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    Suning Color TV Festival Again Flat Diving "Forced" CRT Accelerated Delisting?

    2006/9/5 9:49:00 41242

    A few days ago, 12 mainstream color TV giants at home and abroad said in Beijing that CRT TV is expected to be delisted from the major home appliance stores by October 1st next year. Now, after Suning's "seventh color TV Festival", after manufacturers led the price reduction, LCD, plasma TV again "diving", the whole price of 3000 yuan. Insiders exclaimed: flat TV "forced" CRT (picture tube) TV accelerated delisting? Reporters at the Suning Quancheng Road store last weekend saw that almost all the color TV brands had marked signs of price cuts on the opening day of the "color TV Festival". The 42 inch joint venture plasma TV has fallen below 10000 yuan. After 47 inch plasma TV price reduction, it is only equivalent to the price of 42 inch LCD TV. Changhong's 42 inch LCD TV market price reached 11970 yuan, and delivered 3980 yuan worth of SHARP 5.1 channel satellite theater, only 7990 yuan. Hisense also said that the purchase of its large screen LCD TV will give 15 inch LCD TV, home theater and so on. The price of flat-panel televisions is indeed down, but it has also dropped a lot, but it does not mean that the quality will drop. Li Tao, manager of Ji'nan Suning black power division, told reporters that flat-panel televisions frequently "dived", on the one hand, because many manufacturers wanted to expand their brand awareness through price cuts, and thus seized market share. This will speed up the industry reshuffle to a certain extent and raise the concentration of flat-panel TV brands. On the other hand, with the continuous maturity and expansion of the technology and scale of the upstream LCD and plasma panel manufacturers, the production cost of panels has been decreasing. For example, the eighth generation LCD panel production line of SHARP has been ready for mass production, and the seventh generation and sixth generation LCD panel production lines are already very mature. This makes LCD TV price space continue to increase, "42 inch LCD TV below 10000 yuan is a good example." Li Tao said, in this way, the purchasing power of consumers will double, the manufacturers will sell faster, and the panel will increase, and the cost of the panel will be further reduced, which will form a virtuous circle. Does the popularity of flat panel TV mean that the traditional CRT TV will soon withdraw from the market? Just last Friday, it was reported that 12 mainstream color TV giants, such as PHILPS, LG, Samsung, Hisense, Haier, SKYWORTH and so on, announced in Beijing that with the rapid expansion of the capacity of upstream LCD panels and plasma panels, the cost of flat-panel TVs has gone down. The cost of CRT televisions of the same size is getting smaller and smaller. It is expected that the CRT TV will be in China at the latest until next October 1st. All electric chain stores are delisting all over the market. But Li Tao believes that no product can monopolize the market, flat screen TV can not, CRT TV has its rationality, and therefore has its own consumer market. "At present, the 21 inch CRT TV has dropped to less than 1000 yuan. Its low price makes it very popular in the vast rural areas, hotels, small hotels and floating population," Li Tao said. Manufacturers will be willing to lose this market. "
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