Introduction Of International Brand Kenzo

KENZO (KENZO) brand introduction:

KENZO (KENZO, also plated as "Kai Zhu") is the first asian designer to break through Paris. The more critical Parisians are known as "Renault" in the fashion world, becoming the mainstream luxury brand in Paris, which is a model of Asian designers.

The optimism and Oriental poetic beauty of KENZO (KENZO) have been extended in its fashion design.

The master of KENZO (KENZO), like a "sponge of art", draws various cultural materials from different cultures, and then fully integrates his genius Lenovo with modern fashion, and turns out the colorful works of KENZO (KENZO) full of fun and spring.

KENZO (KENZO) boldly absorbs the characteristics of the ethnic costumes, breaks the traditional dry balance design, and makes full use of the combination of the horizontal composition of the Oriental costume and the straight line cutting to form a relaxed and free dressing style. At the same time, the selection of high purity color fabrics and the multi color and free group dress method are also unique features of KENZO.

KENZO (KENZO) was born in February 27, 1939 at Himeji (Japan), Japan.

KENZO (KENZO) started its love for fashion through watching her sister's magazine. When KENZO (KENZO of) dropped out of school after being studied for a short time at Kobe University (University of Kobe), although the family objected, KENZO (KENZO) chose to pursue its inner call. In 1958, KENZO entered Japan's Tokyo culture and clothing University (Bunka Fashion College). Shortly after graduation, 1964, the 25 year old KENZO (bravely) went bravely to Paris, the fashion center, and became the first asian designer to dare to challenge China.

The initial design style of KENZO (KENZO) was actually due to the economic difficulties at that time, so he had to use the fabric from flea market. Because of this, the design of KENZO (KENZO) was bold. He dared to apply all kinds of cloth with different colors to the same dress, thus creating a romantic design style belonging exclusively to KENZO KENZO.

In Japan, many years of practice and accumulation, the design of KENZO (KENZO) brings the peculiar effect of East West integration. In 70s, KENZO (KENZO) became famous in Paris, and KENZO (KENZO) began to do international work without borders.

The most famous feature of KENZO (KENZO) is the 1978 show. KENZO (KENZO) disguised his show as a circus. He made the female rider wear a pparent horse riding costume while he himself was riding an elephant.

The humorous and humorous artist with a bright smile and thick doll hair has gone through a gloomy and difficult life on his way to Paris. However, his work has never had the slightest sadness. Renoir, like Renior, has only happy colors and romantic imagination. Therefore, KENZO (KENZO) is known as "Renoir in the fashion world".

Today, the brand of KENZO (KENZO) covers a wide range. It is not only a senior women's wear, but also famous in the field of cosmetics and perfume.

The fashion of KENZO (KENZO) is not that new and unconventional. It has a little tradition, a lot of warm colors, vivid patterns, and a bit wild.

Almost every KENZO (KENZO) fashion can find the actual situation, and its attraction makes you never get tired of it.

The first men's wear series of KENZO (KENZO) was launched in 1983.

In 1988, KENZO (KENZO) ladies perfume was launched. The first time the perfume name was "Kenzo de Kenzo".

KENZO (KENZO) men's perfume was listed in 1991, while KENZO (KENZO), the most famous perfume, "Flower by Kenzo" (Kai Fu pure love fashion perfume) was first introduced in 2000 and has become the classic representative of KENZO (KENZO) perfume.

In 2001, KENZO (KENZO) brand launched the skin care series "KenzoKI".

KENZO (KENZO) brand was bought and sold by LVMH group in 1993.

KENZO (KENZO) retired in 1999, with the assistant of the master as the brand new leader.

In 2005, KENZO (KENZO) appeared again as a designer, but in its brand new home brand "Gokan Kobo", which means "five senses studio", which includes tableware, furniture and home accessories.

The historical significance of KENZO (KENZO) brand:

Paris, the world's most fashionable stage, has long been dominated by white Europeans and Europeans.

KENZO (KENZO), the designer from the Oriental island country, has a little mystery, a little uncertainty, and a shock to the center of the stage.

Taking KENZO (KENZO) as the representative, the success of the first and most outstanding designers who were born in Japan and became famous in Paris, such as Yamamoto Teruji and Wakubo Rei, has not only created a fresh and long Oriental trend for the European and American standard culture, but also encouraged the fashion industry colleagues who fought in the East. With the great encouragement and confidence, KENZO (KENZO) has opened a way from the east to the "fashion boom".

KENZO (KENZO) brand files:

Chinese Name: Kai Chao, also plated as "KENZO" and "KENZO".

English Name: KENZO

Country: France

Age of creation:

Founder: KENZO (Kenzo Takada)

Current Designer: Antonio Marras

Group: LVMH group (acquired by LVMH group in 1993)

Product range: Women's wear, men's wear, women's perfume, men's perfume, skin care, home