"Ningbo Pack" Wants To Join Hands In "Shandong Suit" To Seek Development

　　 Investigation group Members visited Shandong clothing enterprises.

Recently, the heads of more than 20 enterprises in Ningbo garment industry were led by the president of the Ningbo clothing association and vice chairman of YOUNGOR group, such as Li Gang Gang, to Shandong to conduct an inspection and exchange of Shandong garment industry, and deeply discussed the cooperation matters of Baotuan cooperation in the transformation and upgrading. Reporters interviewed with the group found that Shandong garment industry as the main clothing producing area in northern China, developed rapidly, and its cooperation with Ningbo clothing space is also very broad. Ningbo's YOUNGOR, Luo Meng and other garment enterprises have begun negotiations on specific issues of cooperation.

"Shandong clothing industry has a lot of cooperation with Ningbo, such as men and women wear together to expand the market, processing licensing, supply of surface accessories, brand cooperation, etc. we have invited Shandong counterparts to join the Ningbo international clothing festival in October this year, when the two parties' cooperation will be more specific and in-depth." The delegation leader Li Rugang said so after the inspection.

" Ningbo outfit Breakout pressure

The clothing industry is one of the most distinctive and influential industries in Ningbo. The "Ningbo outfit" is one of the four major business cards of Ningbo with Ningbo port, Ningbo cuisine and Ningbo scenery. But in the increasingly fierce market competition, Ningbo clothing is also facing greater pressure of transformation and upgrading.

Ningbo is the leading garment industry in China. Clothing enterprise No matter in terms of scale, number of enterprises, brand economy, transformation and upgrading, they are in a leading position. However, in recent years, with the emergence of labor shortage and the rising cost of labor, the rise of raw material prices, the sluggish external demand and the slower development of domestic demand, Ningbo garment industry is also facing greater pressure. Especially with the rise of Fujian plate and the accelerated influx of foreign brands, Ningbo garment industry urgently needs transformation and upgrading.

Finding a way to break through has become the common task faced by many Ningbo garment enterprises. This trip to Shandong is the first time that Ningbo garment industry has conducted in-depth exchanges with its counterparts in the north.

"This trip to Shandong, in addition to understanding the development of Shandong counterparts moving outward, we hope to find a way to seek common development." Zhang Xiaofeng, Secretary General of the Ningbo clothing association, who organized the survey.

"Shandong outfit" is also beautiful.

The reporter followed Ningbo's garment industry to Shandong. The delegation inspected the Shandong hair group (mainly clothing fabrics, exports to Japan, its main business), Shu Lang dress (strong domestic women's clothing enterprises), Nanshan Group (mainly men's wear), groom's nore group (mainly men's clothing) and other garment enterprises, and conducted close exchanges with Shandong clothing Association.

In the "China's ten best selling women's clothing brand" Shu Lang dress in Yantai flagship store, the reporter saw the beautiful women's clothes, these products are stylish, exquisite materials, color matching is very eye-catching. Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd, said that like other Shandong brand enterprises, Shu Lang has entered a new stage of layout nationwide in recent years. In Nanshan Group and Hinur group, the reporters saw the huge production lines and standardized management of these men's clothing enterprises, and the workshops were spotlessly clean, and the workers were skilled and nervous in their work.

Statistics show that the clothing industry in Shandong has developed rapidly, with the emergence of Ruyi shares, Hinur group, Shu Lang women's clothing, and the group of Ya Ya. In 2010, the clothing industry in Shandong reached 1796 enterprises, the output reached 3 billion 500 million, exports amounted to 8 billion 700 million dollars, and the scale of profits and taxes of garment enterprises reached 17 billion 600 million yuan. 4 garment enterprises in the province have established state-level technology research and development centers.

"Our clothing in Shandong covers almost all aspects of the textile and garment industry chain from fabric to finished products, and men's wear, women's wear, children's wear and down garments are also very complete and developing rapidly. However, Shandong enterprises still have a slight weakness in brand building. There are not many independent brands, but many OEM companies. And basically, factory manufacturing is the main and designer brand is almost none. With the rise of labor costs, Shandong garment enterprises are also facing the pressure of transformation and upgrading. Xu Guangning, Secretary General of Shandong Garment Association, said.

Lu style ladies want to kiss YOUNGOR.

During the investigation, both Ningbo enterprises and Shandong enterprises are full of expectations for in-depth cooperation between the two sides. {page_break}

In the men's clothing camp in Shandong, Shu Lang is a unique women's clothing enterprise. After inspecting YOUNGOR in 1999, Wu Jianmin, the chairman of the company, decided to enter the garment industry. Now it has become the most influential women clothing company in Shandong. Wu Jianmin is full of expectation to cooperate with YOUNGOR. He said, "if Shulan can dress up with YOUNGOR men's clothing, I will have a goal to make women's wear at first. I want to be a family of YOUNGOR. You think a man's clothing can drive 6 women's clothing sales. YOUNGOR's men's clothing sales volume is the first in China. Making YOUNGOR's family is equivalent to 6 times the business of YOUNGOR." Wu Jianmin also drank a glass of wine with Li Rugang, vice president Li Rugang of the YOUNGOR group.

The fig group, which is mainly made up of high professional women's wear, is also interested in the standardized management and rapid expansion of sulang women's wear. During the inspection, Yang Suhong, vice president of the group, constantly records the various management concepts and management methods of Shu long, and constantly asks Wu Jianmin, chairman of Shu long, to ask questions about the construction of the designer team and logistics support system. Yang Suhong believes that he is building a designer team, and constantly introducing international designers to cooperate. This is very worthwhile for fig to learn.

Luo Meng group also hopes to cooperate with Shandong garment enterprises. Qingdao hair group is the leader of the fabric industry. The company has cooperated with Qiingdao University to develop "marine biological chitin fiber knitwear". It has been awarded the two prize of national science and technology progress and China's outstanding invention patents. The company's self-developed microporous PTFE membrane material has the functions of waterproofing, wind protection, moisture permeability, air permeability and barrier particles, and is in the leading level in the industry. In the sample room of the group, Zhu Xulong, President of the Luo Meng group, shouted after the silk like silky texture of "marine organisms chitin fiber knitwear". Zhu Xulong, on the spot, said to Yang Weidong, general manager of the group, Luo Meng is considering expanding the product line and expanding it to the underwear industry, that is, the fabric is very good and can cooperate in depth. Yang Weidong is also very interested in this cooperation.

During the inspection, the reporter learned that jimco has been working with YOUNGOR to jointly study the deep development of hemp fabric, hoping to further soften the hardened hemp fabric, so that it can be applied to more clothing products. During the inspection, the Ningbo enterprises, such as milieu dress, handsome tiger tiger children products company, Dan Keyun dress, Tang Ying dress and Bo Yang dress, also expressed the intention to expand the development of the Shandong market, hoping to cooperate with Shandong enterprises, and these suggestions were also supported by the Shandong Garment Association Secretary general Xu Guangning. Xu Guangning said that Ningbo enterprises are willing to cooperate with Shandong counterparts. The Shandong clothing association will do a good job in bridging the bridge and promote mutual benefit.

OEM can go ahead.

During the inspection, Ningbo garment enterprises also have a detailed understanding of Shandong's local wage level and garment enterprises' OEM processing. Some enterprises in Ningbo think that they can entrust Shandong enterprises to do OEM to achieve a win-win situation.

It is understood that most of the garment enterprises in Shandong are mainly productive enterprises, but lack of independent brands. Shandong enterprises also want to undertake some OEM orders. The workers in Shandong clothing enterprises are mainly local people, with a monthly salary of around 2000 yuan. For this situation, the garment enterprises that Ningbo inspects before is very interested. "The annual income of the workers in Ningbo has risen to about 30 thousand yuan, and Shandong still has the advantage in terms of labor costs, so that the OEM orders we issue can also be accepted." An Gang, deputy general manager of Bo Yang clothing company.

Ningbo Snow Wolf outdoor clothing company, horse riding children's products company and so on are all virtual management clothing enterprises, these enterprises design their own brand, but no manufacturing factory, but to look for processing enterprises in the field. Cao Yun, chairman of snow wolf outdoor company, said that the outdoor products market in Shandong has just started. The income of Shandong residents is not low, and the outdoor leisure industry is springing up. We are also interested in working with Shandong enterprises to expand Shandong's market with local businesses.

Feng Dehu, vice president of China clothing association, also arrived in Shandong for inspection with the Ningbo clothing inspection group. He said that Shandong enterprises have more cost advantages in manufacturing, while Ningbo's brand management consciousness and operation experience are more mature. Ningbo enterprises are under the pressure of transformation and upgrading. They need to find partners or transfer industries. The two sides can conduct in-depth cooperation in this area to achieve win-win situation.