The Story Behind The Old Car

Jin Jian Xin

Success and difficulties coexist. In the early days when the classic car entered the market, it encountered many difficulties. Jin Jianxin, through his own concentration, persisted and succeeded in making the operation of the Italy classic car in his area sound and colorful.

This proves a truth: concentration and perseverance = success.

Industry shuffling is inevitable and harsh.

Survival of the fittest is the rule of the market, and only by following the rules can it be invincible.

When Jin Jianxin entered the industry, the market situation is like this: no matter manufacturers, agents or dealers, the brand awareness is spread from upstream to the whole downstream market. Products are mixed with fish and birds, quality is also mixed, and the market hardware facilities are not perfect.

Jin Jianxin remembered that when he first entered the market, there was no professional store. He could only do warehousing first, and then send products to all parts of the country. There were many people who worked with him at that time.

It was not until the 97 year that the northwest shoe city was officially launched that we had a business place.

In the process of development, the brands that met the needs of the market survived and grew stronger in the later development. Some brands were eliminated, and the industry shuffling was progressively going on. The rule of "survival of the fittest" played a key role in this process.

There are many factors in the evolution of a market. Not only manufacturers, agents and distributors are among the leaders in the middle market, but also consumers play a huge role in the evolution of the market.

The market is changing and consumers are changing.

In the pformation of manufacturers to improve product quality, dealers to introduce branding ideas and agents to conduct franchised stores, there are many changes in consumers' synchronization, but they can be classified into the following four categories: first, the enhancement of brand awareness;

Second, consumption is more rational.

Third: the awareness of rights protection is gradually enhanced.

Fourth: great improvement in purchasing power.

These changes are also unintentional about the development and progress of the market.

For ten years, the changes of the dealers in the prefecture and county are obvious to all. The change of hardware in the prefecture and county market is also changing rapidly.

This shows that dealers are gradually branding operation advantages, and cooperate with the upstream market to operate well, so as to achieve a win-win situation.

Looking at the success of the classic car, the strategy of branding has played a key role.

Each brand has its own brand operation ideas, and Italy classic cars are not listed.

Some people may say that brand operation is much the same. It is nothing more than opening a monopoly, doing shopping malls, advertising and so on.

Of course, this is only the most rough part of branding operation. The key to the brand operation of a real brand is in detail, that is, the "little difference" link in the same brand.

In addition to these big links, the old cars add detailed management to the operation, and do a customer's theme, find problems and solve problems.

If a brand is satisfied with the status quo, it is not advisable to do business. If Jin Jianxin knows this, he will have a bigger goal for the next ten years. He will realize the coverage rate of 80% of Italy's classic cars in the Gansu Ningxia market, and he is full of confidence in his goal.

The take-off of enterprises may be the ultimate illusion that businessmen are always trying their best to fulfill.

Ten years' sentiment: the market is neither good nor bad, but concentrates.

Ten years of blessing: the better development of industries in healthy competition.