New Direction Of China'S Sports Industry Market: Extension Of Industrial Chain

"The average annual growth rate is 15% to"

According to the analysis of relevant experts, if China's per capita sports consumption can reach half of the per capita sports consumption in Europe and the United States, China will form a huge market of RMB 2 trillion yuan per year.

Such a huge one.

270 huge market space for Anta

During the "11th Five-Year" period, China's sports industry was developing rapidly. In 2008, the number of employees in the sports industry reached 3 million 170 thousand, and the added value was 155 billion 500 million yuan, which accounted for 0.52% of the GDP in that year. From 2006 to now, the sports industry has increased by more than 16% per year.

But compared with developed countries, there is still a big gap.

Data show that the contribution of the US sports industry to the US economy accounts for 11%, while the contribution of China's sports industry is only 0.7%.

However, analysts pointed out that this also means that China's sports industry development space is huge.

According to the plan, by the end of 12th Five-Year, the added value of sports industry exceeded 400 billion yuan, which means at least double the current output value.

According to the analysis of relevant experts, the average annual sports consumption in Europe and the United States is between 300 and 500 dollars, while China's per capita annual sports consumption is less than 100 yuan. If the per capita sports consumption reaches half of Europe and the United States, it will form a huge market of 2 trillion yuan per year.

Anta sports last year sales of 7 billion 400 million yuan, the market space is equivalent to the annual sales of 270 Anta.

The good of leading enterprises

In May 19th, Ding Shizhong, chairman of Anta sports board of directors, sent out such a message on micro-blog: the outline of the twelfth five year plan, which was adopted soon, clearly put forward that we should vigorously develop fitness and leisure sports, develop sports competitions and performance markets, develop sports services, physical education intermediaries and venues operation services, and promote the coordinated development of sports and sports industry.

The micro-blog was forwarded by nearly two people in just a few days, and hundreds of people gave their comments.

It is worth mentioning that among the people who forwarded the micro-blog, there are many sporting goods practitioners including Shu Hua, President of China (limited), Zhang Weijian.

To be sure, Jinjiang's leading enterprises are concerned about the first five year plan for the sports industry.

For these leading enterprises, the "planning" did give clear opinions: to cultivate a number of backbone enterprises in various sectors of the sports industry, to enhance the overall strength and international competitiveness of our sports industry; to adhere to government guidance, market operation, scientific planning and rational layout, to select a group of sports enterprises or enterprise groups with strong growth and competitiveness, to increase policy support, to promote cross regional and cross industry joint or reorganization, to expand the scale of enterprises as soon as possible, to raise the level of intensive management, to promote resource integration and structural adjustment in sports fields, to encourage and guide qualified sports enterprises to enter capital market financing, to cultivate a group of strategic investors in sports field, and to provide financial support for further strengthening and strengthening various sports enterprises.

In fact, in Fujian province's implementation opinions on speeding up the development of sports industry in April this year, it also proposed to encourage leading enterprises to set up sports industry groups, take Quanzhou as the center of sporting goods manufacturing industry belt, and Jinjiang and Shishi are the backbone force to promote industrial belt development.