Ali'S Passion For Treason.

Recently, in the selection of "China famous trademark" held by SAIC, the brand of Quanzhou global footwear and its own international sporting goods "Athletic" brand has won the honor of "China famous trademark". This is the affirmation of the brand strategy of the company that has long been actively cultivating its own brand and the realization of sustainable development.

Founded in 1988, Huanqiu shoes and Garment Co., Ltd., at the beginning of its founding, did not follow the experience of other domestic successful enterprises in promoting advertising brand, but to learn mature technology, started the road of OEM for international brands, and founded its own brand, Ali.

In 1997, when Chinese companies were still addicted to advertising to establish brand names, pragmatic Ali had passed the ISO9002 quality system certification and passed the ISO9001-2000 quality system certification in 2002.

At the technical level, alli pushed forward nanotechnology and achieved great success in the international market.

In December 2001, SATRA formally joined the world's most authoritative research and certification body of the sports footwear industry, becoming the first sport shoe business member of the association in China and has SATRA's professional laboratory in China.

All of this success is due to Chen Yongpei, the founder of the brand.

Most people who know Chen Yongpei are most honest about him, and Chen Yongpei himself brings the integrity into the brand building of enterprises.

Along with the tactics of honesty and "blossom outside the wall", Ali also achieved a successful return in China.

The honorary title of "advanced enterprise" has become the world's second export footwear company and the first national export exemption enterprise in Fujian. In 2003, the world's R & D and production of "nano antibacterial, anti odor and sports shoes" and "nano antibacterial and odor insoles" were awarded two national patent certificates, and were awarded the "national key new products" certificate jointly issued by the Ministry of science and technology, the State Taxation Bureau, the Ministry of Commerce, the State Administration of quality supervision, inspection and quarantine and the five ministries of the State Environmental Protection Administration. In 2005, the global company once again won the two titles of "China's famous brand products" and "national export exemption"; 2006, the AQSIQ once again awarded the world's "national inspection free products" honorary title. In 2002, the company was awarded "China famous brand", "national export exemption" and "national quality management" by the AQSIQ.

In 2007, the brand was again recognized by the state authorities and became a national exemption product.

On the road of "universal", the company has successfully implemented its own "rebellious" but amazing brand building, and it is this rebellion that has made the passion of Ali.

As Chen Kejing, manager of the Yali company, said, "we hope to use three to five years to try to make it not only a commercial brand, but also a communicator of sports concept and healthy life concept."