Prada Will Issue &Nbsp Next Month; The Industry Will Be Exposed To The Mainland'S OEM.

According to Hongkong media reports, the public offering of shares will be held in June 14th. The size of the fund will be 2 billion dollars in Italy. Luxury brand Prada, according to Goldman Sachs report, one of its sponsors, Prada The production of 80% products has been outsourced, but Goldman did not disclose the production area.

According to industry sources, there are many mainland manufacturers for Prada foundry production, one of which is a reputable non listed Hong Kong big factory in Italy, which produces Prada, a quality teacher. In the early part of the mainland, the media questioned Prada's production line in China. The name "Made in Italy" was not true, but it was denied by Prada China headquarters.

According to sales documents, Prada, which launched the roadshow yesterday, plans to issue about 423 million shares, of which only 13.9% are new shares. The rest are old stocks, which come from holding companies and Bank of St Paul, Italy. In addition, 15% of the shares are over allotment. Prada Hongkong public offering will be held in from June 14th to 17th. The number of shares issued will account for 10% of the total. It is tentatively scheduled for June 24th. Prada wants to raise more than 80% of the proceeds from the fund-raising to be used as a store and decoration and expansion. Goldman Sachs reported that 11 of Prada's enterprises only produced 20% of the finished products, and the rest were outsourced. Prada is currently working with 450 raw material suppliers and 480 manufacturing enterprises, and employs 170 quality monitors. The report describes the monitoring of quality and ensures adequate production capacity, but Goldman Sachs also considers it a quality risk factor, but the report does not mention the outsourcing.

Nine Hing has been publicly known as Prada. OEM

Mainland media reported early last year that many European luxury brands including Prada set up production lines in Dongguan and Wenzhou to produce a certain process and even finished products, but were denied by Prada. The report quoted the news that Prada found a factory that met the requirements of technology in China in the first two years, and then produced it in China. However, under the cheap image of Made in China, its CEO proposed that the label should be abolished and changed to Made by Prada. Nine Hing Holdings, a listed company in Hong Kong, has publicly stated that it is an OEM for Prada.

According to sources in the industry, the mainland manufacturers who produce handbags for Prada OEM include a reputable and unlisted Hong Kong big factory which has been focusing on leather products for many years. It is a OEM of many famous brands in Europe and America. "One (mainland) master makes the whole bag with one hand and one foot, instead of the general production line, and divides the process into several people." Because each bag is assigned by a teacher, they do their best to avoid damaging their reputation.

Mainland young teachers do not lose their craft

He said mainland teachers were younger, sharper eyed and better skilled. Europe is very young, young people are willing to enter the profession, the number of teachers has been reduced, and no one has inherited skills, so that the senior teachers in the mainland are even more sought after.

In fact, Prada does not shy away from the so-called "non Italy manufacturing". It has launched a new series since the end of last year, and has paid tribute to the craftsmen around the world by launching the Prada products that are not produced in Italy. Miuccia Prada, group chairman, said that only when the famous brand skips the myth of "Italian system" and "French system" and returns to the fundamentals of fashion can the core value of exquisite technology, continuity and quality continue to be highlighted. She said, "Made in Italy, who cares? If you want to defend your job, it's not just the strength of the brand. If you want to live in today's society, you must embrace the whole world.