China'S 10 Million Billionaire Brand Trend Report

This year, Hurun continued to divide this report into "life style report" and "last year".

ICBC has surpassed China Merchants Bank for the first time in seven years and became the "most favored renminbi financial bank" by the rich and powerful.

The United Arab Emirates has been eye-catching in the "favorite international aviation business class first class" and has been gaining rapidly.

IPhone is particularly prominent this year, replacing NOKIA's most popular cell phone crown.

Apple is far ahead of the "favorite notebook" rankings.

Peking University Guanghua first surpassed Tsinghua EMBA, becoming the most popular EMBA of the rich.

This year, the ranking of the most popular luxury kitchen electricity has been added.

Hurun has released the "2011 to better quality products -- China's Hurun Best of the Best Awards 2011", which is published in seventh consecutive years by Hurun rich, aiming to reveal the brand recognition, consumption habits and lifestyle changes and preferences of the Chinese rich class, trying to describe the changes in the life style of the Chinese rich class.

This year, Hurun has continued to divide the report into two parts: "lifestyle report" and "brand tendency report" last year. In the "lifestyle report", a comprehensive analysis of the brand recognition, consumption habits and lifestyle changes of the Chinese rich class was carried out.

Between April 2010 and November, Hurun visited 401 Chinese wealthy individuals with more than ten million yuan in personal assets, 45 of whom had billions of dollars in assets.

Most of their wealth comes from return on investment and income from corporate ownership.

The average age of the respondents was 39 years, born in 1972, and the average age of the respondents was 43 years old, born in 1969.

The ratio of male to female is 7:3; most of the industries are real estate and manufacturing.

The recognition of luxury brands increased by 20% over last year.

The first choice of "favorite luxury brand" is open, and the respondents themselves write the top three most expensive luxury brands.

The survey shows that the recognition of luxury brands by Chinese tycoons has increased by 20% over the past year.

Louis Weedon once again won the "most popular luxury brand" champion of the rich again this year. In particular, Hermes has performed well this year, up from fourth last year to second.

In addition, last year, the top ten Bentley returned to the ninth place this year, and Prada squeezed into the top ten from last year's twelfth place.

Cartire, the most popular jewellery of the rich, was far ahead of the rest, winning seventh times successfully, while Bvlgari continued to be second last year. Earl jewellery is outstanding this year, ranking from sixth last year to third.

"The most popular watch", Patek Philippe once again opened the gap between the second and won the crown, second are Vacheron Constantin, third are Cartire.

The count rose from fifth last year to fourth.

In addition, MontBlanc and Wanguo also performed well.

"The most complex and complex watch" champion is also Patek Philippe, outstanding performance and Audemars Pigeut, Roger Dube also deserves attention.

Cartire is once again famous for its "favorite jewellery watch". Earl and Van Cleef & Arpels also perform well in jewelry and watches.

Gucci replaced Louis Weedon to win the "most popular fashion watch" champion.

George, Armani's most popular fashion, has topped the list for seven consecutive years. It is one of the five major brands that won the championship in seven consecutive years, and the other four brands are Shangri-La, China Merchants Bank, HSBC and Bentley.

Burberry has performed well this year, jumping second from fifth last year.

Last year, second Dunhill went out of the top ten this year.

In addition, Baozi performed well this year, up from tenth last year to fifth.

"Favorite accessories", Hermes has won the championship.

MontBlanc once again became "the most favorite writing tool".

"Favorite skin care products" changed the ranking of last year's rankings.

Estee Lauder quickly rose from last year's list to win the first prize.

HUGO BOSS rose from sixth last year to second; Chanel retired third from last year's championship; Armani rose one position, ranked fourth; Lancome also performed well, from last year's list to fifth.

Rolls-Royce phantom has won the "favorite super luxury business car" champion.

Bentley's European flying speed has won the "favorite super luxury self driving" champion.

Audi A8 replaced Mercedes Benz S grade as "the most popular luxury car".

Audi Q7 replaces "the most popular luxury SUV", and Land Rover Rover replaces "the most popular all terrain luxury SUV".

The Mercedes Benz E class replaced Audi A6 as "the most favored administrative business car".

Lamborghini replaced Porsche 911 as "the most popular super luxury sports car".

The recognition of yachts and private aircraft is still low.

"The most popular super long distance public service machine" is the Gulf stream.

In addition, Brazil Aviation Industry Corp - hereditary 1000 has shown excellent performance in the super large public service.

"The most favored official aviation brand" is the golden deer.

In addition, the financial leasing of the people's livelihood has performed well in the field of financial services.

Azimut won the most popular luxury yacht brand champion.

In addition, Sunseeker 40m Superyacht, Pershing 92 ft Motor Yacht, Princess 72 Motor Yacht and Azimut Azimut 50 are worthy of attention.

Louis thirteen won the two championship of "the most popular luxury wine brand" and "the most favorite Cognac".

Remy Martin X.O won the "favorite X.O" champion.

Moutai has won the "favorite liquor" champion.

The champagne King became the most popular champagne brand. Besides, Perrier Jouet performed well, from the list to second.

China has won the "favorite high-end cigarette" champion, and Su tobacco has also performed well in the high-end cigarette market.

Davidoff has won the "favorite cigar brand" champion.

Cohiba has won the "favorite luxury cigar brand" laurel.

Industrial and Commercial Bank of China broke the two first practices of China Merchants Bank over the years to win the most favored RMB Bank and the most popular credit card issuing bank.

China Merchants Bank also won the two most popular credit card issuing banks and the most popular domestic private banks this year.

HSBC has won the "most favored foreign retail bank" champion, and Swiss bank has won the "most popular international private bank" champion.

It is worth mentioning that CITIC Bank's unlimited credit card performs well in the high-end credit card market.

China's garde won the title of the most popular domestic auction house, while Christie's replaced Sotheby's as "the most popular international auction house".

The Changan club has won the "favorite Chinese Club" champion, Yongfu club and China Club have won the "favorite Shanghai club" and "favorite Sichuan club" respectively.

Guanlan lake has won the "favorite golf course" champion for three consecutive years. The Regal "favorite golf course in Shanghai" is the Sheshan International Golf Club.

The most popular theme club in East China is Jiulong Mountain.

Zijin Mountain International Golf Villa continues to reclaim "the most popular golf villa in East China".

Peking University Guanghua first surpassed Tsinghua EMBA, becoming the "most favored national EMBA" of the rich and Tsinghua retreat.

"Favorite Shanghai EMBA" is Fudan EMBA, ranking third in the national total rankings.

The "favorite global CEO course" was awarded by CEIBS this year, and the Changjiang commercial college was relegated to the second place.

Shangri-La has won the "most popular hotel brand" champion for seven consecutive years.

Hilton rose one position last year, ranking second.

In addition, Bai Yue, Ritz Carlton and peninsular are also eye-catching, rising rapidly from last year's list to third, fourth, fifth.

Bai Yue also won the "favorite luxury The Inn Boutique" laurel.

Carlton has won the most popular Sanya resort this year than Sheraton.

Banyan tree also performed well in the Sanya Hotel, while continuing to win the "favorite SPA" champion.

In the list of "favorite international airline business first class", Emirates performance is eye-catching, rising rapidly from last year's list and winning the title.

Air China has won the "most favored domestic airline business first class" champion.

Vertu once again won the "favorite luxury mobile phone" champion.

IPhone is particularly prominent this year, replacing NOKIA's most popular mobile phone crown and NOKIA's second place.

In addition, blackberry also performed well, rising rapidly from last year's list to third.

In the "favorite notebook" rankings, apple is far ahead of the list and has won the crown.

Da Vinci continued to win the "favorite home" champion, and Markor also performed well.

This year, the list of "most popular luxury kitchen electricity" has been added.

Sina is the most popular website for the rich, and Tencent has done well.

In addition, the Yongtai Asian group was awarded "Singapore real estate developers recommended by Hurun".