Chinese Sports Shoes Manufacturers Focus On Top NBA Players
China's rapidly developing economy has allowed its sporting goods manufacturers to enter American professional sports.
market
In the US professional basketball league (NBA), which has many Chinese sports fans, it has gradually gained a foothold.
In April 16th, NBA entered the playoffs.
The champion of the championship -- the Celtics of Boston.
Star
Kevin Garnett's boots are from Anta, China's sporting goods manufacturer.
And Sark O'neal wears shoes from another Chinese sporting goods manufacturer, Lining.
After the expiry of the contract with Western sporting goods manufacturers, the contract between the two players and Chinese companies caused a sensation.
Chinese enterprises, which have grown into top sporting goods manufacturers in China, are now planning to get a slice of the lucrative American market.
Over the past few years, Chinese companies have signed contracts.
NBA players
To enhance brand awareness and expand sales channels.
Although Chinese sporting goods companies only have 30 endorsements with 440 NBA players, their contracts with top athletes are very conspicuous.
Last spring, when Lining set up a retail store in Oregon, he became the first Chinese sporting goods manufacturer to open a retail store in the United States.
In February of this year, PEAK announced its sales strategy in the US.
The company was founded 22 years ago and has branches in Italy and Philippines. It has always been their dream to enter the US market.
It is estimated that the value of contracts between players and Chinese companies ranges from several million to tens of millions of Renminbi.
In addition, Chinese manufacturers also attract players by customizing and selling sneakers.
The players will share part of the sales, and the huge Chinese market will bring them steady additional revenue.
It is said that 300 million people play basketball in China, which is almost equal to the total population of the United States.
Whitehead, a senior manager of a sports market research firm in the US, predicts that Chinese sports shoe makers have the resources to pay for contracts that American companies are unwilling or unable to provide because of marketing and advertising budget cuts.
As a result, many potential players are willing to sign contracts with Chinese companies.
Once their shoes have celebrity endorsements, the brand strength and credibility of Chinese companies can be strengthened, resulting in both domestic opportunities and international business opportunities.
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