Three Levels Of Marketing Consultation

In the spring and Autumn period, the royal family declined, and the princes fought for hegemony. The hundred schools of thought traveled around the country to give advice to the princes and to gain personal positions, money and fame while promoting their political opinions.

Now, the reform and development of China and the unified planned economy are stubborn, but after all, the trend is over, and the enterprise has become the leading factor of the economy.

Thus, consultants, who plan for entrepreneurs, or seek to seek and serve their own owners, are self possessed or indigenous.

There are only ten of the hundred schools of thought, which are truly named after the world. They are Yin Yang, Confucianism, Mohism, name, law, Taoism, vertical and horizontal, miscellaneous, peasant and novelists.

Later, novelists were removed, leaving nine, commonly known as "nine streams".

Ye Dunming believes that if the current consultation and the hundred schools of thought correspond, Yin Yang family, Confucianism and Taoism belong to the category of strategic consultation, with a high foothold, selling ideas and drawing only blueprints, but not directly responsible for the strong and prosperous state.

Legalists and political strategists correspond to marketing consultations. They should not only manage the king's ideas, but also better manage their cadres, army and economy. In a word, they should be responsible for the economic and military prosperity of the kingdom.

And Mohist, peasant and medical practitioners are

Act as

1, strategy formation: professional expertise is at stake.

The strategy is the superstructure of marketing consultancy service.

Without the height of strategy, we lose the basic right to talk with customers.

Yes

He always put the desk work of research, strategic analysis, marketing diagnosis, brand communication strategy, brand performance and so on into the strategic package.

Strategy is a soft thing, and good customers have strong strategic thinking.

Ye Dunming believes that the value of marketing consultation can be better integrated into the operation of customer enterprises if it can get out of the "strategy based" small world.

Sparks after intelligent collision can inspire better execution plan.

With the active participation of customers, the distance between strategy and action is greatly reduced.

From cardiopulmonary bypass to internal circulation, the strategy has finally taken root.

2, marketing organization consultation: someone, it is possible.

Strategy is just the beginning of marketing consultation.

Taking marketing organization as the center, from organization structure, post establishment to process reengineering, to the headhunting service of senior marketing personnel, a complete marketing organization consultation module is formed.

With the right direction, there is another marketing team that can only fight well, and the chances of success for customers are increasing.

Marketing organization consultation, at first glance, seems to be the life of a human resource consulting company.

In fact, it is not.

Marketing consultation belongs to the middle level of consulting Pyramid, and it is one level with human resources, finance and law.

Ye Dunming believes that such cross-border behavior can reflect the comprehensive strength of a consulting company.

Because talents and teams are the top concerns of executives.

Moreover, a marketing executive introduced by a consulting firm can understand tacit understanding of the strategic plan and execute it naturally and effectively.

What's more, these marketing executives are likely to become your lifelong customers. If they go to any enterprise, your consulting business will be like a shadow.

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3, strategy landing: effectiveness is better than eloquence.

Strategy is only a possibility, and it is a game of multiple choice.

Marketing organization consultation has turned the possibility of this strategy into an organized guarantee.

However, some of the most difficult marketing strategies depend on the exploration of the customers themselves.

At this point, a marketing consultancy company needs to take the lead and turn itself into the backbone of marketing organization and lead customers forward.

This is what the industry often calls "close fitting service".

Personal service is also divided into three ways.

The first is full coverage, and several consultants are close to each other, becoming the actual role of the customer marketing organization. The identity may be the marketing director, the district director or the planning director. Apart from not taking the salary of the client company, it is basically the employees of the enterprise.

The second one is semi close fitting.

With the guidance of the process node, the consultant's service hours are divided into three 1/3: 1/3 in the market, 1/3 in the customer site, 1/3 in the company, the consultants have greater mobility, and the number of customers in the project group service can also be more.

The third is training substitution.

Through a full period of personal and semi personal service, the consulting company has a deep understanding of the execution of the customer enterprise.

After the problem is summarized, it can be solved through a series of customized training courses.

Ye Dunming believes that the third way is a positive move, but the need for the front two ways to lay the foundation for success.

Strategy landing, from doing heavy to doing light, the service value of the consulting company is truly and effectively reflected.

This strategy may be considered as a Chinese marketing consultancy.