Luxurious Children'S Clothing Is Coming And You Can'T Afford To Hurt Yourself!

Children's clothes are frequently on sale. Armani, Burberry sold fire in the first quarter.

extravagant

The 61 quarter is coming. As usual, Ms. Yang of Hangzhou has to buy some new clothes for her 11 year old daughter.

When she could talk with some of her mothers, she could not help jumping into a panic: Baba beans, Mickey, Barbara and other children's wear brands could no longer be classified as high-end children's clothing.

They often mention big names such as Armani Junior, Burberry, Dior, D&G and so on. Single price is mostly above 4 digits.

Indeed, from Hangzhou Tower,

Burberry children's wear doubled in the first quarter.

The children's clothing area of the top floor of Yintai Wulin shop in Hangzhou, the reporter walked around the circle, found the children's clothing here.

The price of the crocodile children's wear is between 400 yuan and 500 yuan.

Reporters remember last time came, the price is more than 600 yuan, "we just started to spin children's clothing, the supply is very small.

Now suppliers are paying more attention to children's clothing, and the price is much lower if they are supplied more.

The salesperson told reporters.

In the ARMATEN counter, a silk skirt sells for more than 900 yuan, and the general underwear is about 500 yuan.

But many people still buy.

The salesperson introduces: "some customers are expensive to buy, some are given as gifts, and there are grades."

Compared to luxury Hangzhou Tower, Yintai children's clothing brand can only be called small luxury.

In the Burberry counter, a white boy's pants are priced at 1000 yuan, a pair of board shoes about 1500 yuan, and the cheapest T-shirt is priced at 600 yuan.

Armani Junior, D&G, FERRE, Diesel, Kenzo and other large children's clothing is also very expensive, Dior pair of ordinary sandals on the price of more than 900 yuan.

"Luxury children's clothing is several times even more than ten times the price of the ordinary children's wear brand."

Hangzhou Tower children's Mall staff said that in 1~3 months this year, the Armani of Hangzhou Tower children's shopping mall grew by 34% over the same period last year, and the Burberry growth reached an alarming 144%.

Because of such a large consumer market, shopping malls are trying to expand the sales scale of children's luxury goods.

Hangzhou Tower in charge of children's shopping mall said that the second half of the second half will be redeployed to HUGO BOSS and Bonpoint two new luxury children's clothes and Hogan and other children's shoes, are famous brands.

High priced children's clothing, the majority of old customers.

In the clothing and love counters, Ms. Wang picked many times and picked up a dress of 716 yuan.

Ms. Wang asked, "are there any activities in the past two days? If you have a big discount, you can buy all the items you saw before."

The salesperson told reporters: "customers who are waiting for holiday benefits to buy several sets of children's clothing are in the majority.

However, the big ones are old customers. They never pay any attention to the discount. They will buy more than ten pieces for their children at a time and spend more than 5000 yuan.

At the Dior counter of Hangzhou Tower, the reporter saw customers who bought the goods regardless of price or sex.

Ms. Li is the director of foreign enterprises. She has just bought a lot of toys for her 6 year old son and brought him to see the new clothes.

She quickly picked up a pair of underwear and a pair of shoes at the counter. The total price was more than 6000 yuan, and Ms. Li paid the bill without delay. She told the reporter with a smile: "compared with adult clothing, children's wear is still a lot cheaper."

Children's luxury, is it earlier?

The data show that by 2015, there will be more than 4 million 400 thousand families in China's urban affluent families, and will "cultivate" a large number of new generation of luxury consumers.

Among them, many children are targeting children, and managing children's luxury goods is becoming a new business opportunity for channel businesses.

The trend of children's luxury goods is spreading all over the world, and the heat wave of children's clothing market is indeed very turbulent.

Sophie Devonshire, the founder of BabeswithBabies.com, the famous online luxury goods store, said: "at present, the trend of luxury gifts as children's gifts is becoming more and more obvious.

They want to show how special their gifts are. "

Many parents have the psychology of conspicuous consumption. After they compare each other's luxury goods such as real estate, cars and watches, the next generation has become the target of their comparison.

There are different views on the luxury sale of children.

Mr. Wang said: "children grow very fast, clothes can not wear quickly, is it necessary to buy that expensive?" Miss Li believes that this will mislead the child's consumption concept: "now it's so expensive for children, then what will he do when he grows up?"

If children are not to lose at the starting line, they will never buy children's luxuries.

Can we ask one more thing: whether children's clothing goes into luxury is earlier?