Red Lipstick Dress 2011 Spring And Summer Investment Promotion

Company introduction

Dongguan red lips Clothing Co., Ltd. was founded in 1997 - set design, production and marketing in one of the professional. Women's wear Company; the company is located in the southern style fashion birthplace - Clothing City Humen. The company has a strong design and research team focusing on creative design, based on the humanized management concept, and strive to make it stand out in many fashion brands. In the process of brand strategy expansion and capital growth, we have accumulated rich experience and formed our own unique style. Companies adhering to the "professional, dedicated, dedicated" business concept, franchising and franchising mode of operation, has gradually established more than 20 outlets in the provincial level cities, opened more than 130 clothing stores, and professional terminal services and terminal support policies, with a new attitude to promote " Red lips " brand Gradually, "LEVRE SHOUGES red lips" has become the fashion brand of Chinese fashion women. Following the fashion and elegance of the product style design concept, the customer group positioning of 23--45 years old has provided the vast number of customer groups for the red lipstick clothing brand, and has created broad profit margins for the red lipstick brand operators. Timely fashion design, excellent product quality, specialized marketing system, unified sales atmosphere and professional support have made the vermilion women's clothing brand the first choice of urban women.

Two, brand positioning

The brand is positioned in the high-end fashion ladies' dress, which is smooth, classic, soft, concise, generous, elegant and elegant.

Red lipstick brand consumer group is located in urban white-collar, middle and high income people, and aspire to fashion and pursuit of elegant, but not exaggerated group, they have certain cultural quality accomplishment, is their unique temperament performance.

The brand of the red lipstick originates from France, and its style is integrated with the most popular elements and cultural details in Europe. The mature combination skills, fashion boutique and oriental culture concept are the main body. Boldly absorbing the fashion trend and fashion elements of the world, joining the Oriental design concept, creating a new generation of urban women's unique, fashionable, personalized, and meaningful design style, constantly evolving, displaying the fashionable dress of urban women's personality, fashion, noble and relaxed, gradually forming the unique cultural atmosphere of the red lipstick dress, fully showing the charm and self-confidence of modern women, and more in line with the needs and cultural taste of modern fashion women.

Three, market positioning

Terminal sales are located in one or two categories of business: two types of market and one kind of business circle.

Price positioning: spring and summer: 168 - 788 yuan

Autumn and winter: 198 - 988 yuan

Four, brand concept

We advocate noble and elegant, create fashion, pursue classics, and have unique taste.

Five, style positioning

Youth fashion, romantic passion, create a thinking, personality, fashion classic city women.

Six, age positioning

23 - 45 year old new urban women. Core age: 26 - 38 year old confident woman

Seven, business principles

Sincere cooperation, mutual benefit and common development, to achieve "win-win", to help customers develop, manage franchisees, to maximize support for joining customers.