Children'S Clothing Enterprises: Nuggets And Age Consumers Need To Pay Attention To Individuals.

Editor's note: even if not, there is often a sentence hanging on the parents' mind: "love children, give him the best."

What is the best? It can be a matter of opinion.

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Zhang Hongru: age: 6

Mother: Zhao Xiuxuan Occupation: Accountant

Advocate famous brand

"When my daughter was in the kindergarten class, she knew what a famous brand was."

There is a hint of surprise and love in Zhang's tone. "My daughter has a 400 yuan NIKEKIDS brand coat, which she likes and knows it is a brand name garment and insists on buying it."

Zhang mom, who lives in Changping, Beijing, is buying clothes for children in Guotai and other shopping malls. It costs about 3000 yuan a year, and she considers more children's safety assurance.

"The safety of children's clothing is the most important. Most of the brands that can enter a large shopping mall are relatively well known, and the quality is guaranteed, which is more reassuring.

I definitely do not shop at the street, or buy clothes for children online. Compared with the styles, colors and prices of children's clothing, the safety of fabrics is my top priority, and the safety of these two shopping environments is difficult to guarantee.

Zhang's mother expressed strong opposition to foreign trade products and online shopping that most parents like.

Zhang believes that suits are very impractical for children: "because children have outdoor activities every day, they choose a lot of sports casual clothes that are convenient for her activities, but basically they are single purchases, and they don't choose suits because they often appear to be unsuitable."

The daughter likes the bright color very much, and has a special fondness for pink. On the choice of color, Zhang mother will naturally choose pink clothes for her daughter, and she is especially fascinated by cartoon designs.

Although children occupy comfortable space in the comfort of casual sports wear in the kindergarten, Zhang will wear a cute and charming little skirt to her daughter at the weekend, dressed beautifully and cleverly.

"Because the daughter herself likes this princess style, lace and lace decorations are all her favorites.

Now we will often take her to pick up clothes, ask her advice and choose the clothes that suit her. In her mind, she has begun to distinguish what is beautiful and what is not beautiful.

Zhong Peilin: age: 8

Father: Zhong Jinchen Occupation: Art Editor

Pursue fashion

"Children's clothes are still bought by regular stores, regardless of their workmanship and quality, they are better than those of foreign trade and wholesale markets."

Mr. Chung, who has worked in the art editing industry for many years, knows a lot about the fabric and popularity of clothing, and the requirements for children's clothing are naturally high.

"My family downstairs has several children's wear brand stores, it is very convenient to buy.

When buying clothes, they basically take the children together to buy. First, let him try it on to see if the size is suitable and whether he is comfortable or not. Two, the child has arrived at his age of preference, and he will not wear clothes he does not like.

Although the child has just been in the first grade of primary school, he has made his father feel a little distress on the question of choosing clothes.

"Children of this age are fond of running and jumping, and are easily influenced by the surrounding environment, so they usually choose leisure styles, fashionable clothes and beautiful costumes, and the costumes of their animated characters will also give priority to consideration."

Mr. Chung introduced the children's preferences seriously.

"The color will be more like the bright blue, green and so on, if the design is good, it will also consider brown, very dull color is not suitable for children, he does not like it; fabrics must choose pure cotton, and children's skin direct contact, safety and comfort is very important."

Facing the high price and many choices of brand children's clothing nowadays, Mr. Zhong said: "now the economic conditions are very good, the family is a child, so it will not be considered very much, each garment is about 100 yuan, the cost of clothing on the child is almost 2000 yuan a year, the most expensive is a down jacket cost nearly 600 yuan to buy, now the children's clothing price is not much cheaper than adults.

But we seldom buy children's suits, most of them are single items. If you see a good match, you will buy it in full, including shoes.

For Mr. Zhong, who often buys parcair and the brand of water boy, he said, "there are more opportunities for discount for water kids, so buying more, choosing some discount products can not only guarantee the quality of clothes, but also save some expenses."

But the brand children's clothing has caused Mr. Chung's headache and even anger: "the brand name of children's clothing is too unreasonable. The first thing to do is to cut off the label on the collar every time you buy clothes. The children are uncomfortable when they dress, sometimes they can cause allergies. Can't they change positions?"

Zhang Kaining: age: 10

Mother: Liu Hsin career: Fashion Editor

Resist sweetness

"The daughter does not like Princess fan, never wear a skirt. She knows how to resist when she is three years old. Now she will say the words of naive evaluation at any time."

Liu Hsin said her daughter was different.

Every mother wants to dress her up like a princess, but the little girl is not the same country, and her mother can only follow her children's preferences.

If you don't like skirts, there is no high demand for patterns and styles. Going to the supermarket and online shopping will be the main way for Liu Hsin to buy children's clothing.

In the eyes of Ms. Liu Hsin, children's clothing is not only a decoration for children's life, but also a way to cultivate children's habits.

In the choice of fabric and color, he tends to Yu Chunjie and rustic feeling.

"Red and white -- these colors are very bright and pure. I like my daughter very much. The fabric will give priority to pure cotton, pure cotton fabric with soft texture, exhaust, hygroscopicity, comfort and so on. For children whose psychology is gradually mature and younger, they should also set up a generous and simple dressing concept and put their emphasis on learning.

Therefore, in general, I will choose clothing at a price of about 100 yuan, and the upper coat can be bought more easily for different matching.

In the age of fast growing, naughty and active, sports and leisure styles can meet children's needs and children's personality.

"The daughter likes, is not too much decoration, no childish style, complex and small, not only she does not like, I do not think it is appropriate, but like lace, bright diamond decoration, although looks beautiful, but daughter is very dislike, so will not choose for her."

The most impressive thing about Liu Hsin's brand children's clothes is that she bought a suit when she was very young. But the child grew too fast and could not wear it without several times. It became one of the reasons why she didn't buy too much brand children's clothing for her children.

Du Feitong: age: 10

Mother: Gu Yan Xin's career: preschool education teacher

Despise childish

"My daughter is in the age of" never green. "

Graduated from the Department of fashion design of Beijing Institute Of Fashion Technology, Gu Yanxin, who works in the Beijing general ginseng kindergarten, describes the embarrassment of children buying clothes.

At the age of ten, it is a turning point in the growth and development of children. Children begin to have the concept of "maturity" and have their own ideas.

Compared with the bright colors of preschool children's clothing and the semi adult design of junior high school students, the choice of clothing in this age group is obviously disadvantaged, which makes parents headache.

"Remember, two years ago, I wanted to buy a dress with a small collar for my children, but I couldn't find it anywhere in the children's clothing store.

Pupils wear a red scarf every day when they go to school, but in the summer, the styles of children's clothing are all small colored round neckties, and the red scarves can't be fixed, so they are easy to rub with children's skin, and also cause danger.

Thinking of the past two years ago, she still had some worries.

"Now whether kindergarten or primary school, every day will arrange outdoor activities courses, so in terms of clothing selection, mainly sports and leisure, especially sports shoes, we must choose a more professional, breathable, comfort is very good, before my daughter very much like wearing small leather shoes, but now rarely wear."

Because of campus life, children's choice has to change.

For children to choose clothes less space, ancient teachers will single way of buying into a variety of ways.

"Now I will go to the foreign trade store, the brand discount store of adult clothing or the website to buy, although it will go to the brand of children's clothing brand store, but every time is empty hand back, not too much decoration, it is too childish, it is not suitable size.

Compared with this, foreign trade goods will be better. Some adult clothing is very suitable for my children, and online shopping needs to be very cautious, because it is easy to have problems such as chromatic aberration or improper size and no guarantee of quality.

According to the characteristics of children's rapid growth, the ancient teacher chose to buy a lot of seasons, which saved the trouble of many collocation, and purchased four or five times a year, spending more than 2000 yuan.

For the choice of children's clothing, the ancient teacher feels that every detail is very important. No matter color, fabric, workmanship or style, it must be suitable for children. Moreover, the clothes bought must be soaked in brine first, so that not only can prevent coloration, but also remove the chemicals on clothes.