He Completed $40 Million In Financing.

Recently, the famous underwear brand

In 2008, with the launch of LAN's website and Beijing Jun Tai Department store, Beijing Chaoyang Joy City and Qingdao Hisense Plaza store, the brand sales business in China was officially opened. The main products include women's underwear, jackets, household clothes, stockings, swimsuits and so on.

With the leading product design, considerate service and combination marketing mode, she provides quality products and shopping experience for Chinese young women.

After more than 3 years of entry into China, she has had millions of members and won many female consumers' love with her sweet style.

The industry boils down to the four revolutions that led him to China: first, the revolution of pnational fashion and fashion; the second is the revolution of the Japanese fashion in Tokyo; secondly, the revolution of the functional and fashionable combination of underwear; the third is the revolution of the channel; the consumer of the product is directly supplied to the terminal consumers, and the profit margins and rents of the dealers at all levels of the traditional underwear brands are omitted; finally, the service revolution, 365 days a week, 7 days a week, and 24 hours a day, all day business, so that consumers can experience fashion at home. The reason for its success is

"A new round of capital injection reflects the recognition and trust of investors from many investors, including A companies with repeated capital injection and new members who continue to focus on development.

This round of financing will help further improve and improve the products and services, so that the quality of the underwear will be further developed, and the function and design will be further developed.

We will increase the proportion of clothing, accessories and other product lines, launch the sub brand, and enter the high-end shopping malls in the first tier cities. "

Dong Luru said.

This round of investor DCM entered China in 1999. He participated in investment projects including Renren, Dangdang, Mai Bao Bao, tuniu.com and 99 fast money.

Miki Tani, founder of Japan's Lotte market, added investment in the current round.

San Mu Valley is very optimistic about the development prospect of e-commerce in China, and is confident that she will introduce Japanese fashion and advanced marketing mode into China.