

Recently, warehousing centers such as Chengdu and other cities have been concentrated in operation.