The "Two Generation" Beauties Of Fashion Empire

Ortega, Spain's richest woman and founder of Zara brand

Zara founder of the brand: Marta Ortega

Not every successful person's history is a history of blood and tears, nor is every rich child like Paris Hilton able to really "get nothing for nothing".

At least, in 2007, Forbes, the richest heiress of third, is about to have the Marta Ortega of $24 billion assets, which can add two key words: "born with money" and "diligent and pragmatic".

If Marta Ortega sounds strange, her father, Spain's richest man, Forbes's eighth richest list, the world's third largest clothing retail business owner, the founder of international famous brand Zara, and Oman group Theo Ortega, the owner of Inditex group, are well known.

Now, Ortega, 72, will retire. Among his three children, Marta Ortega, the youngest daughter, has been fortunate to be chosen as the successor and will be in charge of the family industry which has accumulated over 40 years.

Although Zara is not a luxury, it plays an important role in fast fashion.

A 24 year old favored successor.

In June 1985, Marta was born just now.

Oman, Theo and Ortega, who started the production of women's Qipao, set up the Inditex (Industria de Diseo Textil) group.

After the growth in the Spanish market in 1980s and the development in the European market in 90s, Inditex group has become the largest clothing company in Spain and has been developing rapidly in the past 3 years.

At present, the group has 3691 brand stores in 68 countries in the world, and has become the second largest apparel retailer in the world.

In addition to clothing sales, Oman Theo Ortega also invested in real estate and invested in more than 10 companies.

Among them, Gartler, Partler, Menlle and Pontegadea Inversiones investment companies are direct shareholders.

In December 2006, Marta Ortega was 22 years old.

Before graduating from college, she was appointed Vice President of Gartler and Partler.

Although the group spokesman stressed that the two vice chairmen are only symbolic positions, Ortega's preference for his daughter is evident.

Marta also has two half brothers, who are born by Oman Theo Ortega and his ex-wife, while Marta Ortega is the current wife, Flo Ortega.

Father liked this little girl very much. When she was 18 years old, she held a big party at the beach to celebrate her adulthood.

According to the British media analysis, this is mainly because Marta's style of action is like his father, diligent and pragmatic, and very low-key.

Old Ortega is famous for his low profile. He rarely interviewed, and even before 1999, his pictures never appeared in the media.

Like father, the search for Marta Ortega's full name Marta Ortega Perez on Google shows only 30 thousand fewer results, while the same as rich woman Paris Hilton, there are 62 million 300 thousand search results, and the degree of concern is judged.

Marta is also likely to appear in some tabloids in Spain. Even now she has appeared in the financial edition even though she has news.

Another key factor is that Marta majored in international trade when he was a university student in London.

With the background of economics, and knowing Spanish, English, French, Italian, four languages and flexible mind, Marta is the best person to be the successor of the group.

In addition, she has expressed her ambition to enter the business world and participate in the company's business.

Oman, Theo and Ortega, seeing their daughter's "ideals" in their eyes, soon helped them put into practice.

However, surprisingly, Marta Ortega did not go to the bright and bright vice president's office after graduation. Instead, he went to the bottom of the group like climbing stairs.

As group spokesperson Esther de said, "everyone in the company has to go through the same training phase no matter what position they do."

Marta, who is vice president and major shareholder of two companies and the future successor of Inditex group, is no exception.

A journey of "working" in disguise

In fact, Marta has been working in her own store since 2002.

But it was not until 2007 that she formally began a rigorous and well arranged training program.

In order not to let her daughter "grassroots exercise" the effect of discount, Oman Theo Ortega has a good heart.

He tried to make Marta go to places that were not easily recognized, and enter the shop in the name of new employees.

It is not difficult to achieve this desire under the condition that the group has 3691 branches in 68 countries.

Since last September, Marta started the first internship at a branch of Inditex chain's Bershka chain store.

Bershka is a younger brand of the group. There are 445 branches in the world.

In the first store, her job is like all the clerks. She goes to work at 7:30 in the morning, monitors the trucks to deliver the clothes on time, and arranges clothes to rack, inventory and replenish the goods in time.

The only thing she didn't need to do was to work harder.

It is not easy to find out which store Marta is in.

Old Ortega not only took her alias, but also put forward strict requirements.

In addition to unable to disclose their identity to other employees, Marta had to obey the rules of the store to complete the work of the store manager, "completely in the image of an ordinary employee."

Only after getting the manager's affirmation can Marta finish the bottom work and carry out the next stage of practice such as finance, design and other related work.

After leaving the first store in Bershka, Marta will also conduct internships in six retail brand stores such as Zara, Stradivarius, Pull &Bear, Massimo Dutti, Oysho and Kiddys Class in three cities.

In addition to two European cities in London and Paris, Marta's "work trip" also includes the Zara store in Shanghai, China.

At present, Inditex group has 15 branches in China, including 13 Zara stores and 2 Massimo Dutti stores.

The Zara, known as the DELL computer in the fashion industry, was founded in 1975. It was founded in 1975. It is the most famous brand in the Inditex group. It has won the "classic design, second class fabric and three price" strategic mode.

In 2006, Zara entered the Chinese market. The first flagship store was located in Shanghai. In 2007, the Spanish wind blows to Beijing and Hangzhou.

Therefore, during the period of Shanghai, the focus of Marta internship will be sales analysis and market development.

This means that only at this station in Shanghai can Marta learn professional knowledge of international business.

Riding for clothing Empire

Marta likes to wear mini shirts, with black and gray trichromatic colors, and thick long hair on her shoulders, which is very charming.

What many people did not expect was that she had another hobby -- equestrian sports.

She has many times participated in European equestrian competitions, equestrian level is the highest in Europe.

Marta falls in love with equestrian and is related to the influence of her boyfriend Gonzalo Testa.

Gong San Luo West is a member of the Spanish equestrian national team, 5 years ago, Marta and her boyfriend participated in the equestrian competition held at Las Mestas.

At that time, she was still a little girl, even a little shy.

Everyone did not expect Marta to finish the competition. From that time, she had shown the extraordinary ability that would not become possible.

The old Marta still blushed and apologized repeatedly to reporters: "sorry, I don't know how to answer."

Now, she will enter a chain store practice with a professional attitude to complete the training plan.

Martha's career will start at the first chain store and go to the Inditex group's chain stores around the world, just like the world from the first equestrian race to the more expensive half of the world.

Forbes says Marta Ortega will achieve great success and even surpass his father in the future.

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