Hao Hongfeng: Starting From The Loss Of Light 2 Million

A Shanxi boss who started a traditional business began to embrace.

In the spring of 2008, Hao Hongfeng went to Chengdu to attend the rum.

During the exhibition, he met several bosses of well-known enterprises in the industry.

In the process of chatting, we all think that when wealth accumulates to a certain level, it will be imminent to set a bigger goal for one's life.

At that time, Hao Hongfeng's Shanxi Baishi Liquor Group has achieved four hundred million or five hundred million annual sales.

For Hao Hongfeng, the new

"I was searching the Internet for information.

I found that the largest liquor sales company in the world was a company in the United States with annual sales of over $17 billion.

17 billion dollars is still too large for Hao Hongfeng, a local liquor sales owner in Shanxi.

Faced with the reality, Hao Hongfeng took the initiative to lower his target. "The US dollar will become RMB, and the annual sales volume will reach 17 billion.

So Hao Hongfeng began to search for the first path in China.

His original idea was to build a liquor chain retail carrier and expand shop like WAL-MART.

For this reason, Hao Hongfeng visited the South several times, but once every visit, his hope was reduced by one point.

Several times down, Hao Hongfeng found that the high cost of facade and huge sales system became an insurmountable chasm.

"If a liquor chain is linked, a store will have a turnover of 5 million a month. How many stores will it open?"

At the end of 2009, the weather in Beijing was very cold. Hao Hongfeng was attending a EMBA training course in Tsinghua University in Beijing.

Although the course was attractive, Hao Hongfeng, who had a heart on his mind, was never attracted by the lecturers' wonderful lecture notes.

Until one day, he heard the term "electronic commerce" in the classroom. "I finally found a key to solve the high input pressure of retail chain.

Is e-commerce the best way to sell alcohol?

Hao Hongfeng decided to take the road of e-commerce.

Later, he began to sell wine on the Internet in Shanxi, and soon it got the result.

Although the actual marketing method was mainly based on telemarketing, it was Hao Hongfeng's first touches.

Finally, after a series of efforts in June 2010, the way of telemarketing was completely replaced by electronic commerce.

"I always believe that e-commerce is the perfect combination of products and channels."

Today's brewmaster network not only gets financing, but also the total sales volume after 5 months on line has exceeded 100 million yuan.

This is a microcosm of many of the Shanxi bosses seeking pformation. Hao Hongfeng's expertise is to find new channels.

Around 1997, Hao Hongfeng, who was still studying in Zhengzhou, began to look for ways to start a business.

At first, one of his classmates got a sum of 2 million yuan from the brother who worked as a pyramid selling company.

The two industry initially chose to publish newspapers and magazines.

However, for a long time, due to lack of distribution experience, Hao Hongfeng and his classmates soon lost 2 million yuan in venture capital, and returned only a pile of magazines.

In the face of junk magazines, Hao Hongfeng's classmates suggested that the old magazines be sold as waste paper, and how much money could be exchanged for bits and pieces of money.

But Hao Hongfeng firmly opposes it.

So Hao Hongfeng began to find a good way out for these expired magazines. "I thought at the time, why can't we sell magazines to airports and hotels?

Because I often travel between Beijing and Zhengzhou, I really need these fashion magazines for Discovery Inn Hotel and airport. "

So Hao Hongfeng took these expired magazines to the airport and the hotel.

As a result, it received unexpected results. "The magazine with a price of 20 yuan is selling a few cents for waste paper, but it can be sold to The Airport Hotel for about 10 yuan."

Until the backlog was sold out, Hao Hongfeng still did not give up the road.

He then began to buy some expired magazines from some magazines and newsstands in Beijing, then brought them back to Zhengzhou and sold them to barber shops and beauty salons.

"This accumulated slowly and finally earned more than 60 thousand yuan.

But because the threshold was too low, it didn't take long.

For the first time, the power of the channel was tasted, and Hao Hongfeng was faced with graduation in the twinkling of an eye.

At that time, he heard that undergraduates in Shenzhen and Guangzhou were washing dishes and mopping up the land, so they did not choose these cities.

"I went to Shanxi, and I went to the most economically advanced area," he said.

The reason why Shanxi Taiyuan is chosen is because it is the most economically backward area from North China and Central Plains.

In 1999, Hao Hongfeng came to Taiyuan alone, leaving only less than 1000 yuan.

He received the appreciation of a bankrupt dumpling factory owner who made him a marketing director and presented him with a "villa".

Villa is actually a building that is being demolished in the slums. It is hot in winter and hot in summer. It drips outside and the roof drips and the ground becomes a river.

"I didn't pay my salary at that time, because at least I solved the problem of eating and living."

Hao Hongfeng said.

At that time, there was no soldier in Hao Hongfeng's hands, but in desperation, Hao Hongfeng helped himself to sell dumplings by a group of homeless little brothers who had recovered from TaiYuan Railway Station.

"I had nothing at all, who had the ability and the rich to do it with me. Only the helpless little brothers would work hard for me. The reason is simple. Even if there is no money to earn, they will not be hungry, after all, there will be dumplings."

Among the small brothers, some people have become real estate developers in Yunnan.

After a period of market research, Hao Hongfeng found that the competition in the local dumpling factory was mostly concentrated in the super traditional channels, while the dumpling restaurants and restaurants everywhere did not have any dumpling factory to open up the market.

So Hao Hongfeng took the dumplings made by his factory and wanders between the big hotels and the dumpling restaurants.

At the very beginning, Hao Hongfeng often kept a closed door. But with the firm determination and the way to settle the bill after getting the goods first, Hao Hongfeng said, "let's try it for the small restaurant. If it's the big deal, it will not give the money. It doesn't matter if you take a dumpling for a test."

At seven o'clock in the evening, the boss made a pager for us to send 20 kilograms of dumplings quickly. We sold 30 jin of dumplings on that day.

A WAL-MART supermarket only sells 30 pounds a day, and WAL-MART stores also have to enter the store.

Hao Hongfeng soon let a losing dumpling factory occupy the dining room of Taiyuan's restaurant and dumpling hall.

"After 5 months, all the dumplings eaten by the small and medium-sized restaurants in Taiyuan are all dumplings made by us. I sell 10 tons of dumplings at the most time of the day.

At that time, our actual sales volume exceeded three whole, more than missed, but we did not play a penny advertising.

To this day, I dare say that I am the only one who wants to sell dumplings directly to restaurants, "CEO."

Although the owner of the dumpling factory in May 2001 dumbed the outstanding military exploiter and Hao Hongfeng with rich income, but the experience of selling dumplings has become a valuable asset for his future business.

After that, Hao Hongfeng began to open up a Shanxi market for a brewery, but for various reasons, the sales had not been opened, and the 66 thousand yuan of money that Hao Hongfeng had been trying to make up was also wasted. "At that time, I thought it was very simple: restaurants need dumplings, and they also need beer, but the market is never what you think."

I made up my mind not to sell anything with shelf-life.

Naturally, liquor has become Hao Hongfeng's most suitable product.

At first, Hao Hongfeng acted as an agent for a small brand of Fenjiu Group. Because fame is too small, it is difficult to compete with the big brands in the province and even the whole country. The channel has once again become a breakthrough for Hao Hongfeng.

"I think restaurants need dumplings, and they also need wine."

So Hao Hongfeng integrated the hotel resources accumulated when he sold dumplings, and soon achieved results. "At that time, most of the liquor merchants concentrated their attention on business super channels, and we opened up another battleground."

Through such a channel, Hao Hongfeng gradually strengthened the small liquor brand and realized the loss of sales volume.

This liquor business has also trained a team for Hao Hongfeng's Baijiu wine industry in the future and laid a good team foundation.

He said: "I was just a word" spell ".

All the sales of my staff are going to run their own channels, and I tell them to respect everyone around us and to worship everyone and everyone around us.

After a period of team effort, Hao Hongfeng's sales and channel businesses have established a good relationship, and sometimes even on weekends, dealers will voluntarily call to find sales and help them complete their monthly sales tasks.

Looking back, I think Hao Hongfeng is still looking at his entrepreneurial time selling magazines and selling dumplings. He said, "the most proud thing in my life is selling magazines, second selling wine, and only third of brewmaster online."

The reason is that Hao Hongfeng should be proud of his ability to choose channels.