Definition Of Luxury: Service Is No Less Than Product Itself.

"Tailor-made" and professional one to one service. Specialized Customized It is more a feeling of customer spirit. In recent two years, the domestic custom market has also begun to flourish. There is a designer in Beijing's Dong Tian style. Tens of millions of investors have invested in him, so that he can build a close fitting style for the wealthy people.

Low profile luxury is the best pronoun of luxury goods.

　　 senior Customized to impress senior executive ladies

Moon, who is in Shanghai, is the wife of the chairman of a listed company. This year, she is 40 years old. She goes in and out of various occasions. The upper class makes her tired. Every time she goes to a dinner party, she has to dress up all over.

In fact, apart from the crash shirt, there is every time to worry about what to wear to participate in activities, from head to toe, and can not wear every time, let others look at it, if you do not wear well, the whole party will feel very uncomfortable. "Too much needs a close fitting person to tell me what to wear every day, and then I don't have to think about it at all." She said.

The year before last, when I was chatting with my friends, I realized that there were now some specially designed stores in China. She thought, anyway, it doesn't hurt to try.

"In fact, for the first time, I hope to find a close tailor who is only my own, but I'm worried about losing. Because LV was originally developed by customization, but now it is slowly developing towards popularization. Moon said.

She called the store and said that she wanted to customize a pair of shoes. The owner of the shop was very polite. She made an appointment for a good time, took down her home address, and then said very gently, "then come to the door on time and measure the size and design style." Finally, the shop sent a special interpretive designer, who also brought a thick picture album. She sat down and looked at all the catalogues of the store.

"I want a pair to attend." Dinner My shoes, but I haven't decided which one I want. " Moon said.

The designer, who has been observing for a long time, finally began to speak: "our products have many kinds, such as you are more suitable for this, the front is sharp corners, because your body is relatively tall, it will look more elegant, and there is no need for a lot of decoration on the side of the shoes, but if you are attending a dinner party, then you can make a little black flower as decoration, more charming. The best material for shoes is a little bright, preferably white, so that it won't be drowned at dinner. "

This kind of commentary touched Moon's heart. Although she had seen many luxuries, she was always dissatisfied, hoping to have a close fashion consultant. For Moon, it is a very happy thing to be able to participate in the design and communicate with designers. The whole process was very enjoyable. After the design and the size of the end, the designer showed the design drawings to her again, and finally indicated that the shoes would be ready within a month. After that, the designer took the test first, and if there was no suitable place to make the change, wait until the satisfaction was paid again.

A month later, the shoes Designer The designer told her that the store would provide free maintenance for life. Finally, Moon paid the money.

After that, Moon kept in touch with the designer and made her know more about herself. When she was free, the designer would give her some new ideas.

Super fans find brand designers and design all personal belongings.

top-level Luxury goods The price is not bad, but this price is not only because of brand, but also the trust that the brand has built up with customers for a long time.

In luxury services, it is usually a professional one to one service. To customers, tailor a service to win customers' trust and devotion to the brand. This service is quite different from the popular service. Ordinary goods are sold to the general public, and mass service is streamlined stylization. The service of the top luxury goods is embodied in the individualization and differentiation of each individual.

Faced with different customers, taking different measures is the greatest advantage of the top luxury goods from the general merchandise. This kind of personal service sometimes involves "tailoring". As a super fan of Burberry, Li Qianqian told Financial Weekly: "the reason why I like this shop is that my body is not good enough to buy clothes, and I often do not have my number. This store agrees to give me a tailor made. Every time a salesperson has a new product, they will send pictures of new products to me. If I have the intention, the storefront will feedback to the headquarters, and will make clothes according to my size."

For customers, such a one to one personal service will make people feel very useful. This trust has continued to form a long-term trust relationship. In fact, this kind of worship is mainly the worship of a design concept of the brand. Once a certain brand worshiper, he found the designer of the brand, and let him help himself design everything in the house. Super fans find brand designers and design all personal belongings.

Top luxury goods are really expensive, but the price is not just because of brand, but also the trust that the brand has built up with customers for a long time.

In luxury services, it is usually a professional one to one service. To customers, tailor a service to win customers' trust and devotion to the brand. This service is quite different from the popular service. Ordinary goods are sold to the general public, and mass service is streamlined stylization. The service of top luxury goods is embodied in the individuation and differentiation of each individual.

Faced with different customers, taking different measures is the greatest advantage of the top luxury goods from the general merchandise. This kind of personal service sometimes involves "tailoring". As a super fan of Burberry, Li Qianqian told Financial Weekly: "the reason why I like this shop is that my body is not good enough to buy clothes, and I often do not have my number. This store agrees to give me a tailor made. Every time a salesperson has a new product, they will send pictures of new products to me. If I have the intention, the storefront will feedback to the headquarters, and will make clothes according to my size."

For customers, such a one to one personal service will make people feel very useful. This trust has continued to form a long-term trust relationship. In fact, this kind of worship is mainly the worship of a design concept of the brand. Once a certain brand worshiper, he found the designer of the brand, and let him help himself design everything in the house.