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Gao Peng Breaks Through The Marketing Puzzle Of Group Buying

2011/6/18 15:33:00 41

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Gao Peng Group Buying Marketing

The largest international

Group buying

The website entered China under the name of "Gao Peng".

With the start of the Gao Peng group purchase,

Marketing

The promotion will speed up the layout, and how to break through the real significance of the Chinese group buying industry with the burning of money is the real strength of the international group buying giant.

Group buying marketing chaos

Eat yellow wine with honey

The initial popularity of group buying in China is not due to the current hustle and bustle. In 2010, for example, the first group buying movie tickets of glutinous rice in 2010, for example, the viral spread of social networks, targeted precise information push, made it impossible for Jackie Chan cinema to take part in the group buying.

However, the excitement of group buying as a new thing quickly becomes a floating cloud.

Melting into huge amounts

capital

Under the premise of the group buying site, the craze of "enclosure movement" has begun. Not only the Internet advertising has fallen heavily, but also outdoor and TV media are buying groups.

What is the effect of increasing marketing cost?

Every family has its own bitterness.

But in today's environment where the face is more important than the actual effect, it can only be summed up in one sentence: eating yellow wine and eating honey.

Marketing Secrets of Gao Peng's overseas success

At the beginning of the birth of Chicago, Gao Peng quickly became profitable in 7 months and became the myth of the industry.

Gao Peng's wolf sex game is needless to say. The core of its efficient communication lies in having a large and effective membership database, including mailing lists, SNS friends, micro-blog fans and so on.

The most valuable part is the mailing list, which has reached 50 million members by December 2010, which has brought a high order conversion rate.

The reason why Internet users use extremely high e-mail frequency is the source of high efficiency, but the core lies in the precise insight of users.

Change all the time

The Chinese mode occupies the commanding height of search.

Gao pun seeks the differentiated positioning of boutique group buying under the condition of domestic groups buying low-end chaos and having their own international background.

In marketing, Gao Peng highly valued cooperation with Baidu, China's largest search engine.

Covering 95% Internet users in China, responding to about 3000000000 search requests per day, Baidu has the largest database of netizens' behavior in China.

Attaches great importance to Internet users' behavior habits, and highly effective database marketing Gao Peng, and Baidu in China's overwhelming advantage in depth cooperation.

Unlike many newly promoted websites in China, which are different from the original brand and then the user's reverse promotion, Gao Peng has focused on the search marketing and network alliance promotion at the early stage of the online campaign, so as to accurately lock potential users, guarantee the initial traffic flow and ensure the accuracy of visitors as potential users, which greatly saves the promotion cost.

This pragmatic strategy has played a great role in controlling CPA and promoting the effect of promotion.

Follow up gradually began to try to promote the brand of nuggets, advertising, brand area, hao123, and Baidu's brand media marketing.

It has become the first brand of group buying in the United States, and has been known as the top brand of China group buying brand. It has always been known for its fierce expansion strategy. Through observing the strategy of Gao Peng's promotion, especially its close cooperation with Baidu search engine marketing, Gao Peng has provided a way to break through the bottleneck of marketing puzzle for group buying network station.