246 Thousand And 700 Sale Of The Only Real Estate &Nbsp; Wangfujing Department Rush Financing.

For stability Department store The Wangfujing department store plans to "dump" its real estate business. Reporters learned yesterday. Wangfujing department store The only real estate company, Beijing Hongye Real Estate Development Co., Ltd. (hereinafter referred to as "Beijing Hongye real estate") has been officially transferred to the Beijing property exchange, and the transaction price is 246 thousand and 700 yuan.

In an insider's opinion, Wangfujing department stores divest the real estate business in order to break the SFC's involvement in real estate business. list The company applies for refinancing restrictions. In fact, according to the annual development strategy of Wangfujing department store, the Wangfujing department store, which has chain expansion and e-commerce, is using money.

Sale of sole property company

Reporters yesterday log on the Beijing equity exchange website to see that the only real estate company in Wangfujing department store, Beijing Hongye real estate has been listed, and will expire on the 26 th of this month. The website shows that the transfer price of Beijing Hongye real estate is 246 thousand and 700 yuan. Statistics show that Beijing Hongye real estate was established in 1992. It is a wholly owned subsidiary of Wangfujing department store. Its main business is real estate development and sales of commercial housing. It has participated in the development of Jingan Zhuang and Siping Garden District, but the company has no real estate projects at present.

Although many large enterprises have made fortune in real estate business, this business is not "sweet potatoes" for Wangfujing department stores. Last year's performance report of Wangfujing department showed that its real estate business revenue in 2010 was about 25 million 800 thousand yuan, far from the retail revenue of more than 13 billion 500 million yuan.

In a familiar with Wangfujing department stores, Wangfujing department store tried to get a slice of the real estate boom, but due to lack of experience, the business has been slow.

Pave the way for new money bags.

Stripping the real estate company is a signal for Wangfujing department store to strengthen its retail business. The burden of leaving the real estate industry is only part of its plan of killing two birds with one stone. At the end of last year, the Wangfujing department store's capital raising plan, which had been circulating for nearly four years, was finally settled. Financial capital such as CITIC fund, Fuhai Guosheng investment and other financial capital formally entered the department store system of Wangfujing.

According to an insider, Wangfujing department store is still trying to introduce new strategic investment, but Beijing Hongye real estate is a real estate company, resulting in Wangfujing department store limited by the China Securities Regulatory Commission to apply for refinancing of listed companies involved in real estate business.

A senior member of Wangfujing department also admitted that in order to get the qualification of refinancing, he could only remove the "real estate business hats" of Wangfujing department through transfer.

Reporters yesterday found that Beijing Hongye real estate listing less than a week, has attracted the attention of many enterprises. It is reported that Wangfujing department stores want their affiliates to compete through the Internet and eventually "digest" Beijing Hongye real estate.

Strategic development needs capital support

In the view of the industry, Xidan shopping mall "swallowed" new Yansha holdings, and formed a commercial aircraft carrier with annual sales of more than ten billion yuan, which has brought great pressure to the commercial leading Wangfujing department store in Beijing. In order to defend the status of department stores in Beijing and even the whole country, Wangfujing department store needs to accelerate the process of main business becoming bigger and stronger. This undoubtedly needs abundant funds as support.

The annual strategy of Wangfujing department store shows that it wants to open 3-5 new stores this year, and renovate many old stores such as Shuang an shopping mall. The adjustment of the major fashion brands will cost hundreds of millions of yuan. At the same time, in order to seek a higher profit margin, Wangfujing department store will launch the online shopping business in the form of group. It is reported that Wangfujing department store will invest 100 million yuan for the establishment of online shopping platform.

Yesterday, the opening price of Wangfujing department store was 40.11 yuan, closing at 40.33 yuan, or 1.05%.