Xinjiang Becomes A Hot Export Port For Shoes Export

Despite the impact of the EU anti-dumping policy, the European shoe orders have been hit recently. However, some shoe making enterprises in China have begun to adjust their product categories and pfer their export areas to reduce the impact of the enterprises, and have achieved good results. Export sales are generally favored.

In Central Asia, there are more and more central Asian people who like to wear Chinese shoes.

Compared with similar products abroad, Chinese shoes with high quality, fashion and variety are well favored by consumers in Central Asian countries.

The value of footwear exported from Xinjiang port reached US $963 million in 2006 alone. This figure is nearly half of the export volume of footwear exported to Wenzhou in China. The potential of this market is undoubtedly being valued by more and more businessmen.

In search of a new export area, in early 2006, the European Union imposed a provisional anti-dumping duty on some footwear products in China for a period of six months, and began to impose a 16.5% anti-dumping duty on Chinese leather shoes in October 7th for a period of two months.

The export of footwear in China has been seriously affected, and some traditional shoe export business has begun to shrink.

But at the same time, Xinjiang, which is adjacent to the eight countries, has set off a boom in footwear exports: as the export volume of footwear exports increases year by year, the export grade of Chinese shoes is also improving. Footwear varieties, styles, models and colors are becoming more and more abundant, and the consumer market is expanding.

The data provided by Urumqi Customs show that since 2006, the export volume of footwear and its products at Xinjiang port has been of high value and distinctive features.

The export of Chinese shoes from Xinjiang port to the West has been a major export trend in recent years, but the sharp increase in exports began in 2005.

At that time, Xinjiang port exported footwear valued at US $884 million.

In 2006, China exported 963 million dollars worth of Chinese shoes to the Central Asian and Russian markets, an increase of 8.9% over the same period last year.

At the same time, footwear products such as heels, soles and vamp parts export also showed an increasing trend every year.

With this, China's export footwear has been improved and its varieties are more abundant.

This is mainly due to the improvement of the living standard of residents in Central Asian countries, and the gradual improvement of the quality requirements of everyday consumer goods.

A statistics show that in 2004, the average price of shoes exported to Xinjiang ports was only 2.83 US dollars, which was 3.2 US dollars in 2005 and 4.33 US dollars in 2006.

Export footwear varieties are also continuously enriched. In 2004, mainly leather shoes and sneakers were introduced. In 2006, more than ten varieties of sandals, sandals and industrial shoes were added.

The Chinese shoes are fully open to the western market, not only in Central Asian countries but also in Russia.

In addition to maintaining a stable market in Central Asian countries such as Kazakhstan, Kyrgyzstan and Tajikistan, Chinese shoes have begun to occupy a place in Pakistan, South Asia.

In 2006, China exported nearly 9 million pairs of footwear to Pakistan, accounting for nearly 20% of total exports in South Asia.

China shoes rely on quality to win. It is understood that up to now, 98% of the shoes sold in the markets of Central Asian countries such as Kazakhstan, Russia, Kyrgyzstan, Tajikistan, Uzbekistan and so on are imported shoes, of which the shoes made in China account for 80% of the import volume of footwear imported from these countries and regions because of the increasing quality.

In these countries and regions, although the Russian footwear industry has developed a bit fast, but because of the relatively backward production technology and styles, up to now, only a few leather shoes factories have started normally. Most shoe factory equipment is seriously aging, and tens of millions of people wear shoes that are almost entirely dependent on China's imports.

Some businessmen visiting Central Asia have found that the rapid development of the Central Asian market is surprising.

More importantly, Central Asia has a market of nearly 60 million people, which is highly dependent on China's footwear products.

Chinese shoes can not only meet their needs in quantity, but also improve their quality.

Chinese shoes have a very high commercial value in the eyes of buyers in Central Asia. "If we give up importing from China and produce in our country, the production cost will be much greater than that imported from China due to production technology and labor costs."

One buyer said.

With the improvement of living standards in Central Asian countries, the quality and style of imitation leather shoes exported by China have gradually failed to meet the needs of consumers in these countries.

Therefore, over the past two years, China's high quality and fashionable footwear products have replaced the cheap leather shoes of the past and become the mainstream footwear products of China's exports to Central Asia and Russia. They have surpassed Turkey's products both in quality and style, and have been well received by consumers in Central Asia and Russia.

Looking at the new business opportunities in central and Western China, Huang Pingchao, director of the office of Xinjiang economic and trade cooperation office, said that China's commodity shoes had turned to Xinjiang and exported to Central Asia and Russia on a large scale. The trade passage has been formed. This is the "self rescue" action carried out by Chinese shoe traders after the eastern export is blocked. This is also the beginning of the "westward movement" of Chinese shoes.

He believes that at present, China's footwear manufacturers, with the help of Xinjiang port and border cooperation as platforms to seize the Central Asian and Russian markets, should establish a Chinese shoe processing zone near the border of Xinjiang, and pport the semi-finished products and components of footwear to Xinjiang, so that the footwear industry will move forward and directly connect with the sales market.

This will enable Chinese shoe makers to control market risk in the near future while controlling the cost of shoe production.

Xinjiang is the only province directly adjacent to Central Asian countries in China. The proportion of direct purchases by Central Asian and Russian businessmen in Xinjiang is very large. In Xinjiang, factories are set up to facilitate buyers to purchase orders directly, to implement order production, and to reduce the controllable risk of Chinese shoe manufacturers' exports. They can effectively avoid the risk of the international footwear market and facilitate foreign trade enterprises to declare customs declarations directly.

Huang Pingchao, who has been engaged in foreign trade and Economic Research for a long time, also believes that if China's shoe manufacturers carry out materials processing projects in Xinjiang or pport domestic leather, cloth and accessories to the Central Asian countries for overseas processing, the style design and international fashion trends are in line with the trend of development. Chinese shoes in the Central Asian market will certainly have more competitive advantages and market share will further expand.

This foreign trade personage also reminds East shoe business, Chinese shoe should advocate "brand war" in Central Asia and Russia market.

At present, in the markets of Central Asian countries such as Kazakhstan, Chinese shoes are mainly low-priced products and compete at low prices. The boutique shops in Almaty mainly sell products that are marked with European origin. In fact, the manufacturers of these brands are still in China. Chinese shoes have not yet got rid of the problem of brand mix and low price in Kazakhstan and the entire Central Asian market.

In addition, Chinese shoes should enter the Central Asian and Russian markets, conduct market research in advance, and produce marketable products according to their consumption habits and preferences.

In Central Asian countries, Chinese casual leather shoes, fashionable, fashionable and cheap, are popular with consumers.

China's footwear manufacturers should aim at the consumption demand of the Central Asian market, adjust the styles, models and colors of export footwear in a timely manner, and actively carry out research on the footwear market in Central Asia and Russia. For these countries and regions, they can produce marketable flagship products, such as 44 or 45 yards of shoes rarely seen in the domestic market, which are very common in export products.